Hubspot

APRIL 27, 2021

The biggest lesson I've learned in working with clients was the importance of setting expectations from the very beginning. It's essential in the early stages of your design project, whether you're working with someone in-house or outsourcing it to an agency or independent contractor. Your Branding Guidelines. Your competitors.

Design 88

Design Template Paid Search Agency Budget Programs 88

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. If this sounds like a lot of work, it's because, in many cases, it is.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

SmartBug Media

JANUARY 30, 2019

As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase their influence. More than just your job title, write a one-liner that shows how you add value or what makes you stand out. This is your elevator pitch.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. A big mistake B2B companies make with their content, is writing really broad blog posts and then quickly say content marketing doesn’t work when they see little ROI.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

ClearVoice

SEPTEMBER 10, 2020

What do I write for them? When do writers write about ideas? Simply add a first-person voice requirement to the assignment brief and editorial guidelines. Connect with readers by writing about ideas in: Articles. The Pulitzer Prizes: Editorial Writing. How can writing about ideas enhance your content?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Hubspot

DECEMBER 13, 2011

Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. Explain the blog's objective.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand.

SEO 87

SEO Tips SERP Content 87

Webbiquity

OCTOBER 18, 2010

The prolific Galen De Young first clarifies which commonly used metrics aren’t particularly important (and why), then does a deep dive into several more valuable ways to measure the impact of a corporate blog, including analysis of total site traffic driven by your blog, your blog’s impact on search traffic, and visit quality.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Hubspot

APRIL 26, 2018

Thanks to the staircase guest blogging strategy I’m about to share, we managed to get our monthly traffic from 0 to 5-digit numbers in less than a year. Chanty website traffic growth. There are also plenty of posts teaching you how to write for top-tier resources. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 74

Marketing & Strategy Lead Ranking Domain Lead Scoring 74

Rev

FEBRUARY 1, 2018

When it comes to writing about music, you can’t just choose a simple blogging platform, since it’s entirely likely you’ll be posting not only stellar content, but also music videos and playable audio content, and maybe even interacting with readers using polls and special musical chat rooms. 2 Choose a topic and write well.

Best Practices 60

Best Practices Marketing & Strategy Blogger Guidelines 60

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. For example, at HubSpot, lists include Leadership Experts, Top Marketing Experts, Top Business Podcasters , and more.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

nDash

AUGUST 25, 2020

In each article, we’ll highlight one content leader and break down what makes their work stand out. If you don’t know the name, here’s a brief snippet of Jay’s bio: I’d like to help more people find and share their voices in their work. A lot of Jay’s work revolves around podcasts. That’s why this content is worth learning from.

Planning 52

Planning Top of Funnel B2B Thought Leadership Thought Leadership 52

SmartBug Media

JUNE 21, 2023

Drive more traffic. In a home renovation, no reputable contractor dives right into work on the first day on the job. Start by outlining your objectives and game plan, then concentrate on getting work done. Write out your list of goals for redesigning your website. Step 3: Develop branding and messaging guidelines.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

nDash

DECEMBER 14, 2020

Technology can be tricky to write about, that’s why we’ve pulled together a list of experts who can do it right. If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. Contact us today , we’re happy to provide you with a more hands-on experience.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

seo.co

JUNE 4, 2021

If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. Whether or not a link wheel works depends on how it’s created. Whether or not a link wheel works depends on how it’s created. There’s no evidence that link wheels with high-quality content don’t work. Building a link wheel?

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Over 90% of content gets no traffic from Google.

SERP 74

SERP Optimization Content Keywords 74

Mailmunch

MAY 4, 2021

Some say manually building links is against Google’s guidelines and should be avoided. They churn out blog posts and turn to link building to grow traffic to their posts fast, so they need links at scale. Obviously, you need links from relevant domains so you need to reach out to websites that write about your topics.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hubspot

AUGUST 7, 2018

Write online press releases. For help designing your website or ensuring it’s up-to-par, check out 8 Guidelines for Exceptional Web Design, Usability, and User Experience. To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example].

