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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant. Yahoo’s rules are expected to be similar.

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Why can’t AI content generators just follow the rules?

Martech

The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content. As with the OpenAI/Microsoft case, this comes down to the output, and even more specifically, the user. Get MarTech! In your inbox.

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The Rules You Need To Know For Sponsored Content

Marketing Insider Group

Recently, the rules have been tightened up, making it easier for everyone to know what is right and wrong. But it’s important for sponsors and publishers alike to stick to two main rules. Sponsored content is an increasingly popular way for brands to advertise and publishers to generate income. Why are these rules so important?

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Google Rolls Out New Search Generative Experience to Select Users

RebelMouse

Google has begun the rollout of its Search Generative Experience (SGE) to selected users. This new feature leverages generative artificial intelligence (AI) to enhance the search experience. An example of search results using Google’s new Search Generative Experience. From Google.

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The Shift to Generative Engine Optimization Explained

SmartBug Media

Google changing the rules seemingly every day. Generative engine optimization (GEO), drawing on the rapid ascent of artificial intelligence (AI). Users and search engines alike can make better sense of what’s available on that vast expanse we call the internet. Blog posts. The next frontier? But we’re never done, either.

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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

She also suggests using preference centers, which let users dictate the frequency of emails, as well as the categories and products included in the messages. Armed with generative AI tools and sales engagement platforms (e.g., Salesloft and Outreach), these teams are capable of generating a high volume of email. In your inbox.

Rules 131
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MarTechBot update: Personas, image generation and new prompts

Martech

1 challenge for marketers who are new to generative AI is crafting great prompts. DALL-E 3 is a powerful image generator that can not only do incredible things with images but can also do text as well. You’ll also find a link to a tutorial on the image generator page. Keep reading for the full scoop. Start creating images now.