Vidyard

OCTOBER 31, 2019

Vidyard has a long history of creating a Halloween video every year. Many of our past videos have been rooted in comedy and parody. That’s why this year we decided to make a truly bone-chilling Halloween video. And we were able to do it on almost no budget. (The only thing we bought was a used desk lamp for $3.99.)

Budget Programs 65

Budget Programs Video Marketing Cross-Selling Work Management 65

Sharpspring

JANUARY 26, 2021

using some kind of ad blocking technology, today’s customers are becoming more and more ad averse and are actively blocking marketing that they deem unhelpful or annoying. So, exactly what is inbound marketing and how can you start implementing it in 2021? Crafting Case Studies. With about 27% of people in the U.S.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report. Get the Report. Contents 1.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

OCTOBER 31, 2019

Vidyard has a long history of creating a Halloween video every year. Many of our past videos have been rooted in comedy and parody. That’s why this year we decided to make a truly bone-chilling Halloween video. The only thing we bought was a used desk lamp for $3.99.). Our Horror Homage Halloween Video Concept.

Budget Programs 50

Budget Programs Video Marketing Cross-Selling Work Management 50

Launch Marketing

APRIL 24, 2020

In Benefits of a Digital Connection During a Global Pandemic , we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services like Zoom to support previously in-person interactions. Use graphs and charts that are simple, clutter-free, and intuitive to add context and meaning.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Get the insights you need to craft a video strategy that works.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Common Types of Hybrid Events. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Hubspot

DECEMBER 13, 2022

Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. Take Blockbuster, for example.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Hubspot

JUNE 2, 2021

That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site. This guide will explain how to level up your website with the perfect hero image, from choosing a graphic inspired by the latest design trends to ensuring your image is the optimal size.

Marketing Budget 99

Marketing Budget Examples Practices Best Practices 99

Vidyard

JULY 27, 2022

Stumped on how to get started? We got in touch with our partners to find out how their sales teams make virtual connections. In this guide, you’ll discover their winning email scripts and templates (with video examples!) that real sellers use to achieve success with virtual selling. Video Creation Trends by Industry 1.2.1

Template 73

Template Video Marketing Work Management FAQ 73

Hubspot

NOVEMBER 25, 2019

But when you're making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? Here, let's explore what ecommerce conversion rates are, why they matter, and how to raise yours. Arts and Crafts : 3.84% - 4.01%. Agriculture : 0.62% - 1.41%.

Conversion Rate 90

Conversion Rate eCommerce Conversion Advertising Benchmark 90

MKT1

FEBRUARY 12, 2024

It's hard to know exactly how marketing is impacting revenue–and no one will agree on attribution ever. The MKT1 Method is a great primer for how to communicate about marketing in a high-level, first principles way with other teams. Find the newsletter, video, and slides here. Back to the post… 1.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Metadata

DECEMBER 20, 2022

We know that’s easier said than done, so we put together our B2B Paid Social Benchmark Report to dive into the best CTAs for different campaign objectives, optimal copy length, whether you should use image or video ads, and much more. Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

seo.co

MAY 10, 2021

There are multiple factors that determine how search engines perceive the quality of content. People don’t agree on exactly how long articles should be, but there’s no debate about the fact that long content in the 1,500+ word range tends to rank higher than short content. Just make sure you don’t overdo any of the phrases you use.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Moz

DECEMBER 7, 2018

Video Transcription. I want to use an example scenario of a conversation that tends to go on between SEOs and Google. Just kind of an explanation of what is comprehensive, what does Google mean when they say that, and how that differs depending on the query. This is the query I used as an example. SEOs go, "Well, wait.

Content 55

Content Keywords High Quality Lead SEO 55

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. Do you want to grow your business rapidly?

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

JUNE 18, 2015

Crafting a website that generates lots of attendees for an event takes imagination and some good old-fashioned common sense. Leave no doubt as to where and how people can sign-up. Pinch and zoom is gone. 10) Videos. 1) Showcase the Event Name. (The The room assignments can come later.). 6) REGISTER NOW Buttons.

Marketing Websites 28

Marketing Websites Mobile Advertising Ad Building Conference 28

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. More than 80% of traffic online is video traffic. After reading this post, you’ll be inspired by successful video content marketing examples. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

ClearVoice

MAY 26, 2020

Brands that demonstrate how they are uniquely positioned to meet buyer needs are the ones that will be noticed while their competitors are overlooked. That starts by understanding the definition of a value proposition statement, the necessary elements, and how other experts and brands are executing value propositions in a meaningful way.

Examples 107

Examples Class Differentiation Trust Marketing 107

Optinmonster

APRIL 12, 2024

Are you using SEO effectively to boost your business? Learn the key strategies to increase your website’s traffic and sales.lp improve how your web pages appear in search results, so you can get more traffic, leads, and sales. SEO Glossary: Terminology You Need to Know How Does SEO Work? What Is SEO?

