Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Full Circle Insights

JANUARY 16, 2024

When it comes to marketing insights, your CEO is primarily interested in one thing: attribution. In other words: which marketing efforts are driving the most revenue, and what is the return on investment of the marketing spend?

Marketing 52

Marketing Budget Management Spending Best Practices 52

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events. ” Still, 55% of marketers continue to say they are concerned about another variant of COVID-19 emerging.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

BOP Design

MARCH 30, 2024

We also implement many search engine optimization (SEO) best practices as part of the scope for certain websites and ongoing marketing projects. The post Google Page Speed Insights for B2B Websites appeared first on Bop Design.

Marketing Websites 119

Marketing Websites Google B2B SEO 119

Tony Zambito

FEBRUARY 4, 2022

Business Leaders Must Adapt Buyer Insights Generation To Rapid Pace Of Change. This lack of certainty is putting a premium on buyer insights that provide a deep understanding of buyer goals and how to fulfill them. One area is that of buyer insights. For decades analysis and insights have been report-oriented.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. These are the insights you did not anticipate and that emerge from studying your data. Increased growth by entering a new market .

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Vision Edge Marketing

NOVEMBER 29, 2022

You don’t need to be a sophisticated data scientist to derive solid insights from data and make data-driven decisions. Market and economic data, such as the consumer confidence index and the labor participation rate, are examples of external and provide some informative signals and directional indicators. For example: .

Planning 225

Planning Trends Paid Search Agency Segmentation 225

The Daily Egg

NOVEMBER 13, 2023

Before launching, go-to-market teams need to drum up interest and acquire leads. Getting your product or service off the ground isn’t easy. The post Insightly Review appeared first on The Daily Egg.

Service 106

Service Leads Lead Marketing Qualified Leads 106

HG Data

APRIL 25, 2024

[This interview on HG Insights’ Technology Intelligence originally appeared in MarTech Edge, a digital publication that covers anything and everything that happens at the crossroads of marketing and technology.] ————— HG Insights has been hailed as the authority in Technology Intelligence; what role does TI play in helping sales and marketing (..)

Marketing 62

Marketing 62

Heinz Marketing

AUGUST 9, 2023

Market insights are crucial, but what we call insights are often just observations. To really make the best decisions, you need to be clear on what an insight is, what it does for you, and how to generate them. To start, let’s get a common definition on what an insight is and what it does… and why it matters.

Marketing & Strategy 90

Marketing & Strategy Marketing Generation Best Practices 90

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

CMSWire

APRIL 10, 2024

Explore the future of digital marketing with data-driven targeting, real-time insights and ethical data use for personalized customer experiences. Continue reading.

Segmentation 109

Segmentation Ethics Personalization Privacy 109

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. By assigning classification variables to digital assets, marketers can dissect their audience with unprecedented precision.

Digital Asset Management 113

Digital Asset Management Personalization Enterprise Management Tagging 113

Tony Zambito

FEBRUARY 21, 2022

Stop at a reception desk of a typical multi-story B2B corporation headquarters, you are likely to be told that the marketing department is on floor 7, sales is on floor 2, operations on floor 3, and executive offices are on floor 5. Such as our “ABM” strategy or our “digital marketing” strategy. .

Marketing & Strategy 210

Marketing & Strategy B2B Sales Gartner Touchpoints 210

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. These can be conversation starters, fostering dialogue on how data-driven insights can inform broader business strategies.

Allocation 107

Allocation Marketing & Strategy Business Forecasting 107

Tony Zambito

FEBRUARY 2, 2022

Early Buyer Insights Can Alert Leaders To Risks And Opportunities. This ongoing state of unpredictability is surely putting business leaders and their marketing and sales teams in a bind. Every CEO should be asking the question of whether they have an early buyer insights system in their business.

Ad Building 228

Ad Building Blast Campaigns Broadcasting Forecasting 228

Tony Zambito

FEBRUARY 15, 2022

Earned Buyer Insights Are Critical to Being Relevant to Buyers. This same principle applies to buyer insights. Buyer insights are not just handed over by buyers and customers. Earning the right to gain deep buyer insights from your buyers and customers is something that does not happen overnight. They are earned.

B2B Marketing 147

B2B Marketing B2B Trust Marketing Marketing & Strategy 147

Tony Zambito

JANUARY 21, 2022

Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. Gaining insights that inform and can be acted up to achieve growth. . It is expensive.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Inbox Insight

APRIL 18, 2024

LONDON, UK – Inbox Insight, a leading provider of AI-powered lead generation services , has been named a Leader for Lead Generation on the G2 review site. Inbox Insight was recognized as a Leader, receiving positive reviews for its AI lead enrichment technology, sales acceleration solutions, and easy-to-use platform.

Lead Generation 52

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 52

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 112

Business Analysis Work Management Forecasting 112

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

Research 145

Research Loyalty Case Studies Communities 145

HG Data

APRIL 2, 2024

Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Rapid innovation in AI development and […] The post AI Market Report: Generative AI Industry Trends & Insights appeared first on HG Insights.

Marketing Report 52

Marketing Report Trends Generation Viral Marketing 52

Top Rank Marketing

NOVEMBER 7, 2023

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. And influencer marketing is a specialty at TopRank. Imagine that!

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Marketing Insider Group

JUNE 8, 2020

I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing.

Thought Leadership 244

Thought Leadership Content Marketing Work Management Marketing Management 244

Tony Zambito

JANUARY 20, 2022

The critical skill of interpreting buyer insights is needed to achieve actionable outcomes. A common thread in the many executive-level conversations and interviews I have had in the last twenty years is that of a lack of insights. Specifically, a lack of insights into their buyers and customers. Many of you know the feeling.

Buyer Personas 147

Buyer Personas Press Advertising Mediums Customer Surveys 147

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. The good news? You’re not alone on this journey.

Email Marketing 85

Email Marketing Planning Privacy Verticals 85

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Granted, that was some unusual marketing magic. In your inbox.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Top Rank Marketing

SEPTEMBER 27, 2023

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Eastern, presenting “ How to Elevate B2B Marketing Results with the Influence Trifecta.”

B2B Marketing 116

B2B Marketing B2B Video Marketing Marketing Analytics Tools 116