ClickZ

JULY 16, 2020

Interactive 3D configurators can help companies can create smooth, interactive experiences that will keep customers engaged for longer periods and have them coming back for more. Especially when it comes to selling high-dollar items, you need to figure out how to make customer interactions more tangible and active.

Enterprise Management 101

Enterprise Management Interactive Marketing Work Management Marketing Management 101

Kaon

FEBRUARY 27, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D photo credit: Dave Rezendes.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Webbiquity

APRIL 23, 2024

Image credit: Litmus You can increase engagement and ROI by making it easy for subscribers to interact with your emails on mobile devices. Although it’s simple to think that a message will always get in a customer’s inbox once “Send” is pressed, this isn’t always the case.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Tony Zambito

NOVEMBER 1, 2020

Embrace BxD : Buyer-Seller interactions are undergoing their most significant transformation in decades. Due to the accelerant of the COVID-19 pandemic, digital-centric buyer interactions will evolve at a faster pace. Presenting a pressing design issue. Enablers of buying-selling interactions.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

SnapApp

JANUARY 29, 2019

That’s why savvy marketers and salespeople are turning to interactive content to collect deep, qualitative information that can’t be gleaned from traditional lead scoring indicators, like visits to a pricing page. Tools for Interactive Lead Qualification. Interactive PDFs. Read more about the power of interactive PDFs here.

Lead Qualification 98

Lead Qualification Sales Cycle Sales Qualified Leads Top of Funnel 98

Outgrow

JULY 3, 2022

Interactive Content Idea Generator – Get Ideas + Build Your Own. Outgrow’s Interactive Content Idea Generator. Outgrow offers a free tool that offers interactive content ideas across industries and stages of the funnel. Interactive content is content types that demand engagement from your users. Try it out here !

Outgrow 52

Outgrow Generation Ad Building Top of Funnel 52

The Mx Group

JULY 11, 2017

I like to say interactive content is the quinoa of 2017. It’s the apparent answer to all your problems, yet most of us are hard-pressed to say why. But I’ll take the interactive content questions. That’s what interactive content is. So wait … what is interactive content, really? Or how much of it we need.

Top of Funnel 79

Top of Funnel Digital Marketing Funnels Content Marketing Funnels 79

Outgrow

MAY 3, 2021

How to Boost eCommerce Sales Using Interactive Content. Interactive content elevates content marketing. Conversion rates are nearly 30% higher and bounce rates are 45% lower when you use interactive content as compared to standard landing pages. Firstly, Why Should You Use Interactive Content in eCommerce?

eCommerce 52

eCommerce Work Management Content Marketing Management 52

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

Hubspot

APRIL 9, 2019

But, at the same time, we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers are so much more than just digital pieces of paper and printing presses. What is interactive marketing? Interactive Marketing Campaign Examples. They need to refresh their work.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

Trade Press Services Newsletter

OCTOBER 6, 2022

If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. To keep viewers interested and engaged, invite industry thought leaders to share their expertise, host a live panel or Q&A session, or incorporate interactive elements like polls and quizzes. Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. This is a key reason images and videos are especially impactful on social media.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Tony Zambito

OCTOBER 26, 2020

A pressing question to adapt to rapidly changing buyer behaviors. For purposes of this discussion, we can state: Buyer strategy is concerned with the overarching goals of buyers and what interactions and solutions are necessary to enable buyers to achieve their goals. Buyer Interactions Have Changed. Buyer Strategy.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Kaon

MARCH 23, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. With the launch of ARCore 1.0,

Press 150

Press Lead Ranking B2B Sales Google 150

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news. What exactly do we mean?

PR 324

PR SEO Lead Scoring Lead Ranking 324

Nuvi

APRIL 22, 2021

With Messaging, Reputation helps businesses do just that by providing a consolidated way for them to interact with their customers. With Messaging, we continue to expand our interaction-to-action platform, transforming feedback into a competitive advantage. Leave no messages unanswered.

Personalization 40

Personalization Aggregators Press Lead Scoring 40

Kaon

AUGUST 16, 2017

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®.

Press 133

Press B2B Lead Ranking Trade Show 133

Tony Zambito

NOVEMBER 23, 2020

Interactions Have Changed. How buyers are interacting with business and commerce is undergoing a major transformation. Staying updated on how interactions are evolving is important in providing ideal buying experiences. For example, the pandemic is shifting much of later-journey interactions to digital.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

The Mx Group

AUGUST 3, 2017

If your interactive content did its job, they now know what their problem is and what kind of solution they need. If your interactive content marketing is going to help you close the deal , it has a critical job to do in the mid- and lower-funnel stages, too. Mid-funnel Interactive Content Development: Help Buyers Decide.

