Biznology

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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees.

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Top B2B conferences for 2022

Biznology

May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. This is the Sirius Decisions conference of yore, now incorporated into the Forrester brand. Forrester also operates related conferences on CX, data, tech and innovation. It serves sales, marketing and product people.

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3 innovative ways to structure video content to support sales engagement

Biznology

The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. But leveraging creative resources across multiple videos is a very cost-effective way to reach different audiences and reinforce your messages in different channels. Map videos to the customer experience.

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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020.

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The 21st Century CMO and the Future Of Marketing

Biznology

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. This is certainly wishful thinking, but my gut says the EU regulators will clarify whether some exceptions or workarounds may be available to B2B marketers as the May 25, 2018 deadline approaches.

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Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal

Biznology

A strong event, made even stronger after Sirius’s purchase by Forrester. Kudos to them! Let’s show our support by attending. Converted to virtual. May 3-6, Austin, Sirius Decisions 2020 Summit. Now virtual. May 27-28, Chicago, B2B Marketing Ignite USA 2020. At last, the event we’ve been waiting for.