Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. The post This week’s AI-powered martech releases appeared first on MarTech. The economics of AI have been mostly ignored since the ChatGPT frenzy kicked off in December. Look for them to move center stage soon. Get MarTech! In your inbox.

Multivariate analysis 108

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Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Clearly view any column of the index page table, such as contacts or companies, without losing track of which record you’re looking at by using the new release to freeze the first column of the table (beta).

SMS 103

SMS Bundling Terms and Conditions Opt-out 103

Martech

SEPTEMBER 8, 2023

It analyzes the prospect’s website and LinkedIn profile and uses this information to generate a personalized email message tailored to the prospect’s interests and needs. Outboundly can also be used to find contact information for prospects, such as their email address and phone number. Get MarTech! In your inbox.

Amazon 111

Amazon Ideal Customer Profiles User-Generated Content Outreach 111

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. The UX enhancements offer more information and direct links to all relevant assets in the same space. View the complete set of September 2023 Marketo Release Notes. Why we care. Get MarTech!

Marketo 107

Marketo Enterprise Management Template Sales Qualified Leads 107

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 82

Enterprise Management Hubspot Paid Search Agency Work Management 82

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 93

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ANNUITAS

NOVEMBER 28, 2023

In this vein, the company recently announced its latest set of product releases. The post Salesloft’s Latest Release Focuses on Partner Ecosystem, Improved AI and a New Mobile App appeared first on Annuitas. In addition, the company has updated its Conversations product, its call recording and transcription offering.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. It also streamlines the analysis process and enables businesses to make informed decisions based on customer feedback. The post This week in AI-powered martech releases: Dec.

Marketing AI 97

Marketing AI Multi-Channel Customer Satisfaction FAQ 97

Martech

FEBRUARY 15, 2024

Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. The post AI-powered martech releases and news: Feb. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns. It also has campaign metrics, faster creative launch and instant error validation.

Marketing AI 93

Marketing AI Enterprise Management CPC Cost Per Click 93

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Akeneo , a product information management (PIM) solutions provider, has acquired Unifai, an AI platform for data collection, cleansing, categorization, and enrichment.

Marketing AI 97

Marketing AI Digital Asset Management Enterprise Management Gartner 97

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Plus, several Payments and Playbooks releases allow managers to access the information they need. Learn more about best practices to begin using this new release.

Hubspot 93

Hubspot Work Management Contact Marketing Fulfillment 93

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. CMS tools and dashboards collaboration.

CMS Development 104

CMS Development Terms and Conditions Work Management Marketing Automation Services 104

Martech

MARCH 21, 2024

Now, this week’s AI-powered martech product releases and enhancements. It reads post text and author information, providing intelligent, customizable comment suggestions. The post AI-powered martech releases and news: March 21 appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Multivariate analysis 61

Multivariate analysis Merchandising Work Management Marketing Management 61

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Send subscription-related emails to the right buying contact for a company by using the new release to designate the buyer contact on a subscription record.

Data Hygiene 87

Data Hygiene Privacy Landing Pages CAN-SPAM 87

Martech

JANUARY 25, 2024

Rite-Aid’s reckless use of facial surveillance systems left its customers facing humiliation and other harms, and its order violations put consumers’ sensitive information at risk,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said in a statement. The post AI-powered martech releases and news: Jan.

Marketing AI 75

Marketing AI Paid Search Agency Lead Ranking Psychographics 75

Martech

NOVEMBER 4, 2022

The October release continues a series of Dynamic Chat chatbot enhancements. The release of Dynamic Chat is discussed here. They will also receive any relevant information about the visitor’s chatbot communications. View the complete set of October 2022 Marketo Release Notes. Previous chatbot enhancements are here.

Lead Scoring 108

Lead Scoring Lead Ranking Marketo Paid Search Agency 108

Martech

OCTOBER 21, 2022

HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. This release builds on improvements in viewing permissions added in August.

SMS 90

SMS Hubspot Template Marketing Automation Services 90

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. For example, the customer would input their payment information today but receive their first recurring expense 30 days from now. ( See this video at 1:45.) Get MarTech!

Enterprise Management 96

Enterprise Management Hubspot Click Rate Marketing Management 96

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. Previously, many companies used complex naming conventions as workarounds to store campaign information in the name. There was no way to report on that naming information as individual pieces of data.

