Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. This helps prioritize leads with the highest conversion potential. This could involve segmenting your email list by industry, job title, or previous content downloads. Must Read: How to Generate Leads for B2B Sales?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. So make sure you nurture each segmented list of prospects with tailored cadences that include engaging information that speaks to their goals, needs, and challenges.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Zoominfo

MAY 31, 2022

Defining your market today — and understanding where your business can grow in the future — helps go-to-market teams focus on the right customers and competitors at the right time. However, external research may not meet the exact specifications for your addressable market, and estimations may carve out or tack on additional segments.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Goals like yearly milestones may be one way to help get that message across. Focus on financial upsides.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. The right brain helps put the emotional impact into the messaging and offers. Identify net-new accounts to expand your market reach.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Peter Fader, author of Customer Centricity, defines customer-centric Marketing as looking at a customer’s lifetime value and focusing your marketing efforts on highest-value customer segments in order to drive profits. And we can help you with that too.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

NetLine

APRIL 23, 2024

How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. Segment prospects based on their level of intent: Not all prospects have the same likelihood of converting into customers.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Zoominfo

MAY 8, 2020

This addressable market size calculation is especially helpful when it comes to estimating the size of a particular market and painting a picture of the financial opportunity that could be. ZoomInfo’s vast B2B company database can help you find prospects that meet specific criteria.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Porch Group Media

JANUARY 14, 2023

Through email personalization, your brand is better equipped to engage with customers and prospects, which helps drive engagement and revenue. Email List Segmentation By narrowing email lists to targeted lists, your audience will find your emails more relevant and focused to their personalized preferences.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

OCTOBER 21, 2021

Intuitively, we as marketers in this digital transformation age think, ‘Technology, data…that will help us,’” said Frans Riemersma, CEO of MartechTribe, in his MarTech presentation. “So The use of ad hoc reports helps these marketers answer the question of “what” their markets are doing. So what do we do? Channel-driven.

Organization 107

Organization Paid Search Agency Conference Digital Transformation 107

ClearVoice

JULY 7, 2023

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. Understanding your buyer’s journey and pain points can help expedite the sales process and find new customers. According to campaign monitor, segmented email marketing campaigns increase revenue by 760%.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. It describes various scenarios marketers might encounter on social and was originally designed to help brands understand real-time marketing.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Martech

OCTOBER 14, 2021

But more importantly, they deduplicate and sort the data based on rules set up in the system, helping marketers access accurate audience information. This helps marketers see how these groups are responding to their campaigns across multiple touchpoints. Data collection and cleansing. Audience activation and connection.

Multi-Touch Attribution 112

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 112

Vision Edge Marketing

FEBRUARY 22, 2022

Your upstream and downstream Marketing efforts related to segmentation, positioning, content, social, and SEO are paying off. For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . These will help determine what we refer to as “fit.”

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Martech

OCTOBER 22, 2021

The foundational technologies that help marketers target these segments are called identity resolution platforms. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester. Identity resolution technology connects a growing number of identifiers to one individual.

Work Management 101

Work Management Marketing Management Privacy Marketing Proposals 101

Only B2B

MARCH 6, 2024

Scenario 2: Lead Qualification Following the blog post download, you segment your leads based on their website traffic sources. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. This information helps assess their qualification for your SaaS.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Martech

NOVEMBER 30, 2021

Or do you want to expand into a new segment, territory or vertical market? Many ABM tool vendors offer an array of add-on professional services to help with strategy goals, in addition to onboarding and training on their products. Can sales and marketing work together to identify our target accounts?

Account Based Marketing 122

Account Based Marketing Work Management Marketing Management ABM 122

Martech

APRIL 29, 2022

By personalizing and scaling brand interactions like never before, AI can help brands create a human-centric customer experience. Intrusive instead of helpful. Because of that it’s easy for marketing to become intrusive, instead of helpful. Who to target : “How do we segment customers with precision? And that’s a problem.

Marketing AI 90

Marketing AI Forrester Conference Advertising Channels 90

Heinz Marketing

MAY 17, 2023

Advanced personalization requires content intelligence because it allows B2B marketers to go beyond simple segmentation and personalization tactics. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Advanced personalization requires content intelligence because it allows B2B marketers to go beyond simple segmentation and personalization tactics. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Personalization Automation Case Studies 52

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. Source: Forrester Research. The objective review of the POS metrics helps channel partners to qualify or disqualify an opportunity early in the sales cycle. Boosting sales performance in direct and indirect sales channel is complex.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Only B2B

SEPTEMBER 21, 2023

Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months. Lead Nurturing Best Practices : Lead scoring helps tailor lead nurturing efforts to individual leads’ needs, improving engagement and trust-building.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Top Rank Marketing

AUGUST 18, 2023

.” — Valeria Piaggio @FuturesNewAmeri Click To Tweet Forrester’s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations — Except In Technology Some 84 percent of U.S. Have you a come across your own top B2B marketing news item we haven’t yet covered?

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech Advisor

APRIL 6, 2020

It helps you better manage your customer base and increase the sales rate, all at the same time. In simple terms, a better understanding of your customer’s likes and dislikes, smarter segmentation, and a higher return on investment is what predictive analytics does for your email-marketing program.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Zoominfo

MAY 25, 2022

Analysts from Forrester found companies that implemented a B2B sales and marketing intelligence solution realized 35% more leads in their pipeline and 45% higher-quality leads, leading to higher revenue and growth. Salespeople get burned out using inaccurate data that doesn’t help them set quality meetings or generate qualified leads.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. UGC’s hidden power is in its ability to scale, enabling marketers to expand exposure across new platforms and extend its reach to new audience segments.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Martech

JULY 29, 2022

This last category is critical, and will help you avoid making a costly mistake. Does the tool help identify target accounts? Can we segment and view accounts by multiple criteria? Does the tool help us comply with relevant privacy regulations? Did the vendor help? Are they showing us our “must-have” features?

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

Martech

MAY 4, 2022

Here are three ABM strategies, stemming from these pillars, Cerretani believes can help marketers improve their conversion rates. The marketers should also note if their brands are surging for competitor keywords , segmenting out those associated accounts. Incorporate ABM into top-of-funnel channels. Why we care.

Account Based Marketing 111

Account Based Marketing ABM Webinar Metrics Effectiveness 111

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Intent helps define that granularity. This will save time and money for the entire organization, and ultimately help close more deals.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Contently

MARCH 31, 2017

As a Forrester report from last July suggested, personalization is often a manual, reactive process: Marketers analyze behavioral and identity-based data from first- and third-party sources, and then use that to inform future content deployments. Technology promises to help in multiple ways.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Social Media 102

Social Media ROI Work Management Marketing Management 102

ANNUITAS

DECEMBER 11, 2023

The result is automated content development, automated emails, automated chat prompts, automated lead identification, automated segmentation … you get the point. We see three marketplace shifts that will help course-correct AI in go-to-market: The emergence of ‘strategic guardrails’ to guide AI in go-to-market AI isn’t automatic.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130