The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects. The results are generally pretty strong.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

DAGMAR Marketing

NOVEMBER 29, 2019

As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result. Make sure the information that’s displayed about your business is accurate. How is this happening?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. 10% said video blogs.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Kevin Indig

MAY 23, 2023

The model uses: CTRs that take into account the impact of all SERP features and their positions. So you don’t get misled by a single CTR curve for all keywords. Over 83% of e-commerce SERPs show Product-Listing Ads (PLA), over 63% classic Top Ads and over 77% Local Packs.

Traffic 59

Traffic SERP Top of Funnel CTR 59

SnapApp

APRIL 4, 2018

This information also identifies top performing channels and where budgets are best utilized. CTR, Unique CTOR, Forwards/Shares and links clicked on. It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JUNE 2, 2021

This isn't about blindly following a checklist — this is looking at the words that your SERP competitors use and then helping you apply those learnings to your content. What you’ll get is a checklist that's relevant to your niche, your keywords, and what’s already performing well in the SERPs. Word count. Monthly searches. Experiments.

SEO 98

SEO Stats Keywords SERP 98

Single Grain

FEBRUARY 15, 2022

Try adding a few sentences or paragraphs here and there with relevant keywords to provide more detail, linking to updated sources, adding new stats, improving headers to incorporate the keyword and be more descriptive, etc. . ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent.

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features?

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Single Grain

FEBRUARY 20, 2024

Not only does it improve your website’s SEO by increasing the chances of enhanced search engine results pages features, but it also boosts the click-through rates by providing users with more informative results. This information can include details on articles, local businesses, products, people, events, etc.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Single Grain

MARCH 28, 2022

To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. 2) CTR (Click-Through Rate). Need a refresher on improving CTRs?

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Single Grain

MARCH 6, 2020

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Single Grain

JUNE 28, 2021

So how do you stay on top of Google’s SERPs? . As mentioned, the SERPs differ from niche to niche, and from keyword to keyword. To give you a better understanding of how these tools work, we're going to look at the SERPs-data-gathering features of both tools. SERP Analyzer. In this article, we'll compare the two tools.

SERP 52

SERP SEO Click Rate Keywords 52

RebelMouse

MARCH 12, 2024

This ensures your content is informative and discoverable by search engines, increasing your visibility and driving organic traffic. Ensure a Mobile-First Experience: A website without mobile compatibility falls behind in the SERPs (search engine results pages). Learn more about the interests and requirements of your audience.

CMS Development 103

CMS Development Industry CMS Template Lead Scoring 103

Single Grain

APRIL 14, 2023

Dive Deeper: How to Do an Enterprise SEO Audit 3) Impressions and Click-Through Rate Impressions and the click-through rate (CTR) are prominent metrics for enterprise SEO that can benefit your business growth. CTR is the percentage of users who click on your link in the search engines result pages divided by the number of impressions.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

ClickZ

OCTOBER 14, 2019

He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . Rob : In today’s Google, there’s really, for the vast majority of queries, no such thing as a national SERP anymore. Search results vary dramatically nowadays, with all kinds of SERP features.

Analytics 14

Analytics Trends SERP Lead Scoring 14

Moz

FEBRUARY 23, 2020

On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This declutters the results & helps users locate relevant information more easily. The two major tools used here were Google Search Console and STAT.

CTR 67

CTR SERP CPC Cost Per Click 67

Single Grain

APRIL 21, 2023

CTR is the number of clicks an ad receives divided by the number of times it’s shown (impressions). A higher CTR means the ad is more appealing to users. If your ads have a low Quality Score , they may not appear at the top of the SERPs or even at all. This can result in lower CTRs and fewer conversions.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Single Grain

JANUARY 23, 2023

This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! The top PPC ranking factors are: ad copy relevance to the search query ad clickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Moz

OCTOBER 25, 2019

Both Moz Pro and STAT can be a big help with this process. For this technique, the bonus is that you don't really need to be on page one for the root term (or ranking at all) — often, carousel snippets are taken from off-SERP links. The SERPs are incredibly volatile things, with Google making updates multiple times every day.

