KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Biznology

JUNE 11, 2015

Links of course have tremendous value in regards to search and SEO. Google based its algorithm on links, and links remain at the core of Google’s ranking systems. Google was able to set itself apart, and ultimately reach its household name status, because in part of the use of links in its algorithm.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report. Branded versus Non-Branded Search.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report. Branded versus Non-Branded Search.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Link Building Campaign Engagement Metrics. Referral Traffic to Content Marketing Campaign.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. So, if you’re on the hunt for new marketing resources, look no further.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Link Building and Social Media Process. Link Building and Social Media Process.

Social Media 120

Social Media SEO Media Link Building 120

Hinge Marketing

AUGUST 9, 2013

Search engine optimization (SEO) and link building services have bad reputations associated with them. But when done correctly, SEO and link building will increase a website’s authority and traffic over time. Link building used to be a simple process. The world of online marketing has changed.

High Quality Lead 48

High Quality Lead Link Building Buy Ad Building 48

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

seo.co

FEBRUARY 8, 2023

The online marketing and SEO industry is a highly competitive arena. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO).

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ).

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 26, 2014

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Webmaster Tools search query reports. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 4, 2014

SEO is about much more and it’s up to everyone in the industry (and online marketing in general), to educate themselves and others, on what truly makes up a successful SEO program. Google Will Inevitably Make Me Look Stupid. Content Marketing Must Have Marketing . Link Building is Here to Stay .

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

JUNE 30, 2015

In my last post , I wrote about the fact that there are two key components of successful link outreach. The first component is getting people to actually open your link requests and what elements online marketers should consider. Here are four key steps for improving your success rate at link building outreach.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Google Drive. Google Analytics. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

seo.co

JULY 28, 2020

Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Source: Google. Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Source: Google Analytics. The Caveats.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Align with Link Building Initiatives. Align with Link Building Initiatives. Resharing Top Content.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

seo.co

FEBRUARY 9, 2022

Given enough time, resources, and willingness to learn, almost anyone can learn SEO and become adept in the span of a few months to a few years. For some business owners, it’s tough to surrender control of your online marketing presence to an outside party like an agency or a consultant. in the case of a Google rankings drop ).

SEO 98

SEO Allocation Marketing Budget Advertising Agencies 98

KoMarketing Associates

APRIL 5, 2018

For every dollar of your marketing budget you direct to paid search, it’s one dollar less you get to direct to other, long-term marketing efforts, like SEO. Google makes their money through paid ads, and their organic search function is a means to that end. Do you see this percentage changing at all?

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. By the end, you’ll be ready to write up a business plan of your own and start assembling the resources you need to be successful. Develop your own online presence.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

JUNE 2, 2016

To do this type of analysis, we use a combination of resources. My colleague Justina just wrote about how B2B marketers can leverage social media for SEO link building and content visibility. Fortunately for B2B marketers, the path to this analysis has been made much easier through technology innovation.

Social Media 120

Social Media Budget Programs Media B2B 120

Valasys

DECEMBER 16, 2022

Many would think that quality link-building is the only way to rank high in SERP. However, the speed of a website is now a ranking factor for Google. Likewise, they fail to utilize quality link-building or even seek help by meeting a link-building consultant. Google uses page speed to Rank Pages.

Optimization 40

Optimization Lead Scoring Lead Ranking SERP 40

seo.co

JANUARY 6, 2022

SEO is the heartbeat of online marketing. If you want to grow as a professional and simultaneously maximize resources, becoming an expert in the SEO field is a must. If you want to grow as a professional and simultaneously maximize resources, becoming an expert in the SEO field is a must. But SEO is highly technical.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

Go Beyond SEO

JANUARY 23, 2024

Unpacking SEO: The Basics of Search Engine Optimization When we talk about online marketing and digital strategy, it’s necessary to pay attention to the pivotal role of SEO. With our SEO service for small business service , even those with limited resources can compete with industry giants. FAQ What is SEO?

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

KoMarketing Associates

DECEMBER 1, 2016

This free resource scans content (up to 1,000 words per search) and notifies users of any complete sentences that already exist somewhere on the web. Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. The Google Search Analytics Audit. The Social Media Visibility Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. Lowers your marketing expenses. At one point, 23 of the 25 most expensive Google search terms fell under the category of law or litigation. Lawyer link building is critical for SEO. Which ones are trends?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

DAGMAR Marketing

DECEMBER 14, 2018

Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? Google’s Quality Ratings Guidelines should be part of your SEO toolkit. Content marketing will be the new link building. SEO Tactic #3 Content Marketing is the New Link Building.

Spending 81

Spending SEO Paid Search Agency Advertising Agencies 81

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. We use a combination of resources for enabling our content marketing schedule internally and across client programs.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

OCTOBER 8, 2019

One last suggestion here: If you do PPC advertising, you’ve no doubt heard about AMP landing pages for Google Ads. Build pages optimized for those terms. KoMarketing has several resources about choosing keywords and mapping keywords to different phases of the buyer’s journey. Smart marketers test their meta descriptions.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Oktopost

SEPTEMBER 4, 2019

Measuring the efficacy and results of an online marketing campaign can be challenging. You need to organize the many moving parts of your marketing endeavors in a way that allows you to track, measure, and quantify outcomes. You’re struggling to ascend the Google search rankings and overtake your more highly-placed competitors?

Budget Programs 81

Budget Programs Research Software CMO 81

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. 7 Real Life Ways to Build Links.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Hubspot

OCTOBER 22, 2019

If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. With social bookmarking, you can save those articles or resources you want to revisit in one central location. Organize and Save Resources.

Digg 83

Digg Curation Ideal Customer Profiles Advertising Mediums 83

KoMarketing Associates

AUGUST 25, 2016

I concentrate on how many links they currently have, what kind of links they are (news, blogs, resources, paid links, forums), and if they are quality. Obviously natural blog, news, and press mentions are superior to paid links and forums. Are they of good quality? How often do they post blogs and on social media?

Analysis 120

Analysis Peer-to-peer B2B Domain 120