RebelMouse

AUGUST 2, 2023

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. If businesses want to provide their clients with helpful information, adopting AI for SEO will raise the bar for content quality while enhancing their SERP rankings.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. This information will allow marketers to adjust their strategies and make the purchasing experience easier for the consumer. And here’s the kicker: You don’t want to use up half your budget for such a service.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions. Smart segmentation is key to making sense of your data.

Intent 54

Intent SERP Stats Tagging 54

Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Informational intent The searcher has identified a need and is looking for the best solution. Competition.

Keywords 60

Keywords Intent SERP Ad Building 60

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. Let's dig into a few of these.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Optinmonster

JULY 5, 2022

IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). Indexing is the process followed by search engines, that store and organize information in order to enable super-fast responses to user queries. Before that, let’s take a look at what indexing means.

SEO 80

SEO API SERP Paid Search Agency 80

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Log into your GSC account.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects. The results are generally pretty strong.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Moz

MARCH 22, 2021

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. US/desktop keywords in the STAT data set: So, this gets a lot messier. Like any responsible data scientist, I waited to make sure it wasn't a fluke, did my homework, and published when I was sure I was onto something.

Features 67

Features Comparison Keywords SERP 67

Moz

FEBRUARY 4, 2020

Take a look at this Moz guide for more information on how voice search influences featured snippets. Closely tied with featured snippets and rich results, earlier last year Google began allowing entities to claim their own knowledge panel, giving them access to edit and control the information presented to users in search results.

SEO 93

SEO Marketing AI Trends SERP 93

Moz

JANUARY 27, 2021

If we take the latest figures from Internet Live Stats , which state 3.5 But when you follow a larger-scale process, you can get much more information about the themes and topics that users are searching for and can start plotting this over time to see emerging topics faster than you would from standard tools. Scraping autosuggest.

Keywords 73

Keywords API SERP Validation 73

nDash

MARCH 17, 2022

When’s the last time you saw the Google search counter on Internet Live Stats ? That information is valuable because if your site doesn’t rank during a standard search, the PAA box gives you opportunities for appearing above the fold. The speed of that counter shows up how many people conduct Google searches every second.

Marketing AI 52

Marketing AI FAQ Lead Scoring Lead Ranking 52

seo.co

SEPTEMBER 13, 2021

Key information regarding competitors and market trends should be shared in tandem that highlights how audiences online are reacting. The emphasis should be on enhancing information relay regarding the industry, competitors, and customer responses to bolster results for each team. Fill SERP With PPC-SEO Hybrid Strategies.

Paid Content 121

Paid Content Organization Campaigns PPC 121

BenchmarkONE

AUGUST 31, 2022

The details include information about your business like name, address, phone number, website, opening hours, business category, and other vital information. Keep up-to-date information on your Google business profile to increase credibility and increase your rank in SERP. NAP Citation Analysis. Review Analysis.

SEO 65

SEO Marketing Websites Small Business Marketing Ideal Customer Profiles 65

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Sharpspring

SEPTEMBER 13, 2020

Here are a few key stats to consider: Online videos account for an estimated 80% of consumer internet traffic. Video drives a 157% increase in organic traffic from search engine results pages (SERPs). Get more information from our in-depth guide to video marketing.

Video Marketing 66

Video Marketing Marketing Automation Services Marketing & Strategy Click Rate 66

Directive Agency

APRIL 15, 2022

Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself. Under “Settings” in Google Search Console, you can find your “Crawl stats.”

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Outbrain

JUNE 22, 2020

Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. How prominent are videos in SERPs? Featured Video (Enhanced appearance) – A featured video is a video that takes the top of the SERP (position zero, if you will).

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Moz

OCTOBER 10, 2019

Posted by BritneyMuller Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. If you were to do a search for "are crocs edible," you would see a featured snippet like this: Essentially, it's giving you information about your search and citing a website.