Top of Funnel 54

Top of Funnel Content Marketing Funnels Interactive Marketing 54

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage platforms like Google Analytics to gain data-driven insights about how your audiences interact with your brand. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services. In 2024, data analytics should be one of the most-used tools in your toolbox.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

SnapApp

MAY 2, 2016

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Interactive content should be as easy to create as it is to imagine. FOR IMMEDIATE RELEASE.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

SalesIntel

JANUARY 30, 2024

Explore online publications, press releases, and business directories to discover valuable nuggets of information that can lead you to the right individuals. Extensive Information: Google can provide a wealth of information beyond just contact details, including news articles, press releases, and industry insights.

Contacts 52

Contacts Press B2B Outreach 52

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Event Follow-up Strategy.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Kaon

MAY 28, 2020

Kaon Interactive is thrilled to announce continued 2020 momentum with an expanded client roster, a significant uptick in global usage and engagement, multiple awards, and the addition of new talent to the team. Click here to read the latest press release.

Press 26

Press Differentiation Conference Video Marketing 26

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Interactive PR Insights and Tactics.

PR 100

PR Blogger Outreach Best Practices 100

Marketing Insider Group

APRIL 5, 2023

You’d be hard pressed to find a marketer who doesn’t believe authenticity is the cornerstone of effective content marketing. Even with rewriting every sentence, your interactions with the models may lead you in certain directions not of your own accord.

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Versium

NOVEMBER 3, 2022

NOVEMBER 03, 2022 Today, data technology company Versium announced its partnership with KD Interactive (KDI), an OmniCommerce Media Agency that connects digital ads to purchase activity. REDMOND, WASH.

Paid Search Agency 52

Paid Search Agency Ad Agencies Purchase Activities 52

Vidyard

SEPTEMBER 28, 2016

Video in and of itself is already more engaging than other media, but when you add interactive features, the experience becomes that much richer,” said Michael Litt, CEO and co-founder of Vidyard. With its new advanced annotations and interactive video capabilities, Vidyard continues its record of innovation in the video marketing industry.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why Outbrain? Why TikTok Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Vidyard

SEPTEMBER 28, 2016

KITCHENER, Ontario – September 28, 2016 – Vidyard , the video platform for business, today launched its new interactive video player, giving marketers, sales teams and others users powerful tools to improve viewer engagement. Check out this example of the new interactivity features: About Vidyard. press@vidyard.com.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Zoominfo

NOVEMBER 29, 2023

Social Media Influence Leveraging social media is today’s primary channel for interacting with younger buyers to create buzz about your products. And be aware of the effects of bad press: 80% of young adults have reported changing their minds about a purchase after reading negative social news.

Buy 130

Buy Generation Peer-to-peer B2B 130

ANNUITAS

NOVEMBER 28, 2023

The company says its AI platform can now pull insights from sales interactions and populate the Rhythm workflow for sellers to take action. In addition, the company has updated its Conversations product, its call recording and transcription offering. The Takeaway Tools like Salesoft can be blessings or a curse for sales teams.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

ClickZ

NOVEMBER 5, 2019

Recently, Kiwi.com partnered with Interactions, a conversational AI company that provides intelligent virtual assistants (IVAs) to leading brands such as Hyatt, LifeLock, and Constant Contact, all of whom have a strong focus on delivering top-notch customer experience. Interactive voice response systems versus intelligent virtual assistants.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Webbiquity

AUGUST 1, 2023

Share relevant and compelling content, and interact with social media users who engage with the posts. Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Contently

FEBRUARY 21, 2023

The market intelligence software Klue , for instance, automatically collects millions of data points from across the internet to understand what your audience discusses in the press, social media, product reviews, and elsewhere. Klue also specializes in giving clients insight into where their competitors are ranking in these channels.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Kaon

MAY 21, 2020

Using interactive applications, like those developed by Kaon Interactive for its customers, bring back that engagement and memorability to virtual meetings and events while everyone is working remotely. The customer then can interact with value calculators, explore persona-driven messaging, and share and download personalized content.

Features 29

Features Video Marketing Storytelling Press 29