Hubspot

APRIL 10, 2019

It also helps social media platforms synthesize your social media posts into snippets that preview the content using Open Graph Protocol (which we touch on later). type" : "Organization", "name" : "HubSpot". Two common social media features that use Open Graph Protocol are Pinterest Rich Pins and Twitter cards.

Organization 78

Organization Marketing Websites Optimization SERP 78

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

FEBRUARY 7, 2017

Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. While there are many ways to do that, at HubSpot, we often use the PIE method - “Priority, Importance, Ease.”.

Process 28

Process Ad Building Wiki Landing Pages 28

Hubspot

JULY 19, 2018

Read every other marketing team’s wiki page to learn about other marketing initiatives and how our entire department works together to grow our business. Personal Goals: Meet with my colleagues on other teams to learn about their marketing initiatives and develop relationships outside of my team.

Planning 101

Planning Template Examples High Quality Lead 101

Hubspot

APRIL 23, 2012

If you've read our articles on the benefits of sales and marketing alignment , you likely understand the importance of a marketing strategy that leverages cross-departmental collaboration and integration. 1) For Better Social Media Support. Something is off there; don't you agree? Probably not.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

Hubspot

AUGUST 12, 2013

Amid all of these tweets are a flurry of opportunities missed by the average marketer. Odds are you recognize the potential that each of these social interactions have to advance your business and solve customer problems. She downloaded it and instantly moved from a casual social media follower to a lead. Take a breath.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Hubspot

MAY 5, 2010

What does this mean for you as a marketer or a business owner? Here are five places to start: (1) Have a company wiki where you put ALL your information. With the exception of salary information, put all your internal company information and conversation on an internal website (a wiki), where all employees can access it.

Wiki 28

Wiki Business Transparency Social Media 28

Hubspot

SEPTEMBER 13, 2012

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers! But boy, has that changed.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

SEPTEMBER 8, 2011

Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Aaron is the head of location based marketing at WCG in Austin. In this episode, we chat about: The evolution of location based marketing. The Evolution of Location Based Marketing. "At

Rules 28

Rules Campaigns Work Management Marketing Management 28

Hubspot

APRIL 14, 2016

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. A strong marketer is equipped with the content ammo they need to excel. and integrate that with relevant content from external sources (web, blogs, social, etc.)

Curation 28

Curation Enterprise Management Wiki Content 28

Sprout Social

APRIL 28, 2022

Company Intranet or wiki tools. These tools might include: Marketing tools (think: social, CRM, email). For example, consider how marketing messaging and creatives for campaigns require multiple steps, stakeholders and approvals. Bambu empowers your teammates internally to earn maximum on external marketing messages.

Budget Programs 92

Budget Programs Enterprise Management Tools Work Management 92

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

AUGUST 15, 2014

Chances are, they have a lot of connections on social media and have connected to attendees through the conference hashtag ahead of time. You’ll find this person all over social media before you even arrive at the conference. This could be for co-marketing , co-branding, sponsorships, speaking opportunities.

Conference 28

Conference Wiki Blogger Network Marketing 28

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Increasing the number of certifications held by each student (HubSpot Academy).

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Parse.ly

SEPTEMBER 24, 2021

Shareability (Is the content relevant to today’s social media?). Push evergreen content on your social media and through email during content gaps in your calendar. Creating a social media strategy centered on evergreen content that spans all of your social media platforms. Source : Hubspot.

Wiki 52

Wiki Content Tagging Lead Scoring 52

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Marketing Insider Group

SEPTEMBER 14, 2021

The Content Marketing Gurus. Content Marketing Institute – CMI is a treasure trove for content marketing related data and statistics. Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business).

Case Studies 350

Case Studies Content Case Study Statistics 350

Hubspot

NOVEMBER 19, 2018

These barriers typically exist through email, social media, text, or phone communication (anything that isn’t face-to-face) or when hearing or speaking handicaps are present. social media posts, and print advertising. Physical Communication Barriers. Visual Communication. Communication in the Workplace. Over to You.

Barriers 97

Barriers Opinions Ad Exchange Advertising Agencies 97

Webbiquity

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. 4 Ways to Grow a Twitter Following That Matters by Social Media Examiner.

Paid Content 100

Paid Content Twitter Tactics Tools 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. The survey generated over 270 responses from B2B marketers - and the results are in!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

AUGUST 5, 2016

At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product. The product marketer's job is to understand the market.

Planning 28

Planning Product Tips Buyer Personas 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Every week?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

MAY 27, 2016

As marketers, it's pivotal that we measure our work. In fact, dynamic marketing dashboards take a lot of planning and forethought. 26 Questions to Ask Before Creating Your Next Marketing Dashboard. Your Social Media team? In marketing, we construct our content with our buyer personas in mind. A whiteboard?

Lead Ranking 45

Lead Ranking Marketing Qualified Leads Wiki Advertising Benchmark 45

Hubspot

AUGUST 28, 2018

Importing Microsoft Visio files into the software is seamless, and when you’ve finished your project, you can embed private diagrams on your wiki pages and export them into Adobe Illustrator or Inkscape for further modification. Some of Creately’s most useful features are its importing and sharing capabilities. G2Crowd Rating : 4.5/5.0

Enterprise Management 99

Enterprise Management Work Management Marketing Management Software 99

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. But there''s another part of the inbound marketing methodology where blogging also fits -- and doesn''t get enough credit. That''s right! 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

SEPTEMBER 13, 2012

We've published a brand new Internet Marketing Written Style Guide , meant for helping the modern-day marketer and online content creator figure out just how to write for the web. A/B test : Also called split testing; at HubSpot, we use A/B testing and write it with the slash. inbound marketing: Lowercase. Plural: apps.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

JANUARY 30, 2013

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Think about it. Or perhaps it's a combination of the above.

Work Management 28

Work Management Marketing Management Blogger Guidelines 28

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%). Inability to measure content marketing effectiveness (42%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Hubspot

SEPTEMBER 21, 2012

But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. 17 Sources of Quick Marketing Content That Are Right Under Your Nose.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

FEBRUARY 6, 2017

Built to integrate with existing platforms -- usually those used for messaging -- many of them now automate tasks for which marketers have long lamented the time-consuming nature. We developed a directory of those that have been proven to be some of the most helpful to marketers. Bots are becoming increasingly popular in this realm.

Marketing AI 28

Marketing AI Product Work Management Marketing Management 28