Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 94

Budget Programs Paid Search Agency Impressions Training 94

Sprout Social

SEPTEMBER 20, 2021

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. Growing an online community through social media is not a sprint, it’s a marathon. Growing an online community through social media is not a sprint, it’s a marathon. A marathon. What is the goal?

Social Media 127

Social Media Media Marketing & Strategy Communities 127

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” These include videos, webinars, podcasts, articles, and social media posts. Readers have high standards for thought leadership content.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

ClearVoice

OCTOBER 12, 2018

Either way, these courses offer some of the best instructors and training in content marketing and are sure to help you become a better writer and marketer, no matter your industry or the campaign you are creating. Courses and training to up your content strategy, marketing and media skills. Columbia Journalism School.

Course 86

Course Training Content Marketing Budget Programs 86

EveryoneSocial

OCTOBER 27, 2022

Specifically, social media imposter syndrome. What is Social Media Imposter Syndrome? When we’re inundated with our colleagues’ and peers’ accomplishments and social media savvy, we can’t help but compare ourselves to them. Even experienced social media marketers can suffer from social media imposter syndrome.

Social Media 60

Social Media Peer-to-peer Media Training 60

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. To shed light on what marketers should try to learn from their media brethren, I’ve broken down some common (and successful!) media strategies across ideation, production, and distribution. Social media has made it harder to break the cycle.

Paid Search Agency 150

Paid Search Agency Companies Media Planning 150

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Marketing Insider Group

MARCH 11, 2024

Love it or hate it, as marketers, we’re all aboard this fast-moving train. It’s time to embrace the chaos and create video content that leaves a lasting impression. Engaging Thumbnails Think of your thumbnail as a visual handshake or a first impression. Encourage viewers to share your videos on social media platforms.

Fulfillment 228

Fulfillment Video Marketing Content CTR 228

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? And it works; when brands use social media to spotlight their personality, 45% of consumers say they feel more connected to them. Looking at clever uses of social media fuels inspiration for your company’s social presence. Wendy’s buzz-worthy sarcasm?

Social Media 91

Social Media Media Brand Identity Branding 91

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Scoop.it

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. What Is Social Media Advocacy? Social media advocacy involves leveraging social media networks to forge and nurture positive relationships. Here’s why.

Social Media 83

Social Media Top of Funnel Media Brand Identity 83

Sprout Social

FEBRUARY 5, 2024

Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities. Collaborate with third-party DEI vendors to conduct unconscious bias training. Often, as creators, we’re the face of the brand.

Social Media 108

Social Media Practices Media Best Practices 108

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. Programmatic ad placements require additional estimations and calculations to create a proper media plan.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Oktopost

SEPTEMBER 8, 2022

When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Writing well. Presenting and communicating flawlessly.

Enterprise Management 134

Enterprise Management Transparency Paid Search Agency Lock-In 134

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Martech

APRIL 13, 2023

It’s AI had been trained on close to one billion frames. The algorithm in turn was trained by using these annotations, Kalehoff explained, yielding over 90% accuracy. The potential for Realeyes to work on the mobile platform intersects with the explosion of social media, and in this realm the app is agnostic.

Marketing AI 104

Marketing AI Lead Ranking Terms and Conditions Lead Scoring 104

Martech

APRIL 15, 2024

A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Impressive! We were impressed and touched. And who knows where OpenAI’s Voice Engine will eventually take us?

Marketing AI 125

Marketing AI Act-On Impressions Validation 125

Biznology

JANUARY 30, 2017

Let me guess: your company has an outstanding social media presence. It may look nice in a pie chart or executive presentation, but for those with a trained eye, it means nothing. Impressions – Be careful with this one. Many times I see a report claiming that a Tweet “reached” 10,000 accounts and generated 25,000 impressions.

Social Media 80

Social Media Media Keywords Impressions 80

KEO Marketing

APRIL 9, 2024

This recognition is a testament to the exceptional results our SEO program has delivered, boosting our leads by an impressive 32% despite the heightened competition in the digital landscape. The Netty Awards, a beacon of excellence in the digital realm, have bestowed their coveted recognition upon KEO Marketing and eSkill Corporation.

Advertising Agencies 62

Advertising Agencies Work Management SEO Optimization 62

Choozle

OCTOBER 7, 2020

To find out more, we sat down with Madden Media to better understand how they adjusted their digital advertising strategies for their clients in the travel and tourism industry. Q: Let’s start with an explanation of your role at Madden Media. How do you continue to reach and comfort your audience through these uncertain times?

