WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Demand generation" is a better term, though still not precise. Buyers no longer rely on sales people for basic information or exploratory "consultation." They apply technology to a difficult process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

AUGUST 4, 2009

Also, it's available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. Tags: General Marketing. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

AUGUST 4, 2008

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. Expo, Tim O'Reilly, TechWeb, next generation of the Internet, customer experience, collaboration del.icio.us Interested?

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

DECEMBER 18, 2008

On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content?

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

SEPTEMBER 2, 2009

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Search is for lead generation, or more accurately, name generation. The confusion stems from where social media fits in the marketing mix.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JUNE 26, 2008

One of the biggest challenges for most small companies is generating buzz—getting people to talk about their products, online and off. Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service. Pricing Doesn't matter.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

OCTOBER 22, 2008

The same principle holds true in b2b lead generation. Different types of b2b lead generation programs can be used to draw visitors to your landing page, but once there, your incentive for response is the bait that determines the quality and quantity of leads you'll "catch."

Lead Scoring 20

Lead Scoring Lead Ranking Leads Lead 20

WebMarketCentral

OCTOBER 9, 2007

For generating B2B leads, ask for minimum amount of information necessary, such as name, company, phone and email address. White papers, reports, free trials, product videos and other relevant offers are a powerful inducement for B2B lead generation. Keep the contact form short. Offer an incentive for response. Test, test, test.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

FEBRUARY 20, 2007

Separating ISPs from actual companies is a manual effort with most web analytics programs, but the information is crucial to knowing which B2B prospects are returning to your site frequently for more information. A healthy lead-generating B2B website should be drawing a high percentage of new visitors each week and month.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? Blog Project: 30 Traffic Generation Tips by Daily Blog Tips Daniel Scocco invited 30 bloggers to provide a key traffic-building tip and posts the list here, including recommendations from Sridhar Katakam : " Keep track of blogs and leave comments on them.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 11, 2006

First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. And in the age of Tivo and a billion Web sites, useful information has far more power than anything viewed as marketing fluff. Second, Waiting for Your Cat to Bark? Finally, Blogwild! :

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

DECEMBER 3, 2009

Karl Blanks and Ben Jesson of Conversion Rate Experts about improving conversion rates, the most common mistakes search marketers make, messaging, audience targeting, testing, the role of public relations in the conversion process, generating referrals and more.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

JANUARY 28, 2009

Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. It will also require generating scale quickly. Most important, however, are the words of actual customers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

SEPTEMBER 6, 2007

They have to be, to write about it week after week, when there's generally very little direct income involved. I recently received an email from Bill Halpern of Integrateurs International , a telemarketing B2B technology lead generation firm. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

JANUARY 11, 2010

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Unlike a company website, Twitter is immediate, informal and personal. Here are seven reasons every business needs to be on Twitter.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

APRIL 20, 2009

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

NOVEMBER 23, 2009

Generate word-of-word referrals? And, tired of filling out the same information over and over for each new social networking or profile site? Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Use social media more effectively for research?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

MAY 3, 2007

He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers." tools to drive customer community participation. Web Traffic.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

FEBRUARY 27, 2009

Jared’s focus is on managing the convergence of traditional and new media to effectively influence, inform and engage key audiences. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

APRIL 10, 2008

An occasional off-topic rant or musing is fine, but the "meat" of any successful business blog is information that your readers can use. Practical The best posts are the ones that help someone to do something better. Positive The old HR advice to "praise in public, criticize in private" holds true for blogging as well.

Blogger 20

Blogger RSS Tagging Work Management 20

WebMarketCentral

MAY 15, 2008

Finally, Using Google Analytics to Track Email Campaigns shows you how to use campaign management features within Google Analytics to track not only the number of visitors generated by your campaign, but also the number of pages they visited, average time on your website, percent of new visitors to your website and the average bounce rate—useful (..)

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 5, 2009

Along the way, the author cites helpful tools such as text editors ( HTML Kit , Arachnophilia , Dreamweaver) and color tools ( Color Hunter , transparent color generator, VisiBone colors by shade). Next, she makes her blog posts easy to share using social media badges and other techniques, such as turning on Email Post Links within Blogger.

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Blogger Adsense RSS Tagging 20

WebMarketCentral

JULY 14, 2009

I don't tweet false or spammy information, I don't want to read it, and I don't want to be associated with those who produce it. In short, either a "QualTweeps" or "QuanTweeps" strategy can generate reasonable amounts of Twitter traffic. So maybe I need to rethink my policy on following, I thought. More quality, less quantity.

Traffic 20

Traffic Twitter Web 2.0 Tagging 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JULY 16, 2007

They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. Smaller numbers of respondents valued social media for interactivity with peers and accurate information about news and trends.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

AUGUST 11, 2008

Socialcast is focused on using social dynamics to solve organization's internal information problems. The Socialcast application is a customizable internal corporate social network designed to allow the employees within a company to share information, ask questions, get answers, and engage more deeply in their daily work.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

SEPTEMBER 2, 2008

LogiXML is one of new generation BI tools vendors, along with QlikTech and Jaspersoft , that are taking a fresh technology approach causing huge headaches for traditional vendors in this space like Business Objects, Information Builders and Oracle.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

AUGUST 21, 2007

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Also make sure sales is involved—they (should) know better than anyone else what information your prospects want, as opposed to simply what you want to say.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

NOVEMBER 30, 2007

The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term. Another of their recent case studies, "How to Use Online Calculators for Lead Generation & Quadruple Conversion Rates," sounds tempting but is crap to be avoided at all costs.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

JUNE 16, 2008

In other words, technology has enabled your "market" to avoid your message and get information straight from your customers. Meanwhile, what several hot products—iPods, DVRs and satellite radio—have in common is that they enable consumers to avoid commercials.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

NOVEMBER 16, 2006

People want to do business with companies that are smart and helpful, and they expect companies to not only say that on their websites, but prove it by offering content that helps users solve problems, or gives them a one-stop source for information they would otherwise have to scan several sites to retrieve. What kind of content?

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20