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Social Proof: Steph Smith on Intentionally Building a Personal Brand

Buffer

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

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Best Practices for Twitter Hashtags with Case Studies

ClearVoice

As a freelancer or client manager, you have clear intentions for your social media presence. Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. Even now, years later, social media is just as important to Janet and the entrepreneur is very intentional in how she approaches her social strategy.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave. That’s it!

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What is hashtagging and how to use it effectively

Sprout Social

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter.

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The marketer’s guide to reporting on social video engagement

Sprout Social

If one person watches a video 10 times, it counts as one unique view. Helpful Twitter video metrics. A video view on Twitter is counted when someone has watched your video for at least two seconds with at least 50% of the video visible in their window. Twitter’s algorithm favors engagement as one of several key signals.