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Single Grain

AUGUST 24, 2021

Hence, the best way to produce content for your target keyword is by first analyzing the content that is ranking in the top 10 of the SERPs. The revolutionary Content Editor tells you precisely which keywords, phrases and word count you need to use in your content to rank high in the SERPs. 6) Makes SEO Reporting a Breeze.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

KoMarketing Associates

DECEMBER 22, 2015

One of the ways our team remains competitive and successful is through the constant review and distribution of industry-related information discovered online. 5 Lessons Learned from New Google CTR Data. For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. From Casie Gillette.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

The Lead Agency

APRIL 20, 2020

These stats show that SEO is more important than ever, and it’s effective too. As such, if your business can master them, you’re in the best position to succeed on the SERPs. First off, if the searcher finds information that is relevant to them, they are more likely to convert. How did the searcher find you?

SEO 62

SEO Marketing & Strategy Paid Search Agency Landing Pages 62

Referral Rock

OCTOBER 9, 2019

Freshness—updating a post to keep information current, and to reflect new and emerging developments on a topic—won out, with 73% deeming it most effective. Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?”

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

MARCH 4, 2022

First, here are some juicy stats that are worth considering: 68% of online searches begin with a search engine. Their PPC team has skills in researching and creating customized ad campaigns that help to improve the CTR. Not just content creation, the team is experienced in optimizing content copy for higher rankings in the SERPs.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. How to Use SEMrush.

Keywords 77

Keywords Paid Content Traffic Research 77

Convert

OCTOBER 27, 2021

You can run multiple A/B tests to see which version gets the highest CTR. It could be more lift, time on page, bounce rate, CTR, CVR, average sale, but it will all change based on what you’re testing. (Is If all you focused on was the ads’ CTR, then it would look like a success but in reality, you might be losing money.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Content Standard

AUGUST 9, 2023

Whether you’re a c-suite executive weighing generative AI’s risks and benefits or a seasoned marketer considering how to leverage AI to give your overtaxed team some relief, this guide will provide valuable insights, best practices, and real-world examples to inform your approach. Let’s get started!

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Advanced: $399 per month which offers unlimited SERP position history and you can save up to 100 keyword lists.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Single Grain

JANUARY 16, 2023

TABLE OF CONTENTS: ↓ General SEO Stats. Backlink Stats. Keyword Stats. Mobile SEO Stats. Local SEO Stats. Video SEO Stats. Voice Search Stats. SEO Industry Stats. SEO Content Stats. General SEO Stats. Just 0.78% of people click on page 2 of Google’s SERPs. (

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

ClearVoice

OCTOBER 30, 2019

Additionally, this platform provides a bunch of wonderful hints, tricks and stats “ like pointing out that 60% of people listen to stories on the platform with the sound on. They have probably always been on your radar, but Google is finally giving podcasts a little bit more love on their SERP (search engine results page).

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Single Grain

MAY 5, 2020

A well-executed enterprise SEO campaign can bring in more organic traffic, allow your site to appear on the top of the SERPs for different keywords, and enhance your brand image. People using branded keywords know about your business and are probably looking for more information about your products. 5 Key Benefits of Enterprise SEO.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Single Grain

SEPTEMBER 10, 2019

While most marketers and brands are asking for money in return, you can offer free tools and high-quality information to build your brand. More often than not, a blog post of around 2,500 words will: Capture attention and offer more relevant information. Click-through rate (CTR) is a direct ranking factor.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Single Grain

AUGUST 12, 2021

Google loves fresh content that is up to date with the most recent information. With that information, you can start planning which content to update, and where you can have the most impact. Update any stats/facts/quotes and make sure all links to sources are no more than ~2 years old. Replace any outdated or irrelevant images.

Paid Content 145

Paid Content Top of Funnel Lead Scoring Lead Ranking 145