Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. At Unleash 2020 you will experience one of a kind coaching, workshops and career investment you can’t get anywhere else. A large part of your career trajectory should be achieved through ongoing education. Unleash 2020.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

B2B Marketing Exchange

NOVEMBER 21, 2023

You also may have already gotten information about our Early Bird ticket rates… If you’ve never experienced #B2BMX, you might be wondering, “How can we justify purchasing tickets so early on when we’re unsure of what to expect, what we’ll learn, and who we’ll meet?” There will be between four and eight 2.5-hour

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

ANNUITAS

APRIL 9, 2020

For example, collaborating face-to-face, be it for sales trainings, at industry events, onsite workshops or Executive Summits – is not an option now, and likely won’t be for many months. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. One of my favorite business books is “ Who Moved My Cheese ?”

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

Vision Edge Marketing

AUGUST 15, 2019

Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. What It Means to Be Customer-Centric.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? How do you build loyal customers? Customers for life? It all starts with investing time. It all starts with investing energy. It all starts with building the first two ‘Rs’ - Reputation and Relationships. ABM is clearly a style that’s here to stay !

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

markempa

AUGUST 1, 2017

Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. So, what do the 13% high achievers have that others don’t? They connect emotionally with their buyers. That’s why interviewed Mike Bosworth.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

EveryoneSocial

APRIL 14, 2020

The world is filled with content and people ready to consume, even with the influx of information everyday. There is no doubt that content creation plays a major role for your organization. Content is everywhere and impacting everything. More than you may even have thought about or realized until just now. Who Are Employee Content Creators?

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Choozle

APRIL 9, 2024

This could involve attending workshops, reading relevant literature, or conversing with colleagues from diverse backgrounds. The more you understand, the better equipped you’ll be to use inclusive language and support your peers. Use inclusive language in meetings, emails, presentations, and informal conversations.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

ClickDimensions

DECEMBER 15, 2021

With the holidays and a new year fast on our heels, the elves in Microsoft’s workshop are ever busy with many exciting additions to D365 Sales & Microsoft teams. Public Preview: March 2022Teams Connect will make it easier for organizations to collaborate with peers outside of their organization. For D365 Sales. For Microsoft Teams.

Peer-to-peer 52

Peer-to-peer Lead Qualification Rules Organic Leads 52

ClickZ

JANUARY 6, 2022

We discuss how to gain company buy-in, what data can do to better inform decisions, what some of the biggest challenges are and why investing in people is so critical. Sabrina: In its essence, centers of excellence are all about people – from recruiting and connecting to upskilling and empowering.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Walker Sands

JUNE 14, 2023

Employees are able to work a hybrid schedule, with a mix of in-office and remote work. Our agency also has employees that work fully remote and are able to connect with their teams and clients virtually. We employed both hybrid and remote workers prior to the pandemic. But the connections don’t stop there.

Peer-to-peer 52

Peer-to-peer Ad Agencies Intent Resources 52

Salesforce Marketing Cloud

JULY 14, 2022

During this turbulent time in my life, The Brain Tumour Charity was there for me, giving me key information to help me at the different stages of my journey. During this turbulent time in my life, The Brain Tumour Charity was there for me, giving me key information to help me at the different stages of my journey.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. You can watch recordings when convenient, attend virtual workshops, and network online with real humans.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Salesforce Marketing Cloud

AUGUST 1, 2022

You can’t teach things like perspective-taking, empathy and self awareness in a one-day workshop. Surveys show that employees want, and employers will oblige, flexible work arrangements where employees work in the office only part of the time. How do managers acquire those newly-critical soft skills and manage a P&L at the same time?

Work Management 98

Work Management Demand Peer-to-peer Lead Ranking 98

Hubspot

JUNE 10, 2020

And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. In 2020, many companies have needed to pivot to virtual conferences. SaaStr Annual.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Valasys

APRIL 9, 2024

This informative and engaging content positions you as a trusted resource, drawing in potential leads. Engaging with LinkedIn Groups: Engaging in LinkedIn groups connects you with peers and prospects in your field. This positions you as a trusted source of information within your professional network.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

MKT1

JULY 13, 2023

But first, some MKT1 Events we’d love to see you at… We’ve got a few workshops and courses coming up—all are taught by me and are repeat courses (meaning I’ve iterated on them and they are even better now!) B2B Marketing Strategy: 2-Hour Workshop next week on 7/19 from 9-11 AM PT. Includes peer review.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Hubspot

MARCH 22, 2023

Industry Peers While most business networking efforts are channeled toward finding potential clients, don’t forget to reach out to your peers as well. Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. It also applies to freelance consultants.

