Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. After the event, what happened to all that content? That digital component means libraries of great content are just waiting to be reused.

Lead Scoring 121

Lead Scoring Lead Ranking Top of Funnel Budget Programs 121

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 105

Social Media Advertisements Advertising Tools 105

Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. This is a good guiding light for your LinkedIn content strategy.

Linkedin 89

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 89

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to discover solutions and make purchase decisions without being marketed or advertised. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SmartBug Media

APRIL 7, 2023

As an e-commerce professional, you have many opportunities to capture the feelings of the season through bright design, fun content, and deals that appeal to summer holidays and events. The best way to communicate with existing and potential customers is through email campaigns. Create summer lifestyle content.

Email Campaigns 97

Email Campaigns Campaigns Bundling SMS 97

Scoop.it

OCTOBER 13, 2022

As a content marketer, chances are you’ve heard the phrase “content is king.” Content is one of the best ways to connect with your target audience and build relationships. But not all content is created equal. So, how do they work? ” And it’s true. Image Source ).

Curation 85

Curation Social Media Analytics Personalization 85

Animalz blog

JANUARY 23, 2023

And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. We’ve found that we can create great content — content that gets results — with a blend of human and machine.

Tools 125

Tools Content Marketing Content Work Management 125

Webbiquity

SEPTEMBER 10, 2020

And there are additional perks: your competitors are less likely to consider this approach, PPC rates are cheaper, Bing is fairly transparent about its rules, and it also offers several webmaster tools to help boost your site’s search rankings. Is your site content unique and useful? Is the content indexed?

Practices 186

Practices Organization Best Practices Content 186

Webbiquity

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry.

Linkedin 217

Linkedin Paid Search Agency Companies Banners 217

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. When are advocates posting content? Which content gets the most engagement?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Sprout Social

FEBRUARY 7, 2023

To communicate your vision in a clear and concise way, you need to lead with numbers. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. And employees want to post about their companies.

Stats 94

Stats Buy Budget Programs Sales Qualified Leads 94

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Keeping a finger on the pulse of breakthroughs, new technologies, debates, and research is the best way to stay immersed in optimization (which is a less a career and more a way of life). Sounds great?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Scoop.it

JANUARY 19, 2023

But how do you know what the problem is? The benefits of organic traffic to your website are numerous, including: Highly qualified leads It is more sustainable Higher conversion rates It improves brand loyalty Customer intent-driven ROI It is cost effective It brings highly engaging customers Customer intent drives it.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Contently

JUNE 1, 2020

In this age where “must-see places with breathtaking views” are listed everywhere, it’s easy for travel content to get lost in the noise. Marketing copy heaves with destinations that are “state of the art,” “off the beaten path,” or “sun-kissed”—phrases with no function other than to add bloat.

Content 188

Content Keywords SEO Copywriting 188

Scoop.it

MAY 1, 2019

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy?

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Think about it.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

QuanticMind

AUGUST 29, 2023

Indeed, this is an area where many players in the financial ecosystem are struggling to meet expectations, and those struggles can be even more prominent in digital channels—where there is typically less human interaction, greater anonymity, and increased fraud risk.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Sprout Social

SEPTEMBER 24, 2020

While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. How do you want your company to look to potential new hires? Up your LinkedIn marketing game. Beef up your LinkedIn marketing by posting relevant company and industry updates.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Litmus

NOVEMBER 24, 2023

eBay saw this play out back in 2007, with the final push of year-end shopping doing so well that the company coined the term “Green Monday.” While it sounds like something related more to Earth Day than holiday shopping, it happens each December. Hi, it’s me. The “Green” stands for, well, American money. Absolutely!

Urgency Marketing 88

Urgency Marketing Best Practices Bundling Promotion 88

Oktopost

JANUARY 2, 2023

3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. However, getting your team members more engaged will lead to a number of crucial benefits for your business. Lower turnover Turnover is a major cost for many businesses.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

Scoop.it

JUNE 10, 2021

The human brain is such that an average individual is likely to retain 90% of the visual content that they see. That way, video is the best possible medium for an individual or brand to get their message across. That way, video is the best possible medium for an individual or brand to get their message across. Need for Video.

Curation 76

Curation Video Marketing Content Advertising Mediums 76

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What Is Demand Generation? What Is Lead Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I optimize videos for search?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

ClearVoice

JUNE 17, 2022

And if you are looking for the best ways to increase traffic to your blog, you need to be both an artist and a scientist. Before you get started, ask yourself the following questions: What is it about your words that will bring people to your content? What is it about your words that will make people want to share your content?

Traffic 96

Traffic Tips Psychographics FAQ 96

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 At the same time, questions about how we can do more with less and create impact both short and long term are being answered by more than technology.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Sharpspring

SEPTEMBER 16, 2022

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. Here are the steps to success.

Outreach 98

Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Scoop.it

APRIL 19, 2022

If you run a small business, you have a dizzying array of choices when it comes to online marketing. Modern marketing is about way more than an advertising budget, and there are many ways to increase business exposure with time and expertise, rather than hard cash. This article is intended to help with that.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. I’m not the only one who chooses podcasts for similar reasons.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Sprout Social

NOVEMBER 1, 2021

There are a few ways that employees can become advocates. While it predates social media, posts sharing swag on social media are common and another great way for employees to highlight company culture. Even starting small, such as setting aside some time in a meeting for recognition, is a step towards more effective employee advocacy.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124