Campaigns 96

Campaigns Advertising Agencies Planning Media 96

Contently

MAY 3, 2017

Rather than invest in traditional marketing, Tesla focused on earned media, capitalized on a generational thought leader (Musk), and cultivated an active community of fans around the concept of sustainability. It’s really through social media.” The post Can Tesla Ride Earned Media Forever? The knowledge gap.

Media 143

Media Ad brokers Lead Ranking Marketing Budget 143

The Customer

JANUARY 22, 2024

The massive exhibit halls are zoned into loose categories to group exhibitors from AARP to Zagg, with the major players housed in the Las Vegas Convention Center, up and comers and international and start-up invention booths in one hotel, and media-focused players in another. They have a train, E.B. You can get on a train.”

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Webbiquity

JANUARY 21, 2022

Create a Business Social Media Presence. Social media is now an essential marketing channel, and there are so many different platforms you can use to bolster your business and make a good impression. When creating social media content consider photos, videos, and use the best hashtags you can to push it out to the right people.

Work Management 252

Work Management Planning Marketing Management Paid Search Agency 252

Biznology

JULY 22, 2019

The effect social media has on our mental health has been a hot topic for scientists. Now, when someone says they aren’t on social media, we ask ourselves what’s wrong with them. Unfortunately, social media has changed the way we interact with people. We can’t seem to get off social media. Can you imagine that?

Social Media 128

Social Media Media Correlation Social Networks 128

Top Rank Marketing

OCTOBER 17, 2023

The Council has hosted training sessions, created AI guidelines, and been recognized by industry groups for its leadership in marketing AI. Within global marketing, Jasper is being used to write video scripts, social media copy, paid search copy, blog outlines, and more. A cut in agency fees for their global demand content team.

Marketing AI 135

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 135

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. Their social media networks tend to be in the same ecosystem as the company’s as well. Extending your reach and involving employees in social media efforts can be a huge win for your brand.

Planning 199

Planning Paid Search Agency Work Management Guidelines 199

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Is your B2B marketing budget adequate to withstand the onslaught of content, events, and social media coming from your competition?

Marketing Budget 347

Marketing Budget Marketing Budget Creation Budget Programs Research 347

Martech

OCTOBER 12, 2023

The cost of building, training and operating AI is enormous. Zefr’s brand suitability verification solution for Reels provides advertisers with an intuitive Atrium dashboard, showcasing content-level examples, risk levels and impression data aligned to the GARM Safety and Suitability standards. Get MarTech! In your inbox.

Multivariate analysis 117

Multivariate analysis Forecasting API Paid Search Agency 117

Sprout Social

FEBRUARY 7, 2023

While many advocacy programs are informal side projects, sophisticated brands will find ways to formalize and evolve them through dedicated staff, tools, processes and employee training. Your C-suite pitch: Traditional social media tactics are becoming less reliable. We had similar results at Sprout.

Stats 92

Stats Buy Budget Programs Sales Qualified Leads 92

Sprout Social

NOVEMBER 23, 2022

Tip 6: Onboard and train employees. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. People trust who they know—a friend’s recommendation is the top reason people buy on social media. Tip 1: Optimize your LinkedIn page.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. Think social media management, marketing briefs, email campaigns and, of course, content. I have been testing many of these tools and the capabilities are impressive! And why not?

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Heinz Marketing

MARCH 9, 2021

Using this technology will not only demonstrate that your service is different and state-of-the-art, but will leave a lasting positive impression. For years, social media has been a powerhouse when it comes to profitable sales tools. Transform the familiarity of 2D training into a 3D experience. faster than e-learning.

Tips 137

Tips Cross-Selling Customer Satisfaction Training 137

Marketing Craftmanship

SEPTEMBER 22, 2012

Quote Approvals Lower the Risk of Media Burn. The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. If you’re willing to participate in media interviews without the safety net of quote approval….here

PR 100

PR Media Press Blogger 100

Hubspot

JULY 31, 2015

One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers. Passing along these stats not only demonstrates how you measure success, but also the the transparency of your media company in delivering campaign results.

Training 28

Training Media Lead Ranking Tips 28

Martech

SEPTEMBER 20, 2023

” The concern that AI models, especially those trained on the web, will develop built-in biases is far from new. “I’m quite impressed that OpenAI has good guidelines; instructions on how to be cautious and how to be responsible,” she said. Kushner agreed and expanded the point. She explained why.

Marketing AI 122

Marketing AI Work Management Marketing Management Ethics 122

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. In 2022, OpenAI had $544.5

Marketing AI 68

Marketing AI Paid Content Marketing Management Forecasting 68