DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. SEO gives businesses the power to improve their online presence by using a series of website optimization techniques. Google holds the highest market share of them all at over 90 percent.

Statistics 94

Statistics SEO POS Lead Scoring 94

Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. Free SEO analytics reports are available from Google Analytics. Optimizing for mobile is becoming an increasingly crucial aspect of an efficient B2B lead generation strategy as mobile traffic continues to climb. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

APRIL 22, 2020

This way, you can improve on your own optimization tactics so that your content gets put on their radar. Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.".

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

SmartBug Media

AUGUST 27, 2021

Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”. Use HubSpot Ads Software to make reporting easy. Use SEO and SEM strategies to compete for rankings.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online. After all, customers favor convenience, and the search results that appear higher on Google are likely to earn their purchasing power.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. If you’re lacking in one area, it means you’ve still got room to optimize your site. Technical SEO : These are the optimizations you make to the backbone of your website. Don’t ignore low-volume and long-tail keywords.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Why optimize for local search? 30% of Google searches are for local information. It's in the numbers.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For the record, I don't agree.). Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Televerde

DECEMBER 1, 2020

They open Google and search the internet for solutions. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Valasys

NOVEMBER 23, 2022

Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. If a company implements a good local SEO strategy, Google will automatically display results based on the location. What is Local SEO? This is why local SEO is so important for businesses.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

nDash

AUGUST 25, 2022

One way of doing this is by using Search Engine Optimization (SEO) writing in their work. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses .

Course 98

Course Content FAQ Long Tail Marketing 98

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” It’s all part of Google’s new initiative called “Privacy Sandbox”, which was launched late last year.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. On-Site Optimization. Technical Optimization. Core web vitals are a set of three user experience metrics Google considers mission-critical. Broad terms, such as “best dog breeds,” receive larger keyword volumes.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. In Q4 of 2018, spend on Google Shopping ads rose by 43%. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. They also report that 35% of users purchase a product within 5 days of the Google search.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

SmartBug Media

APRIL 2, 2020

But the Buyer’s Journey is one of the most important aspects of SEO because search engines like Google ultimately want to help buyers find what they're looking for. Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for. Optimizing the wrong page for the wrong topic.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Optimize Content to Obtain Google Featured Snippets. Today, SEO is as much an art as it is a science.

SEO 87

SEO Tips SERP Content 87

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Historical Optimization. 2) Optimize headlines to boost CTR.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Optimize Keywords in Product Titles and Descriptions. Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term.

Optimization 28

Optimization Google CPC Cost Per Click 28

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

MARCH 15, 2011

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Optimize webpages for On-Page SEO and Off-Page SEO.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

OCTOBER 10, 2018

According to the report , some of these advertisers are reallocating as much as half of the money they previously dedicated to Google search ads, to Amazon: a shift that reflects a few key findings on the growth of Amazon's ad platform in recent months. Amazon is now the third-largest digital ad platform, behind Facebook and Google.

Amazon 73

Amazon Paid Search Agency Ads Emarketing 73

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

OCTOBER 25, 2019

A URL with a lot of random letters and numbers isn't attractive to site visitors and isn't optimized for search engines. From this permalink, the reader (and Google) know the page houses a guide to sponsored tweets and is targeting the keyword, “sponsored tweets.”. If you’re targeting a long tail keyword (i.e.,

SEO 72

SEO Long Tail Marketing Keywords Tagging 72

Hubspot

SEPTEMBER 8, 2010

Have you ever thought finding what you were looking for on Google took too long? Google did. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google. How Google Instant Changes SEO.

Google 28

Google Long Tail Marketing Keywords SEO 28

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them.

CTR 50

CTR Features Organization SERP 50

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. Google is laying the groundwork to maintain its dominance in search for an increasingly mobile world.

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

SmartBug Media

SEPTEMBER 6, 2019

Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google? Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

FEBRUARY 10, 2012

To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. It's not optimized, that's what.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28