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Increase Customer Retention: Why Multichannel Marketing Is an Underrated Tool

Act-On

What are their most pressing goals and reasons for purchasing your product? She inventoried the current programs and worked to match them more closely with people’s intents and journeys. Ask about their most pressing interests and goals, and then segment them in your marketing automation program. What questions do they have?

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[Research Round-Up] AI vs. Humans - Round 1

B2B Marketing Directions

Third pool (100 ideas) - Ideas generated by ChatGPT based on the same prompt and a sample of highly-rated product ideas. The quality of the product ideas was based on purchase intent. However, the researchers noted that novelty did not appear to be significantly correlated with purchase intent.

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Your Marketing Content: Is it Fake News?

Marketing Craftmanship

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. and who determines whether the research results legitimately support the conclusions.

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Making Waves with Tech and Trust in the Podcast World

The Customer

When podcasts like “NPR News Now”, “Meet the Press,” or even “Next Question with Katie Couric” are off the buy because of the contextual use of words like “war”, we need be reasonable about how much we should trust the tech for what gets flagged and deemed “unsponsorable” because of a low risk tolerance setting.

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Research Integrity: The Achilles Heel of Content Marketing

Marketing Craftmanship

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. Our very thin D&O liability research was a rare and risky exception…and perhaps a sign of things to come.

Research 100
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How Much Should You Pay For a Blog Post?

seo.co

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. Let’s dive in!

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How Do I Create Content for the Customer Journey?

ClearVoice

They’re weighing their options and choices before pressing the Buy Now button. Here’s a sampling. Daniel Eizans created a sample buyer persona of a small SUV/Crossover buyer and shares the final draft on Flickr. Check out this post I just read from @ClearVoice for a checklist and samples. Differentiation.