Webbiquity

MARCH 10, 2022

To establish yourself as an industry expert, post links to helpful resources and scholarly articles. The post Five Impactful Ways to Improve Brand Image Without Spending a Lot appeared first on B2B Marketing Blog | Webbiquity. Social Media. Social media is an excellent way to showcase your brand’s image.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. The distance also makes it harder for marketers to keep up with industry changes. Last year B2B digital ad spend was up 21.6%.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JULY 14, 2021

Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

NOVEMBER 23, 2021

Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. Litmus recently published the “2021 State of Email Engagement” report, and statistics showed that, on average, customers now spend just 10 seconds reading an email.

Spending 235

Spending Marketing Report Email Marketing Statistics 235

Vision Edge Marketing

AUGUST 24, 2021

While there’s no hard and fast rule on how much a leader should spend thinking about the future, there are various articles that suggest at least 10 hours a week. What are 3-5 trends impacting our industry? How will these trends impact our customers, our markets, our industry? That’s a day! What will this mean to our customers?

Spending 258

Spending SWOT Work Management Allocation 258

33Across

NOVEMBER 20, 2023

Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across.

Verticals 127

Verticals Spending Advertisements Advertising 127

KoMarketing Associates

JUNE 2, 2021

At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs. Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

MARCH 28, 2023

While their power and promise have helped CDPs take the industry by storm, those promises are often vague and poorly understood,” wrote the researchers behind the report. “A Approximately 23.7% claim that their largest issue remains a lack of clean, reliable data within their CDP.

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The ad industry may have finally woken up to the fact that the future is going to be very little like the past. It has taken its time.

Privacy 123

Privacy Paid Search Agency Ads Privacy Protection 123

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European marketers, as well as interviews with industry experts. .” and European marketers, as well as interviews with industry experts. and European Union. Why we care.

Spending 145

Spending Analytics Work Management Marketing Management 145

KoMarketing Associates

JANUARY 24, 2023

The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

JANUARY 28, 2021

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. Only 13% of respondents stated that they will increase their B2B tech spending, when compared to pre-pandemic levels.

Spending 260

Spending Work Management B2B Marketing Management 260

KoMarketing Associates

NOVEMBER 12, 2020

The COVID-19 pandemic has impacted the marketing industry in many ways, and new research shows that B2B buyers, in particular, are changing the way they invest in areas, such as technology. B2B Buyers Continue to Delay Purchases.

Spending 166

Spending Marketing Management B2B Budget Programs 166

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

Paid Search Agency 89

Paid Search Agency Spending Ads Companies 89

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. The post Is Content Marketing Right for My Industry?

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 Most of that spending comes from the US and China. Most of that spending comes from the US and China. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

Spending 120

Spending Digital Transformation Forrester Paid Search Agency 120

Martech

JANUARY 12, 2022

increase in online spending YoY. For instance, in the weeks before Nov 24, spending was up a whopping 19.2% YoY, while the period between Thanksgiving and Cyber Monday – the so-called “Cyber Week”), spending was down 1.4% On average, shoppers were spending $224 per order, with about three items in their cart. Why we care.

eCommerce 115

eCommerce Spending Order Pricing 115

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 billion, with video spending in 2024 expected to reach $85.52 billion, according to newly-published forecast data.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Retail is predicted to spend $73.55

Spending 52

Spending Paid Search Agency Ads Emarketing 52

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

Spending 194

Spending Studies Video Marketing Budget Programs 194

33Across

MAY 17, 2023

After a challenging Q4 and the usual drop in revenue that the industry sees during the first quarter of the year, we were pleased to see continued growth in cookie alternative investment. The post Cookie Alternative Spend Continues To Grow in Q1 appeared first on 33Across.

Spending 62

Spending Efficiency Marketing 62

Webbiquity

MARCH 21, 2021

But who is making the greatest use of PPC ads, and which industries can benefit from them the most? However, there are specific industries where the use of PPC ads is rapidly growing, and you might be surprised. Here are three industries taking particular advantage of PPC ads right now. The Financial Services Industry.

PPC 154

PPC Paid Search Agency Ads High Quality Lead 154

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets. .”

Spending 114

Spending Ads Advertising Agencies eCommerce 114

ClickZ

JULY 16, 2020

You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. The full copy of CallTrackingMetrics’s “The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend” is available for download from here.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Top Rank Marketing

DECEMBER 15, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Do you have an important B2B marketing news item that we haven’t covered?

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% Spending by B2B firms will rise 14.6% in 2022 and 12.4%

Spending 110

Spending Emarketing Gartner Comparison 110

KoMarketing Associates

APRIL 13, 2021

Tealium recently published its “State of the Customer Data Platform” report for 2021, and statistics showed that the majority of marketers (89%) will spend more on martech than they did in 2020. In addition, 32% of these respondents said that they will be spending “significantly” more than they did before.

Spending 199

Spending Planning Advertising Mediums Statistics 199

KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Top Rank Marketing

NOVEMBER 8, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership Lauren McCadney has taken a new position as Vice President, Performance Marketing , at CDW.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

SmartBug Media

NOVEMBER 29, 2023

The senior living industry is continuing to grow rapidly. Why Is Benchmarking in the Senior Living Industry Important? The senior living industry is a crowded market and will be increasingly so as more units pop up. You can then use this information to adjust your marketing strategies for better alignment with industry trends.

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Top Rank Marketing

NOVEMBER 24, 2023

Thank you for taking the time to join us for this week’s Elevate B2B Marketing News, and we hope that you will return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. Have you found your own top B2B marketing news item we haven’t yet covered?

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. times the rate of the industry overall. However, top mobile games are also a cash cow for consumer spending. Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps.

Mobile Advertising 130

Mobile Advertising Advertisements Advertising Lead Scoring 130