ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. There has to be a strategy that helps content do its job.". LinkedIn: www.linkedin.com/in/ardathalbee. Twitter: @ardath421. Stay Tuned.

Content 120

Content Storytelling B2B Sales Linkedin 120

ViewPoint

MAY 9, 2013

LinkedIn revamps contacts tool to boost relationship management. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Via ClickZ.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

OCTOBER 31, 2013

Koka Sexton, LinkedIn Peter Bourke, The Complex Sale Lori Richardson, Score More Sales Jamie Turner, The 60 Second Marketer. Koka Sexton, LinkedIn, People Still Buy from People, Regardless of Technology. LinkedIn is more buttoned up. Today''s Featured Guests. This cross pollination fosters relationships and widens your network.

Lead Ranking 120

Lead Ranking Lead Scoring Cross-Selling Best Practices 120

ViewPoint

DECEMBER 10, 2013

Knowing the new science of sales is what will help a salesperson to consistently meet expectations, says my latest guest on PowerViews, Chad Burmeister, vice president of corporate sales at ConnectandSell. Sales Tools to Leverage LinkedIn. Field sales is flat while inside sales is up 20 percent in the last few years.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

SEPTEMBER 17, 2013

The website helps people find babysitters, nannies, childcare and senior home caregivers. Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. LinkedIn: www.linkedin.com/in/snellchris. Twitter: @chris_snell. Stay Tuned.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

SEPTEMBER 17, 2013

The website helps people find babysitters, nannies, childcare and senior home caregivers. Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. LinkedIn: www.linkedin.com/in/snellchris. Twitter: @chris_snell. Stay Tuned.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

JANUARY 16, 2018

Sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and win bigger contracts. Check her out on Wikipedia , and don't forget to connect with her on LinkedIn! And why Silence is Complicity and is a meaningful message for today. Hear the full interview here.

Wikipedia 120

Wikipedia Acquisitions Marketing Management Conference 120

ViewPoint

FEBRUARY 16, 2012

A year's worth of research confirmed my suspicions about the so-called “social media revolution” and revealed an exciting opportunity: A chance for more B2B marketers to generate tangible business leads and sales using tools like LinkedIn, Facebook, blogs and video. Are your blogs so bold they provoke action?

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

AUGUST 15, 2013

A great teacher focuses on those strengths and helps the student to build on them. Social selling is quickly becoming a term we are familiar with and with over 300M subscribers to LinkedIn, the number one platform for B2B social selling, it’s something that your sales team should be familiar with also. The Rise of Social Selling.

B2B Sales 120

B2B Sales Buyer Need PointClear B2B 120

ViewPoint

FEBRUARY 8, 2016

Matt provided a good deal of detail around each of these roles: Marketing Technologist : “One of the first things I think about is understanding the role of technology in helping to accelerate marketing impact in pipeline development.”. They’re not just in the weeds on the data and analyzing trends and statistics.

CMO 168

CMO Planning Storytelling Ad Building 168

ViewPoint

MAY 8, 2013

You can connect with Andy on LinkedIn or via email. How often do we hear, “what’s the value that you marketing folks provide to the organization?” How often do we deal with the first round of annual budget cuts hitting marketing first? How often do we deal with the first round of annual budget cuts hitting marketing first?

Cost per Lead 120

Cost per Lead Budget Programs Paid Search Agency Stats 120

ViewPoint

AUGUST 18, 2015

The truth of the matter is the majority of B2B companies today need help streamlining and optimizing their lead-to-revenue process to hit the marketing and sales goals. You can follow her on Twitter @pamhege or find her on LinkedIn. So how do you know if your company needs a lead-to-revenue assessment?

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

ViewPoint

JULY 30, 2013

In his ebook Unselling: Sell Less to Win More , Peter will help you shift the buyer-seller relationship from subservient to collaborative. The next PowerViews will be with Koka Sexton of LinkedIn. That’s right: the more you sell, the less inclined the client is to listen. In reality, the more you sell, the less you win. Stay Tuned.

