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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies. Guest post by Eduard Klein.

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What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic.

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Have you thought about using AI for small business marketing to make your life a little easier? Want to know how it’s done? The key to success is understanding how it can help and how it can hurt your business. You’re not alone. Here’s the scoop on AI for small business marketing.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. It can take ages to gather such a list.

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Geomarketing in Email Newsletters: How to Catch a Customer at the Right Time in the Right Place?

SendX

You seek some cafe nearby or a furniture store and here you have it - an email with the shop right for you and hey look, they have offered me a great discount. We are so used to browsers, apps, and software that requires our location. Being as lazy as we are, we often do not even care about why a calculator needs our location.

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That way, your ads will lead to relevant content that matches users’ search intents, making visitors more likely to stay on your page, explore the rest of your website, and take action, such as by making a donation.