Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

HG Data

FEBRUARY 21, 2024

Learn more about HG Insider LIVE, Get Started Videos, Release Notes, What’s New Videos, and Best Practices Guides through the HG Resource Center. The post HG Wrapped 2023: Resource Center Enhancements appeared first on HG Insights.

Resources 62

Resources Class Video Marketing Practices 62

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. These are the insights you did not anticipate and that emerge from studying your data. Insights in greater detail. .

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor. Want to hear more from renowned B2B marketing leaders?

Resources 118

Resources Work Management Tactics Marketing Management 118

Zoominfo

OCTOBER 19, 2023

Gaining greater insights into sales and marketing data has been a consistent theme in many recent conversations with our customers, and it’s a topic that ZoomInfo founder and CEO Henry Schuck believes in passionately. Fortunately, there are many steps businesses can take toward modernizing their GTM strategy, even with limited resources.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Barriers 130

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. However, the ROI can be enormous. In your inbox.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 112

Business Analysis Work Management Forecasting 112

Brandpoint

JULY 11, 2022

Check them out to add some new resources to your list! Daily Dive Author: Marketing Dive Topic focus: Daily news and insights for marketing leaders Frequency: Daily Why read: Even if you aren’t a marketing leader, this email newsletter is great for catching up on industry news and staying informed on what other companies are doing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

KoMarketing Associates

JULY 27, 2022

Forbes Insights partnered with Glassbox to conduct “The Leading Edge of Digital Customer Experience” report, and data suggested that only 38% have completely defined goals and strategies in place for digital CX. The Rising Importance of Defined CX Strategies.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

Heinz Marketing

JULY 29, 2022

For this we encourage new team members to get familiar with external resources and use them as a launching point to build their own B2B resource library to stay current. MarketingProfs – a comprehensive resource for anything and everything B2B. Orbit Media – a helpful resource to learn about driving demand to your website.

Resources 107

Resources B2B Marketing Analytics Tools Lead Gen 107

Full Circle Insights

JANUARY 16, 2024

When it comes to marketing insights, your CEO is primarily interested in one thing: attribution. So, which CRM marketing insights does your CEO want to see? 5 Marketing Insights Your CEO Cares About Want to prove your marketing team’s value to your CEO? 5: Marketing-to-Sales Handoff & Funnel Conversion Rates What is it?

Full Circle Insights 52

Full Circle Insights Top of Funnel Marketing Attribution Work Management 52

Marketing Insider Group

NOVEMBER 10, 2020

If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. Even if the speakers have interesting insights to share, your attention span can only take so much in one sitting. Podcasts have exploded in popularity for good reason.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Martech

OCTOBER 31, 2022

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Consent Management Platforms with resources about Google’s Consent Mode. The post Tools and resources: Getting started with Google Analytics 4 appeared first on MarTech. Universal Tag Manager tools.

Marketing Analytics Tools 110

Marketing Analytics Tools Resources Analytics Google 110

Tony Zambito

FEBRUARY 15, 2022

Earned Buyer Insights Are Critical to Being Relevant to Buyers. This same principle applies to buyer insights. Buyer insights are not just handed over by buyers and customers. Earning the right to gain deep buyer insights from your buyers and customers is something that does not happen overnight. They are earned.

B2B Marketing 147

B2B Marketing B2B Trust Marketing Marketing & Strategy 147

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

Tony Zambito

DECEMBER 6, 2020

Since 2016, various surveys have shown that approximately 70% to 75% of CEOs in B2B organizations believe buyer insights are important to their growth opportunities. Yet, this same percentage is often stated when insights are identified as what they need the most. Obtaining buyer insights is oftentimes not enough.

