Hinge Marketing

FEBRUARY 27, 2020

Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). When used strategically, one research report can fuel an entire year’s worth of marketing campaigns. Instead, have your report really stand out.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Content Standard

JULY 1, 2022

Content marketing budgets could seem like easy prey in these scenarios, especially in organizations where executives are less well-versed in content strategy and content’s influence on customer behavior. Consider that for a second: Your brand experience is as important to buyers as your products and services.

Marketing Budget 115

Marketing Budget Lead Scoring Lead Ranking Marketing Budget Creation 115

The Customer

SEPTEMBER 16, 2021

The no-code collaborative platform EverAfter announced it has raised $13 million, completing a Seed Round led by TLV Partners and Vertex Ventures, alongside angel investors Benny Shneider, Zohar Gilon, and Amit Gilon. EverAfter aims to become the go-to customer-facing tool, streamlining onboarding and retention. ” Danon said.

Enterprise Management 52

Enterprise Management Demand Generation Transparency PR 52

Webbiquity

APRIL 21, 2020

Dodge reports that it is still very early on in the COVID-19 crisis; however, it is heartening that projects continued to move into the early planning stages at a reasonable pace despite the near stoppage in economic activity over the last few weeks. The Product. A major cause is construction labor productivity. The Company.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Sprout Social

AUGUST 12, 2020

Product innovation is a big part of Nike’s success, so it’s no surprise that the brand likes to think outside the box on social, too. Incredibly, the brand reported that the content was generating 87% open rates vs. the typical 15-20% from emails. Most of their advertising doesn’t make specific mention of its products.

Advertising Agencies 134

Advertising Agencies Youtube User-Generated Content Storytelling 134

KoMarketing Associates

JUNE 28, 2018

You might as well go back to billboards and general audience TV channels to try to seed your message into the entire population. It might work for the likes of Coke, but most B2B marketers do not have a product that can serve an audience as wide as Coca-Cola’s. They buy our products and services, sure. Connect with influencers.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Contently

JUNE 13, 2019

As content marketing, product placement, and art blur together, there’s a space opening up for brands to make something unexpected. ” Apple’s shifting relationship with product placement is s a microcosm of what’s happening in the industry. Smucker Company and its Major Subsidiaries.”

Content Marketing 133

Content Marketing Content Paid Search Agency Merchandising 133

Salesforce Marketing Cloud

JULY 20, 2021

When asked where they planned to invest this year, marketers ranked AI as their #1 priority, according to our most recent State of Marketing Report. AI adoption is surging: 84% of marketers reported they use AI somewhere in their acquisition and retention engines, up almost three times over just two years ago. Download the report.

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98

Content Standard

DECEMBER 4, 2017

Tempted as I am to rant (this article’s working title was, briefly, “Why I Hate Thought Leadership”), I’ll content myself with sowing a few seeds of doubt. Similarly, relying on influencers in this regard puts the resulting content in a gray area. Treating Thought Leadership as a Product.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Convince & Convert

APRIL 9, 2014

Google has put a social layer across its products and services – this is Google+. As a business, it’s no longer all about “how to get to be number one in Search” for your keywords; you can now build and influence the information your network receives more than ever. Well, it won’t be. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Vidyard

JUNE 5, 2014

You need to start video seeding. What is video seeding? Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video).

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Digital Marketing World Forum

JANUARY 10, 2020

By understanding what exactly this esoteric concept refers to, who is using it and how it works, brands can start winning the private traffic strategy game and unleashing the latent influence of Key Opinion Customers (KOCs), which is helpful for brands while doing KOL marketing in China. What is “Private traffic”?

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Hubspot

SEPTEMBER 19, 2018

In 2018, 75% of CFOs of mid-sized organizations reported that their job was becoming more strategic. In the long run, it’s better to focus on developing a minimum viable product , launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product.

Startups 77

Startups First-Mover Advantage Work Management Buyer Personas 77

Convince & Convert

JUNE 11, 2014

It is a great way to bring people together for a cause, or to promote a product. I tend to have a circle size of 100 people, but sometimes the Quests may be as large as 250 people in the circle (they then can ripple out to thousands from that initial seeding group). Check out this article if you want to see more on this.

Google 162

Google Campaigns Case Study Case Studies 162

KoMarketing Associates

APRIL 14, 2016

It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Which product or service most closely matches their pain? If your blog, detailed product pages, customer reviews, and how-to guides aren’t online (or are thin), does your business really exist?

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Inbox Insight

MAY 31, 2019

However, this will only be true if you target the right companies for your product or service offering. The most kudos (high profile brands with high market influence…etc.)? The least kudos (low influence, low market presence…etc.)? Their products are called Lookalike audience and Similar audience. Then test, test, test.

