Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. Industry Activity.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Zoominfo

MAY 25, 2022

Sales intelligence combines advanced prospect data with real-time buying signals that empower business development teams to connect with the right buyer at the right time. Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Hubspot

MAY 16, 2017

You can start this process by gathering intent data from the broader web. What is Intent Data? Intent data is generated from actions that tells you what a potential buyer is interested in. According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. The left brain puts the data and the math into the segmentation, the scoring and improving the odds of campaign success.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

6sense

JUNE 14, 2016

It goes a little something like: “Okay, I get how you are different, but I’ve spoken to other predictive vendors that provide a score using thousands of individual data points about a company. Such data is more interesting in the context of micro-segmentation for things like competitive take-out plays and broad-base targeting.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”.

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. Learn more: Benefits of Content Personalization for B2B Marketers.

Planning 58

Planning Studies B2B Marketing Trends 58

PureB2B

APRIL 21, 2017

Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. Using Buyer Intent.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Valasys

AUGUST 12, 2019

Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan. The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts. Source: SiriusDecisions).

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

PureB2B

APRIL 21, 2017

Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. Using Buyer Intent.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on Everybody Loves a Personalized Email.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Furthermore, AI-fueled sales tools can segment leads based on their engagement and how profitable they are likely to be. AI makes customer data more vulnerable.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Valasys

FEBRUARY 10, 2020

According to Forrester , experience-led companies have 1.6x Analyzing the intent data of the customers from the first & third-party sources gives marketers an idea to collect truly relevant customer information & implement the data-driven customer insights to make wiser business decisions.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

6sense

MAY 23, 2016

The reason is that firmographic data alone can never tell you whether an account is in an active buying cycle only that they have a high probability of being able to make use of your products and services. “Doesn’t every predictive vendor have intent data?” ” Nothing worth doing is easy.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. On the SmartBug side, we know there’s only so much that technology can do. Meet up regularly (e.g.,

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Terminus

MAY 8, 2020

And the SDRs are using behavioral data and intent data to follow up, leading to a more personalized (and efficient) approach that results in more qualified opportunities. The quote above is from the same Forrester Consulting study we referenced earlier. Intent data can show you when a customer is researching a competitor.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. And disjointed platforms are painful to integrate and manage.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

6sense

DECEMBER 10, 2021

It had to tighten its segmentation from “casting a wide net” to “using a fish finder” . And it wanted to pivot its campaigns away from a “MQLs via email nurture” approach toward an integrated, micro-segments approach. Ultra-Successful Segmentation. Segmenting and building journeys based on unique keyword clusters.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Madison Logic

AUGUST 15, 2023

The annual list represents a unique look at the most successful companies within the American economy’s most dynamic segment — independent small businesses. Magazine ’s 2023 Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The company’s appearance on the Inc.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Multi-Channel 52

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. This data can come from your own first-party data in your CRM. It can also be acquired through tools such as Intentive or Audience Explorer that show you what buyers are looking for when researching online. Naturally, marketing has a key role to play, too.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

DealSignal

MARCH 22, 2023

As you develop and roll out your inbound marketing efforts, keep in mind that the content you create should be tailored to your audience segments. HubSpot’s State of Marketing Report says that marketing to three different audience segments is the most common among marketers. #3 Which pages on your website are converting well?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Full Circle Insights

JANUARY 31, 2023

Metrics that are rooted in the Forrester B2B Revenue Waterfall framework, such as detected to engaged conversion rates , can help marketers monitor account activation. Before ABM became the most popular B2B marketing strategy, marketers focused on qualifying leads for sales. Now, account activation is J ob #1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Trends 52

DealSignal

JUNE 3, 2021

As you develop and roll out your inbound marketing efforts, keep in mind that the content you create should be tailored to your audience segments. HubSpot’s State of Marketing Report says that marketing to three different audience segments is the most common among marketers. #3

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Inbox Insight

NOVEMBER 13, 2018

When it comes to thinking of compelling topics and deciding which formats are the most readable for your audience segments, the following considerations are essential: What channels do they use? Audience goals and intent data. Data from websites other than yours is known as third party intent data.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Madison Logic

MARCH 25, 2022

Apply proper attribution and segmentation. From there, breaking down accounts into smaller segments makes it easier to create and personalize campaigns to their specific needs. For example, you could segment by demographics (e.g. Match your messaging based on segments and nurture tracks. How many times?

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Full Circle Insights

DECEMBER 14, 2022

The Forrester B2B Revenue Waterfall is a popular choice because it uniquely captures the opportunities in ABM and accurately represents the B2B account journey. In the Forrester B2B Revenue Waterfall, Job #1 for marketers is to move accounts to the “prioritized” stage, which is equivalent to a marketing qualified lead (MQL). .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Funnels Top of Funnel 52

Inbox Insight

JUNE 21, 2019

5 Types of Buyer Intent Data to Gauge B2B Engagement. 68% of B2B customers prefer to research independently online ( Forrester ). 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content ( Forrester ). The Future of B2B Marketing; New Tactics for a New Generation.

Peer-to-peer 58

Peer-to-peer B2B Forrester Buyer Intent 58

Martech

APRIL 15, 2022

AI can also be used to keep track of intent data, which enables marketers to understand a customer’s actions. AI can also aid B2B marketers in segmenting channels to identify the most effective way to engage with potential buyers. More efficient programmatic advertising. Why we care.

Marketing AI 119

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 119