All Online Digital Roads Lead to Google Plus
FEBRUARY 18, 2014
With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware. So, I am running full speed into the arms of Big Data to the extent that I recently gave up my Apple iPhone 5 , a superior device, as my primary mobile device in favor of the new LG Google Nexus 5, a terribly-flawed-but-Google-integrated smart phone. Rejoice!
Insight24 - YouTube for B2B Podcasts and Video?
MARCH 21, 2007
With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners. but the better analogy might be that it's KnowledgeStorm for online audio and video.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. billion.
9 Ways to Recycle Your Blog Posts Into Other Content Formats
JANUARY 19, 2015
Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Email newsletters are a great way to stay in touch with your avid blog readers. But if you show up in their inbox with a short snippet from your most recent blog post and an easy-to-find link, it increases the traffic back to that post. Quite the opposite. Bonus Tip.
Making sense of it all – Part 1: the consumer
B2B Marketing Online
DECEMBER 9, 2010
Wasn’t it nice in the days before social networking, before intelligent spam filters and privacy concerns? people in your bought list. Everything was so much simpler then, there was even the slight possibility that someone might open your email and take a look because they didn’t have 500 emails sitting permanently in. Okay, I’m being facetious, but there’s no denying that our job as marketers have got more difficult in the last few years, and it’s going to get worse. In this digital world we have more information than we could possibly ever want. Which is it?