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

ClearVoice

JANUARY 31, 2024

By incorporating the information they provide in your strategy, you can set up performance benchmarks and develop tools to achieve them. And everything nice. These were the ingredients chosen to create a successful content strategy, right? Wrong, we’re missing our Chemical X. Sorry for the Powerpuff Girls reference.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

By incorporating the information they provide in your strategy, you can set up performance benchmarks and develop tools to achieve them. And everything nice. These were the ingredients chosen to create a successful content strategy, right? Wrong, we’re missing our Chemical X. Sorry for the Powerpuff Girls reference.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Sprout Social

AUGUST 21, 2023

AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology. Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. What are AI ethics?

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

SpotMe Blog

AUGUST 16, 2023

Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them. Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

ANNUITAS

SEPTEMBER 30, 2014

Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. Despite the information that is being peddled by some, all indications would say that what marketers are facing today is a pretty tough climb.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

ANNUITAS

JULY 19, 2016

Often that’s because a group of marketers holed up in a room somewhere for a “workshop” and hatched a strategy without any input from buyers. Once you have those inputs, what are some things to listen for that can inform your content strategy? There are some personas who use vendor web sites as their go-to source of information.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

Conversica

JUNE 5, 2020

Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. It’s been over 10 tumultuous days across the United States as emotional energy peaks after the private memorial service for George Floyd. A Catalyst for Change, Real Change.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Zoominfo

OCTOBER 22, 2019

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Let’s get into it. How to Create a Great Sales Kickoff.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Content4Demand

JANUARY 3, 2019

Marketers from digital marketing, demand generation, content marketing, and more will gather for tactical workshops, actionable learning and conversation on how they’re creating—and owning—the content experience. We feel your pain, and we’ve done our best to help by carefully selecting this list of the top 10 B2B marketing events for 2019.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Pam Didner

JANUARY 1, 2021

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. A large part of your career trajectory should be supported through ongoing education. Attending conferences is one a key component you should add to your annual marketing activities and events. 2020: Looking Back & What Lies Ahead.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

chiefmartech

MARCH 5, 2018

You’ll also have the opportunity to network with over 2,000 other senior marketing and technology leaders — the sort of informal, peer-to-peer discussions that plug you into the “ground truth” of modern marketing technology and operations. “It’s in the way that you use it.”

Marketing Management 50

Marketing Management Peer-to-peer Budget Programs Vendors 50

PureB2B

NOVEMBER 10, 2021

Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. The lead's name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g., In fact, you might already have something like this in the works.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. The lead’s name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g., In fact, you might already have something like this in the works.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

The ROI Guy

AUGUST 27, 2018

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Content4Demand

DECEMBER 17, 2019

One popular tactic is to use a blog to promote a longer, more informative content asset on the same topic, like a checklist or an on-demand webinar. It’s taken awhile for blogs to gain the respect they deserve in B2B marketing, but now that this versatile content platform has caught fire, B2B buyers and marketers can’t get enough of them.

Peer-to-peer 53

Peer-to-peer Conference Digital Marketing Funnels Webinar Metrics 53

B2B Marketing Directions

MAY 13, 2018

One objective of this research was to identify what sources of information buyers are using to support purchase decisions, and what sources they deem to be influential and trustworthy. Surveyed buyers ranked all types of vendor-provided information (except product demos) as least influential and trustworthy.

Peer-to-peer 55

Peer-to-peer B2B Vendors Transparency 55

MKT1

AUGUST 7, 2023

Workshop this week on web conversion (how timely!) What: If you want to dive into all things web conversion, I’m teaching the 3rd run of my 2-day workshop on Increasing Web Conversion. I can only accept registrants who meet these criteria since we do peer feedback during the course. Stop making it so hard.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52