B2B Marketing Traction

JANUARY 19, 2012

There is a lot of information on the Internet about how to blog and about blog features. A way to subscibe to the blog (typically an RSS feed). Optional - A unique URL that matches the blog name ( you can host the blog right on your website which drives more traffic). 9 Basic Blog Features. Feedburner seems to be a top choice.

Business Blogging 100

Business Blogging Features RSS Blogger 100

Webbiquity

MAY 4, 2010

the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. It can be done.

RSS 100

RSS Digg Tagging Blogger 100

Hubspot

MAY 29, 2012

And it's critical that social networks are doing this, because like you (you awesome inbound marketer!), While the email does include a call-to-action to click through to your page Insights to learn more, I can't help but think some more juicy information could be included in this email. But you know what else it does?

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

Webbiquity

DECEMBER 5, 2011

Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog. Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form. Leverage your social networks.

Social Media 100

Social Media Media Rules Guidelines 100

Outbrain

JANUARY 29, 2020

If you have given content marketing a try, but aren’t happy with the results, it’s likely because you are making mistakes that are costing you traffic, leads and sales. Usually, if your aim is to drive any traffic from search engines, this would be a good idea to work on. Your blog activity creates in a wealth of information.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. Make It Social. Or even better, get that information sent directly to your inbox! Tubular Insights.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Chris Koch

JANUARY 22, 2010

The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. But without good systems for tracking those leads from social media all the way through a sale, it’s difficult and expensive to do.

Social Media 100

Social Media ROI Lead Ranking RSS 100

LeadSloth

FEBRUARY 17, 2010

After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. social networks.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Hubspot

MARCH 29, 2013

For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. The fact of the matter is, the way people consume information has fundamentally changed. Information in a Social World.

Google 28

Google RSS Aggregators Social Networks 28

Buzz Marketing for Technology

JUNE 27, 2008

I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. What I like most is the combination of RSS feeds, bookmarks and widgets in one tab (section) according to a context. Bulgarian Social Networks.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Optinmonster

NOVEMBER 18, 2019

Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. It integrates well with almost all social networks and has a well-designed API integration and smart caching. Adds information to the database while users are commenting and liking.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Hubspot

JANUARY 13, 2014

Tracking this on a monthly basis will give you a good sense of whether you''re growing traffic to your blog over time and insight into monthly trends. 2) Traffic Source Breakdown. Where is the traffic to your blog coming from? Social media? 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Organic search?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Social networks. Is your offline collateral identical to your online information?

Public Relations 48

Public Relations Tips B2B RSS 48

Online Marketing Institute

JUNE 3, 2009

The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Chris Koch

JUNE 26, 2009

Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Before you can begin talking, you have to listen.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Buzz Marketing for Technology

JUNE 27, 2008

If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe. Personal Learning Networks are a terrific way to extend your knowledge and learning outside your classroom. at 6:23 AM.

Education 100

Education Personalization Wiki Social Networks 100

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. Socializing Your Landing Pages. Tracking Twitter as a Source of Web Traffic. Make sure that you can clearly track the source of traffic to your website from Twitter. This is simple, yet brilliant.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Customer Experience Matrix

JULY 16, 2009

Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), This opens up a range of important applications beyond public social media tracking. Results can be streamed to an external viewer as an RSS feed or presented in standard reports. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Buzz Marketing for Technology

JULY 24, 2008

Information management. One of the first things you need to do before you start sharing what you know with anyone else is to make sure that you have your information managed properly. See my post on free knowledge tools to get started on proper information management. Create a solid foundation. Push versus pull.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. Capture visitor information – Implement a method to capture visitor information from your business blog. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. It will help to drive more traffic to your site where you could build a deeper relationship with them. Whom do you trust when you are looking for authoritative and credible information?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. Studies have shown that people retain information quicker and longer when you engage their visual senses. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

B2B Marketing Savvy

NOVEMBER 10, 2009

Being cited as an information source reinforces thought leadership and brand importance; gaining any level of viral messaging further impacts the marketing campaign. FYI, cS only counts traffic to Twitter.com; since many users instead use Twitter apps to consume/publish, Twitter’s total audience is significantly larger.

B2B Thought Leadership 40

B2B Thought Leadership Advertising Benchmark Viral Marketing Social Networks 40

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. That’s the goal of every branding effort.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

B2B Marketing Savvy

JULY 30, 2009

Posting cadence directly impacts traffic (yeah, duh…) . RSS and email subscriptions are growing, but slowly. S)ubscriptions: I monitor RSS feed requests as well as subscriptions by email. All these I highly value but the ramp is very slow compared to site traffic itself. W/out traffic, the dialogue is one-way.

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Hubspot

DECEMBER 30, 2011

Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

NOVEMBER 18, 2011

This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. At the very least, your page should include basic information about your company.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

OCTOBER 19, 2012

3) Top Nav/Sidebar/Footer Links to Landing Pages: You can also leverage any links in your top navigation, sidebar, or your blog's footer to send direct blog traffic to landing pages. Most businesses will find that their blog tends to attract a lot of new traffic to their website. 7) Increase Blog Traffic. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

NOVEMBER 21, 2011

Not only is that five more links into your site, it's five more ways your hundreds or thousands of followers can get back to your site to find more information about your products and services. It seems basic, but when your account shows up without a photo on a social network, it looks abandoned and unofficial.

Social Media 28

Social Media Media RSS Click Rate 28

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

SEPTEMBER 30, 2015

1) It helps drive traffic to your website. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting. You could pay for traffic by buying an email list ( don't you dare! ), blasting them, and hoping some people open and click through on the emails.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

JUNE 8, 2010

As the web becomes more social and an increasingly important part of a marketer's day, the web browser is turning into one of marketers' most useful and powerful tools. Browsers are how most of us use social networks like Facebook. News Reading -- Do you use an RSS reader to read articles from blogs and websites?

Marketing Management 28

Marketing Management Marketing Budget RSS Budget Programs 28

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Harness that power by gathering all the information and then editing the material into cohesive content. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60