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Writing on the Web

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Keyword Research: What Smart Professionals Know

Writing on the Web

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results.

Keywords 100
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7 Blog Writing Steps BEFORE You Check for Keywords

Writing on the Web

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. For more information on keywords and using SEO, read my post here: SEO Content Marketing.

Keywords 100
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4 Ideas to Generate Blog Topics

Writing on the Web

Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. If you aren’t sure why this is so key, read this WritingontheWeb.com post here: Keyword Research: What S mart Professionals Know. What keywords are they using?

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

Make a list of keywords , categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers. Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Make sure you cover all the topics and categories.

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SEO and Content Marketing: A Love Story

Writing on the Web

From keywords to title and meta description optimization, SEO techniques are applied to content, and are useless where they are not backed by high quality relevant content. SEO identifies keywords. CM uses keywords. CM uses keywords. Content makes the very foundation to which SEO tactics are applied. SEO wants links.

SEO 100
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Get Found Online: 5 Question Quiz

Writing on the Web

What comes up for the keywords that describe what your business does? Your site, (website or blog) must offer content with keywords. They will if you’re updating your site frequently with those same keywords and phrases. Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz.

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Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

Follow up with comments and status updates that mention your field of #expertise and associated #keywords. These free tools will allow you to set up email keyword alerts. Be sure to include your name, business field of expertise, and associated keywords in your keyword alerts. Check out SocialOomph.com and TweetDeck.