KoMarketing Associates

NOVEMBER 28, 2017

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. While A/B testing for landing pages isn’t a new concept, Google created a free way to do so by launching Google Optimize earlier this year. Install the Google Optimize Chrome Extension.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

AUGUST 16, 2018

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser. What are Responsive Search Ads? 2 to 4 descriptions.

Ads 157

Ads Google Effectiveness Advertisements 157

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

NOVEMBER 29, 2016

As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. Much like an update to the host’s facial functions, like raising eyebrows, can affect a conversation, Google updates do to our job as SEO professionals.

Google 120

Google SERP Correlation CAN-SPAM 120

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. For businesses with substantial paid search budgets, Google AdWords allows for monthly invoicing. Fees and Payment.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

JULY 22, 2016

For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. This will force Google Analytics to track these visitors as Direct traffic and obscure the issue that you have gaps in your tracking code deployment. Improve Data Accuracy.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. This will force Google Analytics to track these visitors as Direct traffic and obscure the issue that you have gaps in your tracking code deployment. Improve Data Accuracy.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

DECEMBER 18, 2014

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. Starting our relationship on social led to a 66% response rate for email outreach for one specific initiative (6 of the 9 targets we emailed responded to us about working together).

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. Here are some examples based on our own experience working with clients and senior leadership. Google / Bing & MSN / Second Tier Engines?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . According to Google: .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

JUNE 27, 2013

Your products will be listed on Google Shopping as well as through selected search queries. The Google+ Extension. It’s plain to see that it’s imperative that marketers pay more attention to Google Plus, especially if they want to get the most out of their creative.As B2B Google AdWords Search Engine Advertising'

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

KoMarketing Associates

APRIL 9, 2012

To date, Google has found itself the target of multiple state Attorneys General allegations, voiced concern by members of Congress, and, most recently, a wave of class-action lawsuits claiming the policy not only violates users’ privacy rights, but that it also constitutes computer fraud and abuse.

Privacy Policies 120

Privacy Policies Privacy Work Management Google 120

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Google has put together a list of recommended events for GA4. For example, for PPC marketers the Google Ads report takes a bit to actually find. I’ll all be worth it.”.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The B2B buyer’s journey is evolving rapidly. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

JUNE 11, 2012

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. In order to do this, you should review your “top content” in your Google Analytics to see which of your posts have had the most unique page views.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

KoMarketing Associates

JULY 25, 2008

As you know by now, Google has decided to merge its Placement Targeting (henceforth: Placements) into the normal campaign management taxonomy. Your Placement Campaign also counted against the Google imposed limit of 20 active campaigns. Google finally straightened this out and put all our contextual advertising in the same place.

Google 120

Google PPC Comparison Advertisements 120

KoMarketing Associates

APRIL 9, 2019

Google Trends. You can discover new keywords with Google Trends, but that’s not the most interesting thing about it. Google Trends can help you find which locations to target for your lead generation ads. Google Trends will also show you which terms people use in those states. The Google Search Terms Report.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

MAY 4, 2021

Overall, the statistics suggest that marketers still have work to do before they can turn to internal data for all of the insight they need. Using Marketing Data for Customer Purposes. Although marketers are still struggling to utilize data and analytics, previous research indicates that they’ve been attempting to make strides in this area.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

MARCH 3, 2020

Sending only one ad to a huge audience may of worked 10 years ago, but now ads need to be specifically tailored to the individual to help make a sale happen. Set Up Google Shopping Ads. While normal search ads on Google could be effective for B2B ecommerce, advertisers should look further to find the most success on the platform.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

APRIL 10, 2020

By combining average position with search impression data using Google Search Console , we can demonstrate that factors beyond on-page SEO are impacting performance. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

SEPTEMBER 29, 2020

Even Google and Facebook have seen dramatic drops in growth. According to eMarketer, Google “ will suffer a 3.3% Merkle estimates Google’s year over year ad spend growth was down 11% in Q1 2020. Merkle estimates Google’s year over year ad spend growth was down 11% in Q1 2020.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

NOVEMBER 18, 2020

Whether it’s completely changing the messaging of a campaign, or simply figuring out how to work from home, the challenges have been real. In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

MARCH 29, 2018

Google Analytics. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis. Beyond analyzing organic traffic trends, Google Analytics will also help build out actual performance reports to prove the value a B2B SEO program. Google Trends.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 22, 2018

It is available on both Google and Bing. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. There are several targeting types available for both Google and Bing DSA: All webpages: Target all the pages on your website. Page Feed (specific to Google).

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Let’s begin with Google AdWords. When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. But they have been working on making their help pages easier to digest.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

APRIL 3, 2018

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. This is Google’s search performance reporting.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

SEPTEMBER 4, 2018

A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis. This might be as simple as an inbound link in a company logo or, a bit more work, such as a contributed blog post or testimonial. Articles & Bylines.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

APRIL 14, 2020

This was followed by managing multiple sources of data that don’t always work well (45%) and walled gardens, such as Facebook and Google, making it challenging to analyze results across various media channels (44%). However, these challenges do not mean that marketers underestimate the power and potential of location-based data.

Enterprise Management 157

Enterprise Management Work Management Statistics Custom Publishing 157

KoMarketing Associates

NOVEMBER 20, 2018

This classic keyword tool provided by Google is essential to any advertiser, and we couldn’t be more thankful for the overhaul it received this year. Earlier this month, Google announced that they would be adding even more detailed data on this metric. In 2018, Google continues to state the importance of Audiences for all campaigns.

PPC 123

PPC Budget Programs Tactics Tools 123