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The Battle for Marketing Talent in Professional Services

Hinge Marketing

Firms have recognized the value of sharing their expertise through media partners, whether that means guest articles, quotes in newspapers, or appearances on TV. Our research shows that social media is among the top ways buyers check out potential service providers, outstripping even traditional referrals.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Orbit Media | Co-founder and CMO. . . If you have an awareness goal, you need an awareness metric for it (like reach, impressions, or % of target audience reached). It is calculated with the following formula: . .

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Give Social Media Audiences What They Want—More Video 4.1.3 Financial Force Uses Video on Their Website to Drive Pipeline 5. Use Social Media to Live Stream Events 5.1.3 Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 TBI Uses Video to Educate and Train 6.2.2 Dig Deeper into Messaging 4.2

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Best CRM software for Consultants

TrustRadius Marketing

Most CRMs have some form of customer service functionality like live chat, chatbots, and ticketing across media channels. Companies that focus more on marketing or customer service will also be able to find a CRM that best fits their use case. If you’re not impressed with Accelo, you can find more PSA software here.

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The Strategic Value of Structured Data Implementation on SME Websites

Moz

For an established national retail brand with a thriving social media following, schema optimisations contributed to a 50% increase in organic conversions within a month. Major CMS platforms like Shopify and Wordpress have plugins to assist with generating the markup for these pages which is easy to implement.

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36 of the best SaaS tools to grow your business in 2021

accelerate agency

As we’ll cover in this article, there are SaaS tools for project management, sales, email marketing, media marketing, digital marketing , customer support…and on and on. . Social Media Management Tools. Easily communicate with employees one-to-one in the app, or send a company-wide memo to everyone. . SaaS Sales Tools.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Give Social Media Audiences What They Want—More Video 4.1.3 Financial Force Uses Video on Their Website to Drive Pipeline 5. Use Social Media to Live Stream Events 5.1.3 Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 TBI Uses Video to Educate and Train 6.2.2 Dig Deeper into Messaging 4.2