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Buzz Marketing for Technology

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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized.

Webcast 58
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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

And if you haven’t already spent some time plugging in your favorite B2B marketing keywords either paid or organic – you should. Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for. The results you get may surprise you.

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint.

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

If your tracking system isn’t robust enough to do that then remember back in the early days of Pay Per Click advertising when we used to create separate pages (I called them Ghost Pages) to track the traffic and conversions of each keyword.

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Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex

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Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Much like you are able to optimize your media spending based on social media data, or optimize your keywords selection based on what’s trending in social media here is an example of serving up what your audience really wants to hear (in real time) and having it affecting market share and revenue.

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PLE

Buzz Marketing for Technology

I want to see fresh information each time I visit my page so I use quite a few feeds based on keyword or topic searches. Kebberfegg gives you one place to set up as many as "64 keyword-based RSS feeds at a time, in yummy HTML or OPML flavors." I really like the relevance of keyword searches on Social Bookmarking sites.

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