Organization 183

Organization B2B Buyer Personas Fulfillment 183

FunnelEnvy

MARCH 18, 2024

Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. Then, you can personalize the experience by providing relevant content and resources at every touchpoint.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Tony Zambito

NOVEMBER 8, 2020

Figuring out how to allocate valuable resources is most likely the toughest it has ever been for many. . Obtaining insight into what buyers are experiencing is one way to connect. Making it important to get insights into attitudes, expectations, mental models, and points of view. So, how can B2B leaders navigate uncertainties?

Allocation 187

Allocation Buyer Personas B2B Lead Ranking 187

ClickDimensions

DECEMBER 19, 2023

However, many small to medium sized businesses (SMBs)face one common hurdle: the absence of comprehensive account and buyer insights. This leads to misguided messaging, inefficient resource allocation, and missed opportunities for meaningful engagement. Need help building, executing and understanding customer surveys?

Allocation 64

Allocation SMB Marketing Management Differentiation 64

Tony Zambito

MARCH 12, 2017

For example, many legacy B2B companies have consistently put forth a tremendous amount of effort and resources into trying to achieve a 2% to 5% bump in annual revenues. One consistent result indicates that CEO’s are perceiving that they are not getting the critical insights they need. A Time For A Reboot.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. LinkedIn Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. Kudos to Andrew Gaffney for this resource! The post My favorite B2B resources: Top blogs, research sites and thought leaders appeared first on Biznology. Sign up, follow, and enjoy. B2B Marketing.net.

Resources 171

Resources Research B to B Advertising Agencies 171

Conductor

MARCH 16, 2022

Top Educational SEO Resources for Content Marketers. To ensure your content isn’t missing out on traffic and visibility—or an opportunity to build trust with your audience—we created a list of go-to educational SEO resources for content marketers. While it’s dense, it’s also incredibly resourceful. Keyword Research.

Education 98

Education Resources SEO Lead Scoring 98

Launch Marketing

FEBRUARY 22, 2024

To help B2B organizations reach new levels of product launch success, we’ve collected invaluable insights drawn from seasoned marketing executives in our series “Marketing Insights from Executives”. The post Mastering the Art of B2B Product Launches: Insights from Marketing Executives appeared first on Launch Marketing.

Product 62

Product B2B Marketing Planning B2B 62

ClickDimensions

DECEMBER 19, 2023

However, many small to medium sized businesses (SMBs)face one common hurdle: the absence of comprehensive account and buyer insights. This leads to misguided messaging, inefficient resource allocation, and missed opportunities for meaningful engagement. Need help building, executing and understanding customer surveys?

Allocation 52

Allocation SMB Marketing Management Differentiation 52

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites. I’ve compiled them all in this article.

Resources 98

Resources Fulfillment Newsletter Communities 98

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Once again, illumin is proud to have participated in an insightful and productive event from Brand Innovators. We can’t wait to see you at the next one.

Trends 52

Trends Brand Identity Branding CMO 52

Heinz Marketing

AUGUST 25, 2022

Rather than waiting for someone to ask for help (which is hard sometimes), positioning yourself as someone who is there as a resource to them can go a long way. Here are 4 tips you can implement to add value and be an effective resource for your team: 1. One of the best ways to grow as an individual is to gather insight from others.

Resources 96

Resources Lead Scoring Lead Ranking Thought Leadership 96

Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. What is Instagram Insights?

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Zoominfo

MARCH 12, 2020

But today, AI is being used in every facet and function of companies, including human resources. But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM). An over-reliance on AI eliminates the human touch of human resources. What is Artificial Intelligence?

Resources 130

Resources Budget Programs Resource Management High Quality Lead 130

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Salesforce Marketing Cloud

OCTOBER 11, 2022

One of my Fortune 500 customers leveraged predictive insights to determine which deals might get pushed into the next quarter. The tool should include insights across marketing, sales, and service — or at least seamlessly integrate with tools used in these departments. Without surplus financial resources, risk can increase.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Note: Gartner and Peer Insights are registered trademarks of Gartner, Inc. We achieved an overall customer rating of 4.4

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141