Account Based Marketing 64

Account Based Marketing Demand Generation Allocation Planning 64

Sprout Social

APRIL 11, 2017

Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Sprout Features Mentioned in this post: Instagram analytics report. Instagram competitors report. They might contain your brand name, your products or a specific campaign. Instagram scheduling.

Paid Content 111

Paid Content Enterprise Management Communities Work Management 111

Hubspot

JUNE 13, 2019

Here’s a fancy defin ition : "Press release distribution is the process of circulating or seeding out your press release to journalists and members of the press.". If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line. A press release can generate more sales.

Press 100

Press Distribution PR Public Relations 100

B2B Marketing Directions

JULY 1, 2018

But in reality, revenue growth is a by-product of creating value for customers and providing great customer experiences. The revenue growth paradox exists because revenue growth is a by-product of doing other things well, the two most important of which are creating meaningful value for customers and providing great customer experiences.

Terms and Conditions 43

Terms and Conditions Best Practices Forrester Studies 43

Content Standard

AUGUST 18, 2015

Keyword research helps digital marketers understand consumer questions and ongoing conversations surrounding a product or service. Today, we develop our seed list of keywords through a content strategy workshop that forces us to focus on the audiences we want to build. How to Build Out a Keyword List for Content Marketing. I get that.

Keywords 40

Keywords Spending Research Demand Generation Agencies 40

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

SpotMe Blog

AUGUST 16, 2023

If you fail to run a successful investigator meeting, you pose the risk of not training site teams and project managers effectively, which can in turn lead to protocol misunderstandings and big issues with patient safety and the integrity of reportable data. For instance, the productivity costs – both for the sponsors and the investigators.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

nDash

APRIL 10, 2020

Using Ahref’s Site Explorer , enter your domain and navigate to the Competing Domains report to see the sites ranking for a high percentage of the same keywords as you. Use the Organic Research Competitors report to see all of the websites that compete for the same keywords as your site. Using Ahrefs for SEO Competitor Research.

Analysis 52

Analysis SEO Marketing & Strategy Marketing Strategy 52

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Journalists, analysts and other industry influencers have new channels for communication. Seed this on Newsvine. Share this on Reddit. Share this on Mixx.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

chiefmartech

DECEMBER 7, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. Humans think outside the box (the model).

Marketing Automation Services 88

Marketing Automation Services Marketing Management Trends Multivariate analysis 88

Moz

JUNE 29, 2020

“Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Webbiquity

JANUARY 25, 2010

Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. Content that is not frequently shared includes product information, free trials and software documentation. Seed this on Newsvine. Share this on Reddit.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Moz

JUNE 29, 2020

“Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Seed this on Newsvine. How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? If you have any experience with this tool, feel free to share it in the comments.

Adwords 100

Adwords Tips PPC Tactics 100

readwrite

SEPTEMBER 26, 2014

Ello, Baio posted, didn’t materialize from a founder superhug of goodwill, but rather received $435,000 in seed funding from Vermont-based VC firm Fresh Track Capital. Ello processed more than 34,000 invite requests an hour on Thursday alone, the site reported. Yet none of its financial responsibility is disclosed on the site.

Press 40

Press Social Networks Cross-Selling Lead Ranking 40

Convince & Convert

NOVEMBER 1, 2011

(video production by my friends at Candidio. Fast, inexpensive video editing and production. And for everybody watching this, I did not seed that question. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Check em out! ).

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. Be going to buy soon — not when they’ve raised a seed round in 2 years time. For a lead to qualify as a prospect, you must have proof they at least have a need for your product or service.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Work Management 105

Work Management Marketing Management Budget Programs Paid Search Agency 105

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. Enter your seed keyword and check the autocomplete suggestions. Why Is SEO Important for B2B?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

MARCH 12, 2018

In our pursuit of short term productivity, we’ve become addicted to the efficiency that technology provides. All of the critical lessons we used to teach from our dog-eared copy of How to Win Friends and Influence People were pushed aside to make time for analysis and review of funnel conversion metrics. Shame on us. Offer help.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

AUGUST 19, 2014

The central product is the Atomic Engager CMS plugin that enables users to optimize content before it’s published. Though the full Atomic product start at $500 per month, the "lite" tool is free to use on their website. Here’s an example of how content displays on Atomic Reach: Influencer Ranking Tools. Atomic Reach.

Budget Programs 28

Budget Programs Tools Peer-to-peer Outreach 28

Adobe Experience Cloud Blog

JUNE 29, 2009

  “The best approach is to build an integrated strategy utilizing both mediums to help seed conversations and engage with your customers/prospects in order to build relationships of significant and sustained value” said Mike. Or post new product information on social media sites, but product discount information in emails.

Social Media 48

Social Media Media Campaigns Opt-out 48