Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Martech

NOVEMBER 30, 2021

Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management support and financial resources. Have we identified our ABM goals? Who will own or manage ABM?

Account Based Marketing 118

Account Based Marketing Work Management Marketing Management ABM 118

Madison Logic

JANUARY 18, 2023

Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Here’s a quick guide from the 2023 Full-Funnel ABM Playbook to help you understand how to map content to personalize and own the customer experience: .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Strategic-IC

NOVEMBER 10, 2020

What is ABM, and what key points do you need to understand before considering an ABM strategy? Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape. How Is ABM Growing?

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. Four Go-To ABM Plays for Customer Retention and Growth. Using ABM to Keep and Grow Accounts: Q&A Session.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). The shift and the case for ABM: Anonymous buyer’s journey. And that’s where ABM comes in.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Madison Logic

DECEMBER 29, 2022

NEW YORK, 29 December 2022 – BC Partners, a leading international investment firm, announced today that it has signed a definitive agreement to acquire a majority stake in Madison Logic, the global leader in Account Based Marketing (ABM), from Clarion Capital Partners (Clarion). About Madison Logic.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Only B2B

JULY 5, 2023

According to Forrester Research , 92% of B2B marketers believe that ABM (Account-Based Marketing) is crucial for their overall marketing strategies, making it a powerful approach for demand generation. By personalizing content, engaging key decision-makers, and aligning marketing and sales efforts, ABM can drive impressive results.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Zoominfo

MAY 31, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is. Then you can layer in data (such as intent and technographics) to prioritize further.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Terminus

OCTOBER 6, 2021

Plus, their data will grow with them as Terminus CDP automatically discovers new contact and account data necessary to scale ABM efforts. We pioneered ABM, we know first-hand it begins and ends with data. We’re proud to share that Terminus is included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report.

Work Management 26

Work Management Marketing Management Vendors Account Based Marketing 26

Forrester B2B

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

Segmentation 52

Segmentation Forrester B2B Custom Publishing 52

Contently

MARCH 31, 2017

The technology has even gained some traction in the B2B space, particularly with the rise of account-based marketing (ABM). Creators are already tasked with creating a steady beat of content; personalization asks them to target and customize content based on segment, behavior, and, in the case of ABM, even individual accounts.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Terminus

MAY 8, 2020

When you adopt an ABM approach, you’re supporting all groups associated with the company’s revenue goals. To show why ABM can become a CRO’s BFF. Below you’ll find numbers from third-party studies, analyst reports, and real Terminus customers that all represent ABM success. That’s why we wrote this blog post.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Forrester B2B

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

Segmentation 52

Segmentation Forrester B2B Custom Publishing 52

InsideView

OCTOBER 16, 2019

The rankings were based on ratings by more than 1,500 Enterprise and SMB buyers, along with RIA’s own evaluation of each vendor’s ABM execution and strategy. OK, maybe you’re wondering what exactly is an Account Based Marketing (ABM) strategy? Everyone is talking about ABM and some companies seem to be having great success with it.

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Forrester Research defines buying groups as “audiences that are activated to find solutions to business needs that match the selling organization’s solutions.”

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Only B2B

SEPTEMBER 21, 2023

Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months. Sales Funnel Efficiency : Effective lead scoring streamlines the sales funnel by focusing resources on leads with a higher likelihood of converting.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. We help them use the data either directly in systems like Salesforce, for BDR outreach in LinkedIn, and through ABM platforms like 6Sense and Demandbase.”

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

6sense

DECEMBER 10, 2021

Within the past quarter alone, the company launched more than a dozen new features and enhancements, including: Support for Microsoft Dynamics CRM to enable users to build 6sense account segments with Dynamics data. Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Unlike traditional targeting segments, intent data allows brands to understand which users are in the market for their product or service. Enhance your ABM program. Understand your target market. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. The report notes that ABM requires quality data to identify and zero in on key accounts and targets, reach them across channels, and deliver relevant content.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Content4Demand

JUNE 27, 2019

Forrester: CMOs Face Creative Rut While Overspending on Technology. Forrester’s latest report about customer experience indicates that CMOs are struggling to deliver brand value with the $19 billion currently slated for technologies including mobile, social media and ad technologies through 2022. ABM in Action. Summer Reading.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts. Source: SiriusDecisions).

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Terminus

JANUARY 31, 2023

The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” “Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave : B2B Advertising Solutions, Q3 2022 report said.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Forrester 20

NetLine

DECEMBER 27, 2023

Having a marketing automation platform, in particular, makes it easier to scale your marketing efforts and is essential when scaling marketing strategies such as pairing intent data with ABM. It makes it easier to identify and align data elements.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

6sense

JUNE 14, 2016

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Such data is more interesting in the context of micro-segmentation for things like competitive take-out plays and broad-base targeting.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Forrester B2B

APRIL 17, 2018

Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. hear the ABM hoopla and think “wasn’t this called major* account management 10 years ago?” Old timers (like me!) ” […].

Account Based Marketing 52

Account Based Marketing ABM Planning Marketing Plans 52

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. These segments can be leveraged to trigger actions and personalization across any channel. Accounts, Contacts, and Products All Matter.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 00:27:10 – 00:27:55) Insights into account-based marketing (ABM) and its alignment with broader marketing goals for optimization. (00:34:54

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. . First party vs. Third-party Intent Data .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Using data to provide targeted messaging and offers to specific segments of your audience. Dig deeper: What is personalized marketing and how is it used today?

Marketing Analytics Tools 125

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 125

Aberdeen

SEPTEMBER 10, 2019

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. Now that tech providers are offering more granular targeting capabilities, the key to digital ad effectiveness will be having the data necessary to narrow your segments.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Martech

JANUARY 25, 2022

Customer segmentation. Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale. Automated data entry. Process scaling.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Terminus

JANUARY 31, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Terminus

JANUARY 24, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26