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: A must-have for any marketer who writes on a regular basis, Copyblogger shares content that can help you become a better writer.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SpotMe Blog

SEPTEMBER 15, 2022

And it works a treat for virtual and hybrid events. Looking for guidelines for your event marketing plan? Think about where your audience spends most of their time-consuming content and work backward from there to decide what format to create. For sure, email dominates in helping you gain traffic and engaging your audience.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hubspot

MARCH 31, 2020

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. To learn more about Facebook’s contest rules, visit their Page Guidelines.

Social Media 101

Social Media Media Rules Guidelines 101

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. This is particularly true if your traffic numbers are small and your visitors are relatively homogenous. These are the types of popups I use on my own site, and we use them at HubSpot too.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

SmarkLabs

NOVEMBER 18, 2019

Here are some pointers: Rework your keyword strategy: You might feel like your web traffic has been lagging. Take this opportunity to read up on new SEO guidelines and determine how you can improve your site ranking game. So your writing has to be sharp. Don’t know where to start? Or your videos have to be engaging.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

ClearVoice

JULY 22, 2022

Maybe you even found a way to work some comedy in there. This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. High-quality content naturally earns traffic, backlinks, and social shares. Here are some good guidelines: Homepage. Product pages.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Hubspot

OCTOBER 2, 2019

Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you whiteboarded your way through the complete branding process -- from brand values to logo variations -- somewhere along the way things stopped working. They're why you're working towards your vision, and why you're dedicated to your mission.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Hubspot

MARCH 12, 2018

And you're right that they won't work every time. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Flattery works. Would you like me to write it up so that you can share it with your web team? What will happen?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

MAY 15, 2017

And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Hubspot

AUGUST 7, 2015

It was a strategy that worked and continues to be a major business driver. My company, HubSpot, has over 1.5 And with credibility, came traffic. You could post it to your company blog, where the traffic may not be as great but the objective of getting people to your site is more directly achieved.

Content Marketing 28

Content Marketing Planning Trends Advertising Mediums 28

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. Google is the most dominant player in local searches & hence, the B2B marketers need to be well are of the guidelines for representing their businesses on Google. Marketers, therefore, need to optimize their endeavors for local SEO.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Hubspot

JUNE 12, 2018

But growth doesn't just happen -- you have to work at it, and then keep working at it. When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Rediscovering our momentum meant completely changing the way we plan, write, and optimize content.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

Hubspot

JUNE 26, 2015

This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement into their algorithms. Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore! Around Penguin 2.0,

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

DECEMBER 19, 2014

You likely already know the answers to your persona’s pain points – and are working to combat them on a daily basis. Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. An effective inbound strategy requires a good volume of high quality, persona relevant content.

Blogger 28

Blogger Custom Publishing Marketing & Strategy Top of Funnel 28

Hubspot

MARCH 16, 2015

It''s important to have a communications team and a design team that works well together. 1) Work in Tandem. It''s hard to start a project when you have no guidelines. If your communications team can see a rough mock-up of the design, they can start writing copy that hits the right tone and length. 3) Edit and Test.

Design 28

Design Guidelines Deliverability Inbound Marketing 28

Hubspot

MARCH 13, 2012

So to help you excel with your own guest blogging efforts, here is a look at the mistakes guest bloggers commonly make when strategizing, pitching, and writing guest blog posts -- so you can avoid them and increase your chances of guest blogging success! Mistakes in Guest Blogging Strategy. 1) Having NO Strategy. It never hurts to ask!

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

JULY 30, 2013

What about those guest blog posts you''re writing? On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. So according to Google, search engine optimizing your press releases violates its Webmaster Guidelines. Sure, they are popular, and they may work.

Press 28

Press PageRank Optimization SEO 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Here are the Single Grain updating guidelines: Rewrite the intro and conclusion. 17 posts generated less traffic.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111