How 2022 Apple Mail Privacy Updates Affect Email Open Rates
SmartBug Media
APRIL 20, 2022
At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Apple’s MPP was established with the intention that their customers have more control over their contact information. A CTOR measures the number of unique clicks that an email receives divided by the number of unique opens.
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