Marketing Insider Group

NOVEMBER 9, 2020

When you begin a strategic keyword search, you’re really learning about your audience and what and how they search. The data from this includes: Volume: How often users input that keyword when searching. We also use tactics like looking at Google autocompletes for the phrase and related searches. Content Ideas.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Televerde

DECEMBER 1, 2020

They open Google and search the internet for solutions. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” You can also pinpoint general search intent by conducting branded keyword research for your own organization.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Hubspot

FEBRUARY 7, 2020

That's how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. Since Google is a search engine, it wouldn't make sense to have its support as a subdirectory. In fact, that's what HubSpot does. For instance, that's what HubSpot does.

SEO 94

SEO Merchandising Domain Lead Scoring 94

Hubspot

APRIL 12, 2021

Our new style is putting big stock in the authenticity and personality of its presenters," said Jamal Meneide , associate video producer/editor and on-screen talent for HubSpot's YouTube Channel. Similar to other short-form platforms , videos on Shorts are formatted vertically to be viewed on a phone. billion daily views.

Youtube 96

Youtube Trends Tips Keywords 96

Moz

DECEMBER 9, 2019

This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities. Sufficiently large penetration in readership amongst existing authorities in your niche/vertical.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. Vertical Search.

SERP 74

SERP Google Verticals Keywords 74

ClickZ

AUGUST 27, 2020

Launched in 2015 by Chris Gerber, Sebastian Hass, and an experienced team of developers and entrepreneurs, Talon.One is on a mission to be the leading Promotion Engine for businesses across the globe. Talon.One’s uniqueness is its ability to serve clients across multiples industries and verticals. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

MKT1

OCTOBER 24, 2023

Here's the high-level strategy for each: Expand the pie (or test new pies) Go after new markets or segments (verticals, geos, etc.). try paid search and a tailored landing page or try outbound driving to a webinar with speakers from the same segment). Each lever lends itself to a specific strategy. I wrote about this recently.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Golden Spiral

DECEMBER 21, 2018

Selecting and using keywords throughout your content and webpages so that you can be found in search. You can convert new leads and improve your search results just by practicing and improving on the fundamentals. Engineers, first responders, and other experts couldn’t figure out how to get the truck unstuck.

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Digilant

APRIL 1, 2020

YouTube is a medium where online users are familiarizing themselves with new brands, researching product quality before initiating a purchase and enjoying entertainment from various verticals. YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. Why YouTube?

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

YouTube is a medium where online users are familiarizing themselves with new brands, researching product quality before initiating a purchase and enjoying entertainment from various verticals. YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. Why YouTube?

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Moz

SEPTEMBER 27, 2020

Apart from search engines themselves, users really care about fresh content — no one wants to read an “SEO guide to improve underperforming content” that was created in 2015! Google Search Console. If something happens to your page that makes it fall out of Google’s index. Your page is victim of duplication or cannibalization.

SERP 74

SERP Optimization Content Keywords 74

MKT1

JANUARY 11, 2024

So stop spending your time doing millions of Google searches, wrestling with complex formulas, and doing expensive studies, etc. AI products to improve marketing ops and processes Marketing is most impactful when it’s a multidisciplinary team ( across fuel and engine ), drives full-funnel growth, and owns all one-to-many communication.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Hubspot

FEBRUARY 18, 2020

Google, the most popular search engine in the world, had a very different early name. The search engine's first name was BackRub, referring to the way the search engine analyzed backlinks. However, you can push your industry's boundaries and select a tone that might stand out in your vertical.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Hubspot

JUNE 22, 2018

The next day, Instagram -- which is owned by Facebook -- revealed IGTV : "a new app for watching long-form, vertical video from your favorite Instagram creators.". Among its boasting points, YouTube ranks as a major search engine in its own right. Consider this: YouTube boasts 1.8 New Vulnerabilities. presidential election.

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Hubspot

JULY 24, 2018

The search engine’s very first logo actually predates the name “Google.” Those Os ended up becoming the basis for the Os at the bottom of every search engine results page. Ultimately, Kedar wanted to show Google’s potential to become more than just a search engine (hence the removal of the magnifying glass).