Features 54

Features SERP Keywords Domain 54

Scoop.it

OCTOBER 25, 2022

Quality means useful content; if customers find the answers to their questions and solutions to their problems, and if content is informed and well crafted, it will get pushed to the top of a Google search. Focussing on these areas will give you a good picture in terms of stats of how well your content strategy is serving your brand.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

Martech

MARCH 13, 2023

Adopt the tone of voice of [a particular person or your company] and create 5 engaging headlines to stand out in the SERPs.” Use American English, conversational and informal style. The caveat: it often makes up stats and research, so it’s better to leave this part to humans. Next, create an outline in one click.

Marketing AI 74

Marketing AI AIDA Marketing Analytics Tools Template 74

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 3: Find the optimal impression level in GSC for your data.

CTR 53

CTR API Impressions SERP 53

Hubspot

JUNE 9, 2020

You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. The purpose of long-form content is to provide valuable information to the reader. Short-form content gives your reader the information fast so their attention doesn't wane. This is the glory of long-form writing.

Lead Scoring 101

Lead Scoring Lead Ranking Content Classified Ads 101

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Also, see who comes up in the SERPs. Here’s why.].

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

KoMarketing Associates

DECEMBER 15, 2015

In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. One of the biggest changes this year has been the growth of rich answers in SERPs. To me, this is a good thing as it forces us to think proactively, focus more on the customer, and worry less about black and white animal algorithm updates.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Optinmonster

APRIL 23, 2020

Real Business Information. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Google’s stated purpose is to “organize the world’s information and make it universally accessible and useful.” It’s also about the quality of information.

Lead Scoring 137

Lead Scoring Lead Ranking SEO Keywords 137

Salesforce Marketing Cloud

OCTOBER 20, 2021

Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). Technical SEO focuses on backend information like your HTML code , site speed and mobile optimization (see below), your sitemap , and website architecture. Learn more.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

BenchmarkONE

JANUARY 21, 2019

Put simply, Google Search Console is a data-driven hub for information about your website’s health, mobile friendliness, ranking search terms, and more. Get a big-picture view of key site stats like your average click-through rate, impressions and average position. Identify and fix technical errors.

Google 76

Google Marketing Analytics Tools CPC Cost Per Click 76

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. 10% said video blogs.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Moz

SEPTEMBER 13, 2020

This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. For more information on keyword research and implementation, be sure to read through The Keyword Research Master Guide from Moz. Scenario 2: Your rankings have dropped.

SEO 64

SEO Optimization De-duping Keywords 64

RebelMouse

MAY 30, 2018

Whatever your message may be — whether it's to sell a product or simply inform your users — it must be validated by others. SEO Best Practices: Next, the creator optimizes their post for the search phrase they want to win in the SERPs. Stay on Top of Stats. These tags are also used as search keywords. Stay up to Date.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

Unbounce

SEPTEMBER 24, 2018

Bounce rate is a deciding factor when it comes to SERP, and the number one reason people will leave your page in the first place is because it’s too slow. #1 he asked, before revealing some until-then top secret information about a conversion tool Unbounce is building to do just that. 1 way to reduce #bouncerate ?

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

DAGMAR Marketing

NOVEMBER 29, 2019

As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result. Make sure the information that’s displayed about your business is accurate.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. This information will allow marketers to adjust their strategies and make the purchasing experience easier for the consumer. On the stats page, Bit.ly Open Web Analytics (OWA) is an open-source software, just like Piwik.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Moz

AUGUST 6, 2019

On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs). This is to avoid results that look like this in SERPs: (three dots in front of your titles constitutes bad UX — which Google frowns at).

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

LeadSquared

NOVEMBER 14, 2013

Here are some stats to re-affirm your trust. These stats show why Google is the reigning guru among other search engines. So, combining your Google Places profile with your Google+ page will mean that your business will appear higher in SERPs. Simple enough? This gives you an added advantage over other local competitors.

SEO 52

SEO Google Business Lead Scoring 52

Marketing Insider Group

NOVEMBER 15, 2022

To create an article that climbs the Google rankings , you need to know what already exists on the first search engine results page (SERP) for your keywords — and how you can make your version even better. As you read the existing content for your keyword, note important information and insights. Build your outlines.

Process 161

Process Content SERP Template 161