Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! Search Engine Optimization (SEO). For B2B businesses, SEO is still one of the greatest lead generating strategies. HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. However, don’t compromise quality for SEO.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

SmartBug Media

JUNE 22, 2021

Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Align your SEO strategy with audience research. Prioritize quality over quantity with SEO content.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. What Is SEO? Why Should You Invest Into SEO? What Is SEO? Table of Contents.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. A few more trends. How to engage prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

SmartBug Media

SEPTEMBER 12, 2023

Using AI for SEO is exciting, but make sure you’re managing your expectations and know what you’re doing up front. AI for SEO 101 What is AI for SEO, anyway? AI for SEO refers to the art and science of using artificial intelligence tools to boost a website's search engine results page ranking. Let’s cover some basics.

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

Only B2B

NOVEMBER 9, 2020

Many businesses tend to fail if they do not understand and adopt the latest trends in the market. In the B2B market, the (quality) lead generation is the kingpin, if you want to stand distinctively you must know the latest trends to generate B2B quality leads. SEO and Content. B2B marketing is transforming very astutely.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117

Hubspot

APRIL 6, 2023

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. In a similar study by HubSpot. Analytics tools: From tools to monitor traffic to SEO analytics tools, these insights can help inform your business decisions. This trend is not just for B2C brands — it also applies to B2B ecommerce.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

SmartBug Media

SEPTEMBER 23, 2020

Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). The reason why SEO is particularly “daunting” is because Search Engine Optimization is always changing. The End of Technical SEO: How Google’s AI Forces SEO Strategies to Be More Human.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

KoMarketing Associates

OCTOBER 12, 2022

About 12% cited SEO in terms of the channel that has provided the best ROI this year, and 10% credited email marketing. HubSpot conducted its “State of Inbound Marketing Trends” report, and data suggested that social media (44%) has become the top marketing channel this year, followed by website/blog (36%).

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Hubspot

OCTOBER 26, 2020

Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. While SEO was never my sole focus, I had to learn how to measure the success of my efforts. Below, let's look at SEO KPIs you should measure to track success.

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. Assistance with marketing activities: Blog, SEO tools, Google Smart Shopping, Facebook Ads, discounts, and more. Why choose Shopify and HubSpot integration?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

Hubspot

AUGUST 3, 2023

AI adoption has plateaued Google Trends data shows a rapid increase in searches for terms related to AI , but even search plateaued in June 2023. Educate Your Prospects ChatSpot is a new addition to the HubSpot CRM, available on free plans and up. Plus, the page shows how HubSpot is better with the ChatSpot integration.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Marketri

APRIL 4, 2024

Our company recently purchased HubSpot, but we’re not using it much. They recommended HubSpot, and the company finally pulled the trigger on that purchase, knowing that they should have it but unsure exactly what to do with it. She can write content, manage HubSpot, and create graphics.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Webbiquity

MARCH 9, 2021

Great web design requires combining traditional marketing wisdom with the latest technology and design trends. Here’s how to mesh established marketing concepts with current tech and design trends to create a great business website. Crucially, the infographic starts with “your target audience.”

Design 284

Design Marketing Websites Industry CMS Mobile Marketing 284

Conductor

MARCH 8, 2022

The SEO industry is rapidly changing. While SEO has long been male-dominated , many of the leading voices driving innovation and inspiring others within the industry are women. Who are the top women in SEO? 10 Women driving innovation in SEO. Aleyda Solís | International SEO Consultant & Founder at Orainti.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Litmus

FEBRUARY 19, 2020

But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Our friends at HubSpot have you covered. Understand what’s trending in digital marketing ?. We round-up the trends you can’t ignore. HubSpot’s report is a great place to start.

Marketing Report 70

Marketing Report Trends Email Marketing Marketing Budget 70

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before.

Hubspot 74

Hubspot Traffic SERP Template 74

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! Frequency: Weekly Why read: Greg Swan is really into tech and brings us with him as he looks at the latest trends and how they will affect marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Stevens & Tate

AUGUST 9, 2022

Social listening is all about looking into your industry’s trends, comments, and content in order to gain insights into your brand experience. Keeping up with the constant change in social trends can be difficult. Thankfully, there are many different tools and programs that can help brands keep up with trends.

Tools 122

Tools Branding Brand Identity Hubspot 122

Hubspot

FEBRUARY 7, 2020

That's how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. Below, let's review the differences between a subdomain and subdirectory and how they affect SEO. In fact, that's what HubSpot does. For instance, that's what HubSpot does.

SEO 94

SEO Merchandising Domain Lead Scoring 94

Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. To start, you can identify topic trends and create more great content around the topics that interest your audience most. Improve SEO best practices. Match on-site search queries with your SEO keywords.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Other goals for your content audit may include: Improve SEO performance. Update – Needs update due to outdated content, poor SEO, or another reason. This is critical.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

JULY 10, 2023

The best CRM products include HubSpot, Salesforce, and Zoho. Use these to determine your market position and track trends. Try Semrush, Open SEO Stats, SpyFu, or BuzzSumo to uncover how your competitors are doing. The information is critical to building buyer personas that don’t suck. Image Source 2.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. At this year’s INBOUND conference , HubSpot CEO Yamini Rangan said the smartest go-to-market professionals will use GenAI with one goal in mind: “To drive customer connection.” “We

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. According to HubSpot , adding video to a landing page or email boosts conversions by 80% and up to 300% respectively. Sticking with the video trend, Instagram TV (IGTV) and Instagram Stories are expected to ride the wave for the next couple of years.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Webbiquity

JANUARY 9, 2014

For establishments that rely on local customers, or even global enterprises with prospective customers in their geographic area, local SEO is a vital component of online marketing efforts. Which local directories are best at driving referral traffic (and helping with SEO)? What emerging trends will impact local search?

SEO 100

SEO Hubspot Domain Optimization 100

Hubspot

MAY 7, 2019

At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. According to Blissfully’s 2019 SaaS trends report , the average business of 100-250 employees typically has 99 SaaS subscriptions. HubSpot's Integrations Ecosystem Is Growing. The way we use software is changing.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Scoring 76

Pearl Digital Marketing

JULY 7, 2019

I’m sure you’ve seen headlines like this before… Facebook ads are dead… Google ads are dead… SEO is dead… It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question… Is local SEO dead? Is Local SEO Dead?

SEO 70

SEO Clickthrough Ideal Customer Profiles Statistics 70

SmarkLabs

OCTOBER 28, 2019

It can be challenging to keep up with all of the new strategies, trends, and Google algorithm workarounds. Let me introduce you to HubSpot Academy. HubSpot Academy consists of narrated videos, how-to tutorials, and hands-on activities. In 2018, HubSpot Academy awarded 140,000 certifications. What to expect.

Hubspot 56

Hubspot Burn Rate Inbound Marketing Course 56

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 108

Enterprise Management Hubspot Terms and Conditions Sample 108

The Lead Agency

JUNE 23, 2019

In order to do this, you need a killer B2B SEO strategy in place. The difficulty with this, however, is that SEO is always changing. As these algorithms change, certain SEO approaches become obsolete, while others become more powerful. This will have a huge impact on the way SEO is carried out going forward.

SEO 48

SEO Paid Search Agency Trends SERP 48

Stevens & Tate

AUGUST 26, 2022

Social listening is all about looking into your industry’s trends, comments, and content in order to gain insights into your brand experience. Keeping up with the constant change in social trends can be difficult. Thankfully, there are many different tools and programs that can help brands keep up with trends.

Tools 100

Tools Branding Brand Identity Hubspot 100