Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

FEBRUARY 12, 2024

Enriches your content strategy The Sprout Social Index™ found 26% of consumers think brands should take risks with their content and 38% think brands should prioritize original content. The Index shows 25% of consumers identify brand memorability with strategic collaborations involving content creators and influencers.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Webbiquity

APRIL 4, 2023

Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

InsightSquared

JUNE 24, 2020

Fastest Implementation Enterprise – Awarded to the product in the Implementation Index with the shortest go-live time in its category. Easiest To Do Business With Enterprise – Awarded to the product in the Relationship Index that earned the highest “Ease of Doing Business With” rating in its category. Users also voted us:

Enterprise Management 156

Enterprise Management Analytics Marketing Management Peer-to-peer 156

Sprout Social

JUNE 15, 2021

According to the latest Sprout Social Index™ , a staggering 93% of social marketers agree social media has accelerated competition in their industries. In this year’s Sprout Social Index™ , we dive into the data and insights every social marketer needs to separate their brand from the competition and to lead their industry.

Peer-to-peer 116

Peer-to-peer Social Media Advertising Benchmark Marketing Report 116

Search Engine Journal

NOVEMBER 9, 2021

Google's John Mueller shares insights on the "Discovered - but currently not indexed" response in search console The post Google: Sites Need To Be Worthwhile To Be Indexed appeared first on Search Engine Journal.

Google 132

Google SEO 132

Contently

APRIL 27, 2023

On the other hand, Index Reports take a deeper dive into what matters most to buyers — product usability, implementation, relationship, and results. In G2’s Usability Index for Content Creation, users gave Contently high ratings when it comes to ease of use, ease of admin, and meeting software requirements.

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Vision Edge Marketing

NOVEMBER 29, 2022

You don’t need to be a sophisticated data scientist to derive solid insights from data and make data-driven decisions. Market and economic data, such as the consumer confidence index and the labor participation rate, are examples of external and provide some informative signals and directional indicators. For example: .

Planning 225

Planning Trends Paid Search Agency Segmentation 225

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Social Media 103

Social Media Work Management Marketing Management Media 103

Lead Forensics

JANUARY 31, 2024

” G2’s credibility stems from its focus on genuine, peer-to-peer reviews , providing potential users with transparent and reliable insights into the performance and user satisfaction of various products and services. We offer actionable insights into visitor behavior, fueling lead generation and business growth.

Lead Scoring 59

Lead Scoring Lead Ranking Peer-to-peer Buyer Intent 59

Martech

FEBRUARY 8, 2024

The SOCi AI Marketing Transformation Index (registration required) is based on responses from more than 300 digital marketers to questions about AI utilization in marketing and plans for its use. It uses generative AI to provide insights and recommendations for sellers.

Marketing AI 99

Marketing AI Allocation Zoominfo ROAS 99

seo.co

OCTOBER 5, 2021

All of the insights I’ve shared thus far have been relegated to optimizing websites for mobile browsers, but there’s another form of user interaction on mobile devices you should be preparing your business for: apps. The App Indexing API. Either way, applying the app indexing API is relatively simple. Android App Indexing.

Optimization 121

Optimization Deep Linking API Mobile Marketing 121

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Convince & Convert

SEPTEMBER 30, 2021

Participate lightly and gain insights from the conversations, questions asked, and answers given. . From a social selling perspective, listening to existing conversations provides insights that help sellers fine-tune messaging and identify opportunities to contribute. Social Selling Index: . LinkedIn Social Selling Index.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Webbiquity

DECEMBER 9, 2020

The behind-the-scenes effort to improve those last four factors, which are affected by the website crawling and indexing experience, is called technical SEO. You can use GTMetrix , Pingdom , or Google Page Speed Insights to test your website’s response and load times. Create an updated XML sitemap and submit it to Google console.

SEO 271

SEO Traffic Tips SERP 271

Sprout Social

OCTOBER 4, 2023

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights. Let’s dive in.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Martech

MARCH 16, 2023

Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the latest global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty.

Trends 99

Trends Privacy Loyalty Marketing & Strategy 99

Search Engine Journal

MARCH 9, 2023

Watch Google's Martin Splitt share opinions & insights on various technical SEO topics: semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. The post Q&A With Google’s Martin Splitt: Semantic HTML, Search & Google Search Console appeared first on Search Engine Journal.

Google 91

Google Opinions SEO Webinar Metrics 91

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. This integration helps teams personalize marketing journeys based on social interactions and inform business strategy with social insights. And not just respond.