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

Vidyard

NOVEMBER 26, 2019

Napoleon pulled in $46 million on a $400,000 budget, Blair Witch made $248 million on a $60,000 budget, and the all-time winner Paranormal Activity —made by a married couple using actual home security cameras and consumer grade camcorders—resulted in a supernatural profit margin of 1,300,000%, earning an eye-popping $193 million on a $16,000 budget.

Budget Programs 93

Budget Programs Video Marketing Tips Verticals 93

Sword and the Script | B2B

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Applied to our craft, authenticity needs to be at the core of a successful marketing and PR playbook for 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Why (and how) should startups approach GTM plans differently? How to create a go-to-market strategy for startups in 8 steps 1. Use your findings to uncover factors that may impact your organisation’s ability to deliver value.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Oktopost

SEPTEMBER 11, 2023

So how do you understand whether or not you’re reaching these goals? Although UTMs are a common solution, they miss vital pieces of the puzzle that will help you tie social media directly to revenue and position you as an invaluable member of your organization. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e.

Social Media 138

Social Media Media Click Rate Business 138

Single Grain

OCTOBER 19, 2022

This post will discuss what makes the best product page design, delve into why each strategy works, and explain how to implement each strategy yourself. Since there’s a lot of useful information below the fold, a sticky CTA button is always visible. Dive Deeper: How to Create Better-Converting In-Content Calls to Action (CTAs).

Design 59

Design Product Conversion Marketing & Strategy 59

Optinmonster

APRIL 19, 2024

How can you avoid these problems? Use Mobile-First Design Whenever you design your landing page, design it with mobile users in mind. It’s when you build a webpage based on how it will look on mobile screens and then make sure it also works on desktop. I recommend using a mobile-first design approach.

Landing Pages 78

Landing Pages Practices Examples Best Practices 78

SpotMe Blog

DECEMBER 20, 2021

Even though webinars have been around for a while, virtual and hybrid events are now more common, and easier than ever to host. With the industry at an all-time high, some common webinar best practices are emerging that make it possible to predict success. Efficiently and Affordably Use Webinars as a Sales and Marketing Tool.

Webinar Metrics 52

Webinar Metrics Practices Work Management Marketing Management 52

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Why (and how) should startups approach GTM plans differently? How to create a go-to-market strategy for startups in 8 steps. Use your findings to uncover factors that may impact your organisation’s ability to deliver value.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Vidyard

NOVEMBER 26, 2019

Napoleon pulled in $46 million on a $400,000 budget, Blair Witch made $248 million on a $60,000 budget, and the all-time winner Paranormal Activity —made by a married couple using actual home security cameras and consumer grade camcorders—resulted in a supernatural profit margin of 1,300,000%, earning an eye-popping $193 million on a $16,000 budget.

Budget Programs 65

Budget Programs Video Marketing Tips Verticals 65

Heinz Marketing

AUGUST 16, 2021

This week’s show is called “ How to Orchestrate a Hybrid Experience for Your Customers and Prospects ” and our guest is Marne Reed , Chief Evangelist, Brand Experiences at PFL.com. Some of which are now on video, but all of which are available on demand and audio format at salespipelineradio.com. How do you do that?

Top of Funnel 109

Top of Funnel Work Management Enterprise Management B2B Sales 109

CoSchedule

JANUARY 12, 2023

Design: Great newsletters are a blend of crisp design and fine writing— use both. To start off, you can marry your newsletter goals with your business objectives and determine which basic email marketing metrics you’ll use as your Key Performance Indicators (KPIs). What exactly do you want to convey, and how should you say it?

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84

Sprout Social

APRIL 28, 2022

Corporate communications refer to how stakeholders in business interact with colleagues (internal) and customers (external). And so corporate communications tools represent the software and apps that stakeholders use to manage the interactions above. Video conferencing tools. Team chat tools. Company Intranet or wiki tools.

Budget Programs 92

Budget Programs Enterprise Management Tools Work Management 92

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Unbounce

JULY 12, 2023

Being a marketing agency used to be pretty dramatic. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? How would he adapt? Coming up with an incredible, can’t-miss pitch for Heinz.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Magisto

APRIL 7, 2020

The family is stuck at home for who-knows-how-long-now, and you’re starting to run out of ideas. Naturally, Your no-screens no-snacks ideology is not as strict as it used to be. Make good use of leftovers. Useful resources: Cooking at Home in the Time of Coronavirus (Bon Apetit). Useful resources: Khan Academy Kids.

Resources 86

Resources Activities Youtube Rules 86

Oktopost

SEPTEMBER 11, 2023

So how do you understand whether or not you’re reaching these goals? Although UTMs are a common solution, they miss vital pieces of the puzzle that will help you tie social media directly to revenue and position you as an invaluable member of your organization. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e.

Social Media 62

Social Media Media Click Rate Business 62