KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. from Fortune 500s to one-person businesses.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

SEPTEMBER 29, 2020

COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing. Not being able to offer in-person events has had many consequences.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. And, they might not reach out to your company in person until they are ready to buy. To access this metric, view the Audience Overview report in Google Analytics.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JULY 1, 2020

Other obstacles include budget cuts (74%), advertising investments and planning (69%) and switching in-person to virtual events (69%). COVID-19 and Marketing Spend on Google Search. As marketing priorities shift due to COVID-19, previous research suggests that Google search ad spend, in particular, is falling.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

KoMarketing Associates

NOVEMBER 18, 2020

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. We have all needed to make changes one way or another, whether it’s professionally or personally. Bulk Uploads (Sort Of).

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

DECEMBER 21, 2017

From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. From Andrey Kozlov : 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) .

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

OCTOBER 29, 2020

Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

KoMarketing Associates

NOVEMBER 20, 2018

This classic keyword tool provided by Google is essential to any advertiser, and we couldn’t be more thankful for the overhaul it received this year. Earlier this month, Google announced that they would be adding even more detailed data on this metric. In 2018, Google continues to state the importance of Audiences for all campaigns.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

SEPTEMBER 22, 2021

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

DECEMBER 13, 2018

Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. A quick look at search results shows there’s a Google Answer Box for this query. Consider First & Second Person. Speaking of: Be Natural.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

JULY 26, 2018

With this comes an increased need to prove expertise in each subject area, as this person will need to get buy-in from their boss and justify the purchase to their organization. Monitor Google Trends , set up Google Alerts , and check Google News around your priority keywords. Understand User Intent.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Samantha uses Google Maps and Google Images as examples of platforms that used to be free but have since incorporated ad space as a way to grow and drive revenue.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

MARCH 5, 2019

This is especially true for the B2B space, because the person researching often does not have decision-making power. Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JULY 31, 2019

Social Media Today recently published its “State of Marketing Automation Survey Report 2019,” and statistics indicated that 61 percent of marketers are still concerned with the lack of personal connection that comes with using automation tools. Incentives Driving Marketers Toward More Automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Bing Places is similar to Google, but for the Bing search engine. adults are using Facebook on at least a monthly basis. Content Marketing and Local SEO.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

APRIL 9, 2012

To date, Google has found itself the target of multiple state Attorneys General allegations, voiced concern by members of Congress, and, most recently, a wave of class-action lawsuits claiming the policy not only violates users’ privacy rights, but that it also constitutes computer fraud and abuse. What does consent mean in this digital age?

Privacy Policies 120

Privacy Policies Privacy Work Management Google 120

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Users are not only conducting personal searches, but search engines are also being used in business settings. year-over-year.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

MAY 22, 2018

At the time, platforms such as AdWords didn’t offer much for ad personalization. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Are they only searching in Google? Check out related hashtags on Google+ to get some additional ideas. Don’t be the person adding 10 hashtags to your posts.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

MARCH 9, 2012

Google’s Authorship program allows publishers to connect their authored content with a corresponding Google profile. Step 1: Create a complete Google+ Profile for the Designated Author. Creation of a Google Profile can be done in a few simple steps. Link to publication home pages, if no Google+ link can be made.

Display 120

Display Organization B2B Thought Leadership Profiling 120

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Needless to say, Google quickly caught on. They jump from link to link, and gather information about those pages for Google’s servers.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

SEPTEMBER 11, 2013

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

KoMarketing Associates

MARCH 20, 2018

Customer experience encompasses all the interactions a person has with your business. While there is no one answer, there are a few things that must occur – the customer experience must be consistent across channels , personalized , meet expectations , and most importantly, it must be positive. What is the customer experience?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

MAY 30, 2013

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. Only these specific sites are recognized by Google merchant program and allow for their ratings to be shown in search results. Google Checkout.

Adwords 120

Adwords Vendors eCommerce CPC 120

KoMarketing Associates

APRIL 1, 2014

Everything is Becoming Personalized. It’s no secret that personalized search has become a huge part of Google over the years. Between location, search history, and now Google+, two people are rarely going to see the same results. References: Up-Close @ SMX West: Time To Think About Life Beyond Google.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

KoMarketing Associates

FEBRUARY 19, 2019

HOWEVER – and this is a big however – I do appreciate that Google gives us any information at all (for free) and there is certainly valuable information we can take out of Search Console if we look hard enough. We use rankings as a guide but at the same time, they can be good indicators of what Google is doing.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

OCTOBER 11, 2016

It can be used to weed out personal use by listing more business focused policy types like commercial auto, worker’s compensation, or data breach insurance. These are reserved for use in the education space, but there are instances where sales training, technical certifications, or other human resources certificates can come into play.

Adwords 120

Adwords Advertisements Advertising B2B 120

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. Spend some time getting a sense of what Google believes is the user’s intent when they enter that keyword.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Why create a new account on Yelp or Google Plus when you are already logged into Facebook? Target Users Where They Hang Out. Exact Match Search Results.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JULY 28, 2016

It has evolved into a complex strategy that involves research, analysis, and testing as each website requires a personalized approach. Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites. Have you ever googled ‘SEO software’? Indexing is another reason.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

NOVEMBER 22, 2016

I personally am thankful for so many things that I could write a novel. You’ll think about client goals, personal goals, business goals, etc. Each person will then read the question to their partner. Give each person 5 minutes to answer their question. Google Analytics Training. And that’s ok. Not gonna do it.

Training 120

Training SEO Advertising Agencies Marketing Analytics Tools 120

KoMarketing Associates

SEPTEMBER 27, 2017

When you’re hiring an SEO analyst, what qualifications do you look for (both in experience and personality, e.g. detail-oriented)? When you’re hiring an SEO manager, what qualifications do you look for (both in experience and personality, e.g. detail-oriented)? What should your priorities be as an SEO analyst?

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

JUNE 19, 2014

Recent Google+ posts show up in a branded search] . Company location data has become increasingly important as search results have become more localized and personalized. Google+ is now responsible for local data and that data is being pulled into search results. Make sure you have as much information in there as possible.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

MAY 30, 2017

Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr. Pete” Meyer , Marketing Scientist at Moz , further dissects the organic results in Google and provides insight into Knowledge Graph, direct answers, new ad hybrids, and more. Pete” Meyers. Peter “Dr.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121