Social Media 125

Social Media Personalization Media Work Management 125

Salesforce Marketing Cloud

DECEMBER 20, 2023

Get the guidelines ‘Companies treat their LLMs as trade secrets’ Transparency in AI has always been important, but came to the fore with the October publication of the Foundation Model Transparency Index. The Foundation Model Transparency Index measures openness using 100 criteria. And that’s being charitable.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Marketing Insider Group

FEBRUARY 12, 2024

Google’s mobile-first indexing means that your mobile site’s performance and UX directly influence your search rankings. Use tools like Google’s PageSpeed Insights to check your site’s speed. This can provide invaluable insights into user behavior and preferences. Remember, every second counts.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Webbiquity

JULY 25, 2023

Scan the current website to create a list of all indexable pages (URLs) prior to the relaunch. LinkedIn Insight Tag, GA4, and codes from other analytics platforms ) are duplicated on the new website, so there is no historical data lost or interruption in data gathering. Here are nine steps to retain your SEO benefits.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Search Engine Journal

JUNE 1, 2022

Learn how you can easily use log file insights to improve crawling, indexing, and rank with log files. The post Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert appeared first on Search Engine Journal.

SEO 105

SEO Tips Content Webinar Metrics 105

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Sprout Social

JANUARY 24, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social. The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Martech

DECEMBER 17, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. We’ve also kept a close watch on how marketers are responding in our Events Participation Index. Good morning, Marketers, pricing is also messaging. Chris Wood, Editor. Quote of the Day.

Pricing 126

Pricing Price Paid Search Agency Transparency 126

Oktopost

FEBRUARY 24, 2022

What Is the Social Selling Index? What Is the Social Selling Index? The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales. LinkedIn gives users a raw Social Selling Index out of 100. Jump to a Section.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

RebelMouse

OCTOBER 19, 2023

Google returns information from the index when you search They talked about thinking about keywords that people might search for to find your content, and to include language geared toward your targeted audiences. Search Text Rich results Images Videos Top stories News Perspectives (insights from journalists, experts, etc.)

Google 103

Google Keywords FAQ Custom Publishing 103

Hubspot

MAY 25, 2023

That’s what you can learn from LinkedIn’s Social Selling Index (SSI) — a score that anyone can now check on the platform. Table of Contents What is LinkedIn’s Social Selling Index? The Benefits of Using LinkedIn’s Social Selling Index Here are the three main benefits of tracking your LinkedIn Social Selling Index score: 1.

Lead Scoring 61

Lead Scoring Lead Ranking Linkedin Thought Leadership 61

Valasys

NOVEMBER 27, 2023

The way these spiders read, interpret, and index a site directly influences its SEO performance. At their core, SEO spiders , despite being interchangeably labeled as bots or crawlers, are programmed to perform a singular overarching task: to scout, capture, and index information from websites. What Are SEO Spiders? Frustrating, right?

SEO 52

SEO Domain Tagging Act-On 52

Oktopost

DECEMBER 4, 2023

You can build your pipelines with the right prospects that fit your ideal customer profile (ICP), and utilize the insights each prospect’s LinkedIn profile holds about them to tailor your outreach. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Navigate the Channel

SEPTEMBER 6, 2023

Google’s Mobile-First Indexing Google, the world’s leading search engine, recognizes the importance of mobile-friendliness. In an effort to provide the best user experience, Google has implemented mobile-first indexing. This tool provides insights and suggestions for improving mobile-friendliness.

Google 65

Google Marketing Websites Mobile Marketing Lead Scoring 65

Martech

OCTOBER 19, 2023

” Complete row-level math and create new reporting fields quickly, gaining the insights needed to make better decisions using the new formula fields (beta) in the custom report builder. Prevent duplicate values of properties across different records by enforcing uniqueness on contact properties.

SMS 119

SMS Bundling Terms and Conditions Opt-out 119

Conductor

SEPTEMBER 2, 2022

From confirmations of a new result type to new Video Performance Reports in Google Search Console, we’ve got all the insights you need to evaluate the impact of these changes on your website in Conductor, adjust your content creation strategy accordingly, and increase your visibility in SERPs.

Google 59

Google Lead Scoring Lead Ranking SERP 59

Go Beyond SEO

JANUARY 23, 2024

They tirelessly crawl the Internet, indexing and assessing web pages against a myriad of factors laid out by their intricate algorithms. In the digital world, this means ensuring that your site infrastructure is up to scratch, enabling search engines to crawl and index your site with no hitches. How Does SEO Work?

Small Business Marketing 78

Small Business Marketing SEO Service Business 78