Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. RSS feeds offer an easy way to stay updated with every piece of content a site has published. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Moz

AUGUST 27, 2019

or subscribed to your RSS feed. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. It’s time to dive into the beginner’s guide to keyword research for bloggers! What are keywords? Keywords are the words someone types (or speaks!)

Keywords 71

Keywords Blogger RSS Opt-out 71

Hubspot

APRIL 5, 2018

Improve your website's SEO using Google Search Console. Host your website's videos on YouTube, the largest video community in the world. billion searches for information are made per day? Want better insight into how healthy your website is in the eyes of Google? Google AdWords Keyword Planner. You know, where 3.5

Google 78

Google Adsense Tools Doubleclick 78

KoMarketing Associates

JULY 19, 2016

SimilarWeb provides users with a snapshot of a website’s traffic sources as well as a high-level view of the online marketing strategies that are powering it. This Google Chrome extension logs all HTTP traffic between Google Chrome and the internet. SimilarWeb. What is it? Live HTTP Headers. What is it? What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You optimize your RSS feed.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

KoMarketing Associates

DECEMBER 1, 2015

These videos are designed to have subject matter experts answer customer questions while giving us an opportunity to drive organic traffic to the website by ranking in Google’s video results. As we shared this information with our clients, they were naturally inclined to become even more involved with content marketing.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Webbiquity

MAY 4, 2010

the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. It can be done.

RSS 100

RSS Digg Tagging Blogger 100

Convince & Convert

FEBRUARY 26, 2013

He went so far as to draw a very black and white line for his websites: only the visitors that look at 30 pages are viable prospects. History (and, of course, careful number crunching) has proven serious leads get seriously into his website. I’ve seen what sabotages websites. Keyword disconnect. Those that don’t, don’t.

Sales Qualified Leads 160

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 160

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Tomorrow People

MARCH 5, 2012

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. Lead Nurturing 101. Behavioural Marketing 101.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Work Management 120

Outbrain

JANUARY 29, 2020

If you have given content marketing a try, but aren’t happy with the results, it’s likely because you are making mistakes that are costing you traffic, leads and sales. You Aren’t Using the Right Keywords. Usually, if your aim is to drive any traffic from search engines, this would be a good idea to work on.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Chris Koch

JANUARY 22, 2010

The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. Connect to your most important keywords. We just have a hard time proving it. And it leads back to the problem we have with PR. (For

Social Media 100

Social Media ROI Lead Ranking RSS 100

A Better Jones

JUNE 6, 2019

Gain Valuable Content Insights from New Clients In an ideal world, marketers would be given a large handbook from a new client, at the start of their work relationship, that detailed every topic and keyword related to their business. This provides you a wealth of information from competitors and can inspire you with lots of different ideas.

Long Tail Marketing 40

Long Tail Marketing Content Marketing Content RSS 40

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Click To Tweet. SEOSmarty Click To Tweet.

Branding 99

Branding Brand Identity FAQ Content 99

ClickZ

NOVEMBER 22, 2019

We’ve analyzed and curated a list of the top seven chatbot platforms to help you make an informed business investment: 1. Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more. Does it require coding?

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Content Marketing Institute

JANUARY 15, 2019

These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords). Include a link to your website where possible. Use these to create helpful, concise answers, with links to further information where necessary.

Broadcasting 92

Broadcasting Youtube Landing Pages Ideal Customer Profiles 92

NuSpark Consulting

JULY 15, 2011

Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs). Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs). Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Your Blog Should be Integrated into Your Main Website.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

BOP Design

AUGUST 14, 2018

We recommend to all of our B2B website and marketing clients to install Google Analytics tracking on their website. It’s a multi-functional baseline, free tool that provides a good amount of data on website traffic, user behavior, top visited pages, and more. Landing Pages + Pop-ups.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Buzz Marketing for Technology

JUNE 27, 2008

Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Google Reader is a very popular online tool for reading RSS feeds. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. t have an RSS feed!) Subscribe by RSS feed or by email today! Great info!

Google 100

Google RSS Adsense Privacy 100

Biznology

NOVEMBER 5, 2013

Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds.

Spending 80

Spending Paid Search Agency Google SEO 80

Adobe Experience Cloud Blog

JUNE 13, 2012

According to a recent study by the Custom Content Council , 73% of consumers prefer to get their information about an organization in articles rather than advertisements. Here are 10 proven tactics to help you never run out of content ideas: #1: RSS Reader: Scan it Daily. Visualize Your Keywords.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

NuSpark Consulting

OCTOBER 28, 2011

If you use keywords in your titles and first paragraphs, as well as in tags, you’ll get better results. Attracting traffic is all well and good, but when it comes to generating leads and sales, quality is more important than quantity. They simply type keywords related to their problem into Google, Yahoo and Bing. .

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Anything Goes Marketing

NOVEMBER 27, 2006

Here are a few of my favourite tools from his website: Paid Search and Organic Search Spyfu : Can be used to find out how much a search term is currently going for, how popular a search term is and who (which of your competitors) is currently using the search term and how they are using it. Shows your competition and search volume.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Optinmonster

MARCH 9, 2024

As a professional SEO expert, I’ve witnessed the rise and fall of countless websites based on their SEO practices. A website I worked on doubled its traffic in six months by focusing on high-quality, informative content tailored to its audience’s needs. White hat SEO extends beyond content.

SEO 83

SEO Ethics Lead Scoring Lead Ranking 83

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. What I initially found was that our website wasn’t helping our customers at all to answer their questions. By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Once you’ve captured their attention, offering a suitable reward in return for their contact information is a great way to generate qualified leads. Your Blog Should be Integrated into Your Main Website.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

OCTOBER 14, 2013

1) Long-Tail Keywords. Long-tail keywords are cool. Essentially, they’re search queries that contain three or more keywords. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

1) Long-Tail Keywords. Long-tail keywords are cool. Essentially, they’re search queries that contain three or more keywords. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

EMagine B2B Blog

AUGUST 19, 2014

At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? 1) Your Website Is A Dinosaur: When was the last time you redesigned your website? Can a prospect tell in 30 seconds what your company does?

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

Adobe Experience Cloud Blog

MARCH 28, 2011

by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? In some cases (with bloggers for example), a one-time visit to the website means checking out the latest blog, then taking off and that may be okay.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

DECEMBER 12, 2011

Do you want to optimize your website but have trouble communicating with the technical folks running it? This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Conversion forms convert traffic into leads.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

JANUARY 13, 2014

Tracking this on a monthly basis will give you a good sense of whether you''re growing traffic to your blog over time and insight into monthly trends. 2) Traffic Source Breakdown. Where is the traffic to your blog coming from? Of those sources, which social networks, keywords, and websites are sending visitors your way?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28