Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

Sharpspring

OCTOBER 27, 2021

Unfortunately, advertising has a poor ROI compared to other forms of marketing, especially for new businesses. On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. Inbound marketing is also called attraction marketing because it draws customers to you.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Fake Social Media Profiles: Negative reviews published on social can hurt you. Keep an eye on your social media mentions.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Go Beyond SEO

AUGUST 3, 2017

It’s probably too late to change URLs and you may not have the technical ability to make your website faster, but you want to make sure you have the proper keywords in the title-tag & meta-description. Social Media for Lawyers. These will be the 2 most important areas for on-page SEO on your website.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Hubspot

MAY 29, 2019

While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. Price : Tiered pricing, ranging from $99 to $399.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Offline marketing efforts. Social Media. Via your landing page.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Offline marketing efforts. Social Media. Via your landing page.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Hubspot

OCTOBER 8, 2012

We talk to people all the time that are totally sold on the inbound marketing methodology , but there's just one thing standing in their way from becoming a full-fledged inbound marketer. they can't convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Companies Landing Pages 28

Hubspot

APRIL 3, 2014

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day.

Twitter 28

Twitter Curation Inbound Marketing Social Media 28

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? The answer is: keywords have become increasingly competitive. And, if done responsibly , PPC can be integral to your inbound marketing strategy. Benefits of PPC.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

JULY 12, 2010

For businesses just starting out with inbound marketing, we often advise to dip a toe in by starting out with just one component (e.g. blogging, social media, video) before trying out another. Last month, we launched our first-ever Inbound Marketer of the Month contest on the HubSpot Facebook fan page.

Case Study 28

Case Study Case Studies Social Media Studies 28

Martech Advisor

JANUARY 24, 2020

Become a Content Strategist contains 13 modules to help you explore the composite aspects of content marketing. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. The final project will help you create a social media influencer strategy pitch deck.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

OCTOBER 23, 2013

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

B2B Marketing Insights - WE

JUNE 29, 2018

Panabee for name and URL search. Social Media Accounts. Ensuring you own your brand’s social media handle is a must. Sign up for accounts that are relevant to your niche and customer-base–whether Facebook, YouTube, Twitter, LinkedIn, or other platforms–and own the space for your brand name.

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy B2B Marketing Planning 74

Hubspot

JUNE 8, 2010

Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads.

Lead Generation 28

Lead Generation Twitter Generation Leads 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Marketing Insider Group

OCTOBER 4, 2011

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity. The Right Keywords = The Right Content.

SEO 100

SEO Planning Search Engine Marketing Marketing Management 100

Hubspot

NOVEMBER 27, 2012

The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

MAY 5, 2010

Tweets about this, tweets about that, tweets about just about everything are available on Twitter. Twitter has solved the problem of copying and pasting pictures of tweets by launching a tool to actually embed tweets on a page. Below are examples of 1) screenshot of Twitter status, and 2) embedded Twitter status.

Twitter 28

Twitter Tools PR Buzz 28

Hubspot

DECEMBER 7, 2011

Social media moves at the speed of light, so if you're just getting started now, there are conceivably tons of nuances you may have missed. Yes, both the pages and posts appear in search results, which is why integrating Google+ into your social media strategy can also help your SEO. Answers to Your Twitter Questions.

Social Media 28

Social Media Media CPC Cost Per Click 28

Hubspot

DECEMBER 20, 2011

Participation in social media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy.

Social Media 28

Social Media Optimization Media Social Networks 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 1, 2015

We spend tons of time writing posts and optimizing them for search and social media. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. We then hit publish.

Traffic 28

Traffic Outreach Content Tips 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

JANUARY 2, 2013

Then, you could drill down into more detail to see which keyword they searched to get to your website. For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." 3) Social Media. 4) Email Marketing. But now, that is all changing.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Online Marketing Institute

DECEMBER 23, 2010

The majority of internet usage is via video content Start Producing Video Content today to Get Found by more qualified prospects and convert them into leads Tagged as: B2B , B2B Marketing , Video Content Marketing About @RBeale Ryan Beale is an Inbound Marketing Specialist - Sales at HubSpot.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). So if you haven't already, sign up for an RSS reader like Google Reader , and start taking advantage of some of the following helpful uses of RSS feeds to assist your inbound marketing efforts.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Hubspot

OCTOBER 23, 2014

Social Media. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. . To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) Your Website.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

MARCH 2, 2012

Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Your video's title should contain a keyword phrase for which your business wants to get found (you have done some keyword research , right?). Inbound Links/Embeds.

Youtube 28

Youtube Search Marketing Optimization SEO 28

Hubspot

DECEMBER 27, 2011

You're a dedicated inbound marketer putting already strapped time and resources into creating content for your blog on a regular basis. Include the keyword phrase you're targeting in the blog post, preferably near the beginning of the title. Include social sharing buttons. Include social subscription buttons.

ROI 28

ROI Tagging Keywords Lead Scoring 28

Industrial Marketing Today

MAY 31, 2010

Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.”

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. Our blog provides a wealth of knowledge around inbound marketing as well as SEO. What is a CRM?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

APRIL 9, 2012

Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. Social media is an effective lead generation tool that many marketers overlook -- select a piece of educational content and post a brief message to accompany the link to the content's landing page. Monitor your keyword ranking positions.

Work Management 28

Work Management Landing Pages Lead Scoring Lead Ranking 28

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. You can follow her on Twitter at @googlegirl or read her blog. Easy To Share?If

Tactics 28

Tactics SEO Digg Lead Scoring 28