Act-On

APRIL 26, 2024

Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty. We care a lot about the quality and close rate of our different channels,” says Wendy. We don’t spam. We take pains to make sure our database is clean.

Lead Ranking 130

Lead Ranking Marketing Automation Services Top of Funnel Paid Search Agency 130

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? What’s yours?

Social Media 138

Social Media ROI Media Cross-Selling 138

Martech

APRIL 17, 2024

So here we are, nearly seven years later and we haven’t moved far on complexity. Yes, we have made incremental gains, and yes, some dramatic leaps in innovation. That’s what we should be doing (see the second point above). But now, we need a lightning bolt to propel us down the innovation path.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Martech

APRIL 15, 2024

Do you think customers will talk about how they were “wowed” by their AI experience? Do you think customers will talk about how they were “wowed” by their AI experience? So, how do you create a customer experience worthy of conversation? The next day, at breakfast, we met Lincoln.

Marketing AI 131

Marketing AI Act-On Impressions Validation 131

Convince & Convert

APRIL 25, 2024

Considering how skittish some marketers have been over the years on the subject of gated content, this is some real compelling data. Do you have a problem with gated content? Do you assume your visitors don't like them? When we consider the next topic, I’d argue it’s crucial. So what did we learn from this?

B2B 105

B2B Case Study Case Studies Content 105

Martech

APRIL 11, 2024

But in our zeal to harness technology, operations and automation, we fail to accomplish marketing. Higher-ups want us to do more with less (efficiency). We are really good at solving their urgent problems in this sphere. Creating a preference for our brand, even as we strive to be the best. So, what should we do?

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Martech

APRIL 15, 2024

When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. They had an office here in South Florida so I had the opportunity to come and work in digital marketing, so that’s how I got started. While we were in Brazil, I worked for 3M. Europe and Asia.

Work Management 107

Work Management eCommerce Budget Programs Marketing Management 107

Martech

APRIL 17, 2024

Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. We talked to Sharon Mostyn, CEO of Mostyn Marketing Group, to find out the current state of all things GA4-related. So the last 30 days doesn’t do it for me. Great, but that doesn’t match how reporting works.

Marketing Analytics Tools 115

Marketing Analytics Tools Analytics Google Pricing 115

Martech

APRIL 16, 2024

Are we delivering content in seconds? Open the report What you’ll learn What is real-time marketing and how does it use real-time data? What do marketers mean when they say “real-time”? What can you do with a CDP using real-time data? What is real-time marketing and how does it use real-time data? Milliseconds?

Enterprise Management 116

Enterprise Management Paid Search Agency Planning Marketing Management 116

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. By gathering and analyzing these valuable customer insights, we can gain a deeper understanding of our customers’ needs, preferences, and pain points.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Martech

FEBRUARY 20, 2024

It’s not much, but it’s enough to make me not want to do it again. One takeaway is that we are all human and fallible. In email, a mistake can seem like the end of the world because so many people can see where we messed up. We’re trying to get one campaign out the door while planning for the next.

Email Marketing 127

Email Marketing Planning Work Management Paid Search Agency 127

Martech

MARCH 6, 2024

We talked to him about marketing’s AI skills shortage and what can be done. You know how to think about data and ask the questions that make the best use of the AI. How can they learn those sorts of skills? A: So, I’ll give an answer based on an example case that we were working on recently.

Marketing AI 110

Marketing AI Validation Training Template 110

Martech

APRIL 18, 2024

We were fortunate to feature industry leaders, climate experts, and storytellers who generously shared their experiences and recommendations for building a greener media ecosystem.” Why we care. As Martin Brian from IPG has aptly put it, we need to demonstrate that ‘purpose and profits’ are indeed compatible.” Green adtech tool.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Work Management Marketing Management 112

Martech

FEBRUARY 8, 2024

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. “We just signed up for this Eloqua thing. It was the early aughts. Lead scoring.

Marketing AI 128

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 128

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. In my company, we spent 2023 looking for AI tools we could use to help us in our business. We didn’t give up.

Marketing AI 136

Marketing AI Email Marketing Planning Work Management 136

Litmus

APRIL 18, 2024

While we have our own favorite tools here at Litmus (we love you, Slack!), we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribers. To find out, we asked 938 email friends in our annual State of Email survey—thank you if you responded, you rock!—and

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

MARCH 14, 2024

As readers, we scrutinize every post more closely to see if the publisher actually included their own perspective or if they’re just churning out AI-generated junk. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?

Marketing AI 125

Marketing AI Work Management Marketing Management B2B Thought Leadership 125

Martech

FEBRUARY 28, 2024

He knew from a very young age that running a business was what he wanted to do. Q: How far back does the business thing go? And so I always knew I was going to do something in business. So the worst time to do it, but that’s when the opportunity was there, right? How you’re going to get your insurance, right?

Marketing AI 107

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 107

Martech

MARCH 13, 2024

Q: What do you see happening right now with business and AI? We were working in AI way before this ChatGPT phenomenon, but it has accelerated everything. We were working in AI way before this ChatGPT phenomenon, but it has accelerated everything. How do I train them? So that’s what we are in.

Marketing AI 97

Marketing AI CPO Verticals Terms and Conditions 97

Martech

DECEMBER 18, 2023

Why are we doing this data program? Dig deeper: Theresa Kushner: Spotlight on the expert So, how do you know you’re being successful? Measuring how successful you can be with breaking down silos and integrating data is just as important as measuring the success of your marketing campaign. We’re all human.

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Martech

FEBRUARY 7, 2024

Q: How did you get into marketing? We did a lot of website builds in the enterprise space and things like that, but we also saw the rise of social media as a marketing tool, programmatic advertising and personalization. For those times, we did some interesting things. We started an online record label to sell our stuff.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 113

Walker Sands

MARCH 13, 2024

In early 2023, we announced that Walker Sands had acquired KoMarketing in an effort to expand our growing demand generation capabilities. How are things going so far? For example, learning how various roles and team members can complement one another is something newer that requires shifting perspectives and adaptation.

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. We don’t get much helpful info from them and readers generally ignore them. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.

Ideal Customer Profiles 130

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 130

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game. It wasn’t anything new.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. But is safety really what we need right now? Is 2024 about doing more of the same?

Efficiency 134

Efficiency Ideal Customer Profiles B2B Marketing Planning 134

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing.

Enterprise Management 122

Enterprise Management Work Management Marketing Management SMB 122

Outgrow

APRIL 24, 2024

We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Enno and here’s what we discussed about – 1. And for this month we are going to interview Enno De Boer, Head of Global Operations Technology at McKinsey & Company Inc.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Martech

MARCH 28, 2024

To some extent, we all are. Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Improved efficiency How many of the things that you do daily can be done faster with a little help from AI?

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 112

Paid Search Agency Features Personalization Ads 112