Word of Mouth 120

Word of Mouth Work Management Consulting Transparency 120

ViewPoint

SEPTEMBER 6, 2012

Social Media: Know Where Your Customers Are & Use LinkedIn. She encourages sales reps to focus on LinkedIn, create a strong profile there, and use it regularly to connect and keep up to date with customers and prospects. Show me that you’ve helped other people like me solve these problems. They don’t capture leads.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

MARCH 22, 2018

Tom Hopkins, in this blog , provides a helpful dialog that demonstrates the difference between price and value selling: The buyer says, “Your bid is at $4,100 and your competitor’s bid is at $3,600. It’s proven – sellers who quantify the value of their solutions have greater success with gaining access to those executive-level contacts.

Lead Ranking 189

Lead Ranking Lead Scoring Work Management Paid Search Agency 189

ViewPoint

JULY 26, 2018

While she has listened to the program and gotten an idea of its possible uses, getting the script in her hands is tremendously helpful. LinkedIn articles from the host about the interview are appropriate almost every time. As soon as the program is edited, Jane also sends it to Rev.com to turn the program into a transcript.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

MAY 7, 2013

This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. LinkedIn: Tony Zambito. Stay Tuned.'

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

OCTOBER 27, 2011

LinkedIn is a great platform to use to develop customer advisory councils. Useful content is that which provides help in an impartial manner. “Social media isn’t a task to be delegated to the marketing department.” Traditional marketing is push. Social marketing is pull.

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

JANUARY 9, 2014

Dirty data doesn’t help and is costly to clean up. When B2B marketers use social channels like LinkedIn and Twitter to showcase thought leadership they create an opportunity to gain credibility with key decision makers and potentially take relationships with prospects and existing customers to another level. Leads suck.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

JULY 9, 2013

In her work she''s found so many companies with interesting solutions that she couldn’t find flaw in, that she decided to work with what people are using if it is generally moving them forward, and help them tweak their results and make improvements to some very basic things she feels many sales leaders and company leaders are overlooking.

Lead Ranking 120

Lead Ranking Lead Scoring Thought Leadership Sales Qualified Leads 120

ViewPoint

APRIL 28, 2015

Assuming you’ve done all the research, there are additional tools and tricks that can help you prepare even more thoroughly for your call or meeting. When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. In the end it’s up to you.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Sales Leads 120

ViewPoint

DECEMBER 17, 2013

Links to LinkedIn profiles of company managers (Stirista). Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. Employees who travel internationally (Harte-Hanks). Employees who use mobile technology (Harte-Hanks).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. There are too many moving parts to think it can be simplified.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ViewPoint

JANUARY 11, 2011

Scoring and nurturing used to be “nice to haves” and they are now “must haves” Reps need to be able to prioritize their workloads and lead scoring helps them separate activity from real opportunity. Lead scoring and lead nurturing will move from art to science. Social media has leveled the playing field.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Ranking Lead Scoring 120

ViewPoint

MARCH 2, 2011

But doing these things won’t help your business generate leads and convert sales using social media. And who said you cannot use LinkedIn to generate sales leads? This is how to generate customer inquiries using social media. Blogging, engaging, listening to customers on Facebook or Twitter. Here's a 3 step process that will.

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

OCTOBER 11, 2012

He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups. I can collect as much information as possible.”.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

APRIL 18, 2012

His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. It's got to be a solid budget item". Inbound marketing is not a way to reach those accounts.”

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

SEPTEMBER 12, 2011

He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. To accomplish this, social profile has been integrated with LinkedIn, Twitter, Facebook and takes advantage of open API. completed the performance.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

MAY 8, 2012

For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Produce engaging content. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math.

Lead Ranking 120

Lead Ranking Lead Scoring Generation Leads 120

ViewPoint

AUGUST 6, 2013

Tools like Salesforce and Boomerang can help keep opportunities from falling through the cracks. LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. Salespeople often forget to follow up or follow through when they lack a tool that reminds them, Dan says. Connections.

Peer-to-peer 120

Peer-to-peer Multi-Channel Forecasting Best Practices 120

ViewPoint

NOVEMBER 20, 2012

He references recent SMA that points to the fact that tablets aren’t simply a device that helps you do the same things a little bit more efficiently or in a different place or more often: “They’re actually fundamentally redesigning basic aspects of the sales process. LinkedIn Group: Sales Management Association. Stay Tuned.

Process 120

Process Allocation Marketing Management Peer-to-peer 120