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| | REPUTATION TO REVENUE
OCTOBER 6, 2010 Why is customer-centric marketing still more talk than action?
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Busicom, a scientific calculator company, for example, commissioned Intel [in 1969] to design a chipset for its new programmable calculators.
| | INDUSTRIAL MARKETING TODAY
JUNE 3, 2010 How Lack of Marketing Content Can Derail Your Website Redesign Project
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? If so, you know the frustration. We can do it ourselves.
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| | WEBMARKETCENTRAL
MARCH 21, 2007 Insight24 - YouTube for B2B Podcasts and Video?
With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners. but the better analogy might be that it's KnowledgeStorm for online audio and video.
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