Contently

DECEMBER 21, 2022

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? The “product” here is Rudolph. The problem.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Zoominfo

SEPTEMBER 29, 2022

Bringing product people into those brass-tacks discussions doesn’t come naturally for a lot of companies. But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Writing a book takes a monumental investment of time, energy, and resources. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Revenue, however, is not the only benefit.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit! and note the theme of the content.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119

Tomorrow People

NOVEMBER 26, 2020

Imagine you’re asked to define “SaaS product marketing.” Before sitting down to write this, I might have said it was easy. But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Boston Consulting Group".

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

Zoominfo

OCTOBER 28, 2020

It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. . You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? Want details?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Educate This doesn’t mean education about your product. The goal is to engage the audience with new concepts, strategies, and information that add value before they use your product. Get MarTech!

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 70

Product Paid Search Agency Marketing & Strategy Loyalty 70

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. We write it on our resumes. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity?

Product 130

Product Work Management Marketing Management Planning 130

ClearVoice

FEBRUARY 8, 2021

We’re here to help you choose the most appropriate content types to fulfill your content strategy. What is a product description? A product description is a piece of writing that conveys the features and benefits of a product, ranging from basic facts to stories that make a product compelling to an ideal buyer.

Product 119

Product Ad Frequency Fulfillment Top of Funnel 119

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product.

Product 133

Product B2B FAQ Verticals 133

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Syndigo’s SmartPrompts accelerates content creation for product detail listings. Why we care. Get MarTech!

Marketing AI 107

Marketing AI Ideal Customer Profiles Features Product 107

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.” Business productivity change since 1947.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? That’s not just a marginal improvement; it’s a significant leap in productivity and quality that can translate into real competitive advantages for companies. Recent studies are starting to provide us a nuanced answer: it’s both.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Martech

AUGUST 9, 2021

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. Product Sponsor. Product Owner. Product Manager. Read Stacey Ackerman on agile marketing.

Acquisitions 120

Acquisitions Product Work Management Paid Search Agency 120

Trade Press Services

FEBRUARY 12, 2024

By challenging our beliefs about how we value goals over systems, Clear provides a clear path to help break bad habits and create new ones. Clear believes that small habits helped him pursue his potential both on and off the field. Common Daily Habits for Productivity Not sure where to start? and 10 a.m. and between 4 p.m.

Product 90

Product Rules Press Paper 90

Search Engine Journal

OCTOBER 30, 2020

A lack of productivity. Here are seven tips to help deliver quality copy on various writing projects. The post 7 Effective Productivity Hacks to Combat Crappy Copywriting via @ronlieback appeared first on Search Engine Journal. The number one reason for disengaging copy?

Copywriting 129

Copywriting Effectiveness Product Tips 129

Salesforce Marketing Cloud

JULY 14, 2022

I admit I’m a little biased, but I think the product demo is the most important part of a marketing strategy. It’s a chance to put your product’s best qualities in the spotlight, answer questions, and turn naysayers into believers. Product demos should answer questions like, “How does this product work?”

Product 98

Product Customer Satisfaction Planning Automation 98

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. Plus, this gives me an opportunity to try writing in Smart Brevity style. Plus, this gives me an opportunity to try writing in Smart Brevity style. Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. And I’ll bet you rarely read them.

Newsletter 172

Newsletter Blogger PR Paper 172

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Sana Commerce

DECEMBER 5, 2022

No matter how slick your website or useful your products, you’ll have a hard time converting if you don’t get this one key factor right: writing your product descriptions. Product descriptions? A well-written product description can be the difference between a conversion and a bounce.

Product 52

Product Template Impressions Keywords 52

Marketing Insider Group

JANUARY 29, 2024

“ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. It’s personal, direct, and effective when done right.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Salesforce Marketing Cloud

JANUARY 9, 2023

No matter where in the world you do business, your customers know you by your products. The rules you set regarding how they can use those products directly affects how much people trust you. What’s the connection between ethical innovation, inclusion, and products? Why you need a global product policy.

Product 98

Product Ethics Communities Intent 98

ClearVoice

SEPTEMBER 21, 2021

Without a boss in the office to check up that you’re doing your work, it’s up to freelancers to motivate themselves to meet their deadlines and be productive. How to improve freelance productivity and focus in five steps. You can use these tips to increase your focus and be a more productive freelancer. Use a calendar.

Product 97

Product Work Management Paper Budget Programs 97

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. First, that CPG companies create some truly strange products, and they hit the shelves month after month.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

ClearVoice

DECEMBER 5, 2022

This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. You can make many mistakes in content production if you do not know who you are speaking to. Do you have a budget for your content production? Let’s dive in.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. You’ll attract better clients with journalistic content.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. We also know that boosting productivity during the workday is easier said than done. We also know that boosting productivity during the workday is easier said than done. Meet goals. Know thyself.

Product 168

Product Allocation Trigger Marketing Rules 168

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Whether you are creating the content yourself, managing a team member or outside resource, there is topic/outline development, writing, editing, selection of images, and more. It helps you to be found. They want to buy or commission research to help them make better inward decisions.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128