Enterprise Management 87

Enterprise Management Hubspot Terms and Conditions Sample 87

Martech

JUNE 2, 2023

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. Users can customize and optimize app pages, making information more accessible and digestible for users. Also enables quicker checkouts by eliminating the need to re-enter payment information each time.

Business 95

Business Ideal Customer Profiles Trigger Marketing Touchpoints 95

Martech

MAY 19, 2023

HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. The release enables you to report on who scheduled a meeting and who was assigned the meeting. New HubSpot embed for Salesforce (beta).

Terms and Conditions 86

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 86

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 104

Enterprise Management Advertising Agencies API Multi-Channel 104

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. This release may make using HubSpot Payments more effective than issuing invoices or quotes and attributing additional revenue to a specific sales, marketing or customer success activity.

Ad Frequency 91

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 91

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

Press 145

Press Sample Work Management Paid Search Agency 145

Martech

NOVEMBER 14, 2023

My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. We’ll see companies release AI and GenAI components with niche functionality or niche solutions that bridge the gap between ignorance and sophistication for marketers.

Planning 122

Planning Marketing AI Enterprise Management Work Management 122

Martech

NOVEMBER 17, 2022

Customer journey analytics , which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. . This information can now be viewed in-app instead of exporting a CSV file. The post HubSpot’s October releases: A manager’s guide appeared first on MarTech.

Enterprise Management 99

Enterprise Management Marketing Automation Services Work Management Lock-In 99

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. Here’s a friendly guide to them.

Allocation 89

Allocation Privacy Policies Banners Opt-out 89

seo.co

FEBRUARY 8, 2022

Content writing for regular press releases is a valuable strategy. There’s only one downside: press releases aren’t easy. Just paying to push your press release to various publishers can be expensive, and perhaps more importantly, getting your press release published is tough. Legal Shifts and Public Information.

Press 98

Press Webinar Metrics Thought Leadership Domain 98

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

Contacts 52

Contacts Press B2B Outreach 52

Martech

JUNE 29, 2023

They can sort, analyze and contextualize information from enterprise data and applications — including websites, CRM, EMR, CMS and other proprietary data sources — to provide fast, accurate answers to user questions in a conversational manner. The post This week’s AI-powered marketing technology releases appeared first on MarTech.

Marketing AI 89

Marketing AI SMS User-Generated Content Customer Surveys 89

Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. Users will also have the ability to see in one view key information and settings about each version of the asset (approved vs. draft). View the complete set of March 2023 Marketo Release Notes here. Get MarTech! In your inbox.

Marketo 76

Marketo Landing Pages Paid Search Agency Template 76

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. These people are smart and informed and, therefore, seem like the ideal person to quote.

Media 122

Media PR Paid Search Agency Distribution 122

Martech

JUNE 16, 2023

Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. The post Looker Studio releases GA4 connector update with 170 new fields appeared first on MarTech. In order to access the new data, users must refresh their GA4 data sources. In your inbox. Business email address Subscribe Processing.

Marketing Analytics Tools 95

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 95

Martech

MARCH 21, 2023

Audio Events are structured informally, with a speaker on the “stage.” The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. Get MarTech! In your inbox. Business email address Subscribe Processing.

Linkedin 104

Linkedin Features B2B Marketing B2B 104

Martech

AUGUST 24, 2023

Twilio Flex and Voice customers can also manage regulatory requirements with automated personal information redaction. The post AI-powered martech: This week’s releases and research appeared first on MarTech. Writerly AI ’s EKOM is a digital asset creation and optimization engine. Get MarTech! In your inbox.

Marketing AI 83

Marketing AI Research Digital Asset Management Enterprise Management 83

Martech

JANUARY 18, 2023

Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. This helps to gain insights that inform loyalty and retention strategies, as well as optimize engagement and transaction experiences. Next release.

eCommerce 83

eCommerce Business Loyalty SMS 83

Martech

MARCH 23, 2023

It builds personalized product listings without preloaded product descriptions or information inputted in the back end. It is trained on real-time consumer queries as well as a collection of structured and unstructured public information. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 96

Marketing AI Paid Search Agency Training Search Engine Marketing 96