Google 78

Google Burn Rate Verticals Design 78

nDash

DECEMBER 14, 2020

“Experienced copywriter with five years of industry experience creating blogs, whitepapers, web content, sales materials, email campaigns, and social media for clients in multiple industry verticals — including infosec, telecom, software development, marketing, manufacturing, and more.”. Area of expertise: Information security .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Hubspot

JANUARY 15, 2020

In the past X years, I’ve helped Y [vertical/sector] businesses [accomplish X results] by [short description of product features]. Over the past X years, I’ve helped clients from Y [vertical/sector] businesses develop and implement processes that [accomplished X results] and saved [X amount of money] from their bottom line.

Template 82

Template Linkedin Ideal Customer Profiles Effectiveness 82

Hubspot

MAY 9, 2016

Rand's an unsaveable addict of all things content, search, and social. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. Larry Kim , Founder & CTO, Wordstream.

Work Management 28

Work Management Conversion Google Marketing Management 28

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

APRIL 22, 2019

If you're creating ads on Pinterest, there is a large potential reach for each of your ads -- and, best of all, users are also actively searching the site for products like yours to buy. Your aspect ratio must be 2:3 and should be vertically oriented. Keywords show your ad to someone who is searching for that kind of content.

Paid Content 101

Paid Content Promotion Advertisements Advertising 101

Outbrain

JULY 3, 2019

As online design became more sophisticated, banner ads have adapted and now include a wide range of shapes and sizes, from small square (button) to large vertical ad (skyscraper). Search Advertising. Search advertising is a very popular channel, largely due to the sheer volume of traffic seen by SERPs. Content Recommendations.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

JANUARY 20, 2020

Undoubtedly, search has changed in recent years. Consider, for instance, what happens when I search for the term "Skiing": I'm immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. Continue Growing Both Vertically and Horizontally.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

JUNE 11, 2020

As the world's second-largest search engine , YouTube's more than 2 billion-person user base is incredibly broad. This means that almost anyone will log on to YouTube and search its content for a number of different reasons. These videos are often filmed vertically, but have similar features as YouTube Live.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

SEPTEMBER 9, 2010

Searching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second. When Google isn’t getting the job done, give one of these other search engines a chance.

Google 28

Google Verticals Youtube Search Engine Marketing 28

Hubspot

MAY 18, 2016

In addition to keeping the 5 content pillars in mind, here are some specific tactics you can use to determine a good topic: Use a tool like SEMRush to identify what users are searching for. Write good long-form articles (at least 1500 words) addressing users' search terms. Get tips on how to get the formula right here.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

NuSpark Consulting

OCTOBER 28, 2011

Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. Give me some reasons how a blog on my site can contribute to lead generation and business growth”.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

MAY 14, 2018

QR codes are often square-shaped, displaying their data vertically or horizontally. Create QR Code by Google App Engine. This article from Search Engine Journal has some more examples of good times to use QR codes, as well. Here are three important differences: QR Codes Are Shaped Differently. QR Codes Hold More Data.

Mobile Advertising 101

Mobile Advertising Mobile Marketing User-Generated Content Display 101

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Keyword difficulty (and CPC) has skyrocketed in most verticals. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. Branded search problems — “Sales Hacker Webinar”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Why Optimize for Local Search?

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

MAY 12, 2010

Think Like a Vertically Integrated Publisher. -- You are not a business blogger , you are a vertically integrated online publisher. It is likely that if you have spent some time optimizing your website, you rank well in search engines for your company name and related terms. B2B Blogging Best Practices 1.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MARCH 15, 2012

“Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. It all depends on the industry or vertical. Why Is Bidding on Long-Tail Keywords a Good Idea?

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Hubspot

DECEMBER 13, 2011

To explain the concept, Google AdWords Express uses the example of a flower business in Dallas, citing that if a user were to perform a search for “flowers in Dallas” or simply “flowers,” and that person happened to be located in Dallas, your ad would be displayed. Finally, you know that budget you always worry about?

Adwords 28

Adwords Google Budget Programs Paid Search Agency 28

Hubspot

AUGUST 19, 2014

Atomic Reach is a scoring engine that analyzes content based on the quality and relevance in relation to your audience. BuzzSumo has a free plan that allows you to perform up to 10 free searches a day and two free content alerts. Content Analysis Tools. Atomic Reach. The “Pro Plan” starts at $99 per month for three users.

Budget Programs 28

Budget Programs Tools Peer-to-peer Outreach 28

ATAK Interactive

OCTOBER 24, 2018

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot is fanatical about using an educational approach to helping businesses grow.

Advertising Agencies 60

Advertising Agencies Hubspot Paid Search Agency Inbound Marketing 60