All Online Digital Roads Lead to Google Plus
FEBRUARY 18, 2014
With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware. So, I am running full speed into the arms of Big Data to the extent that I recently gave up my Apple iPhone 5 , a superior device, as my primary mobile device in favor of the new LG Google Nexus 5, a terribly-flawed-but-Google-integrated smart phone. Rejoice!
5 Brands with Highly Successful LinkedIn Marketing Strategies
SEPTEMBER 5, 2016
Instagram and Twitter are locked in a battle to out-Snapchat each other. Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported. The pieces are curated to make the World Economic Forum a go-to expert in the world of global affairs. World Economic Forum.
7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
AUGUST 31, 2016
And today I still love when a confidant shares a secret, or a character in a book reveals something huge, or an industry insider tells their tricks of the trade. There is a lot to be learned in those truth-telling moments. I see these questions come up repeatedly in job descriptions, interviews, or conversations with peers: “What are your favorite digital marketing sites?”.
Insight24 - YouTube for B2B Podcasts and Video?
MARCH 21, 2007
With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners. but the better analogy might be that it's KnowledgeStorm for online audio and video.
Why is customer-centric marketing still more talk than action?
Reputation to Revenue
OCTOBER 6, 2010
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Busicom, a scientific calculator company, for example, commissioned Intel [in 1969] to design a chipset for its new programmable calculators.
How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? If so, you know the frustration. We can do it ourselves.
Making sense of it all – Part 1: the consumer
B2B Marketing Online
DECEMBER 9, 2010
Wasn’t it nice in the days before social networking, before intelligent spam filters and privacy concerns? people in your bought list. Everything was so much simpler then, there was even the slight possibility that someone might open your email and take a look because they didn’t have 500 emails sitting permanently in. Okay, I’m being facetious, but there’s no denying that our job as marketers have got more difficult in the last few years, and it’s going to get worse. In this digital world we have more information than we could possibly ever want. Which is it?