Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. For example, businesses in the United States spent $232.70

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

KoMarketing Associates

JUNE 7, 2018

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly. Existing Audience Surveys.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website. Here, we’ll explore two powerful methods: 1.

Social Media 40

Social Media Research Social Marketing Planning 40

Navigate the Channel

MARCH 13, 2023

Feedback goes far beyond just opinion. HubSpot suggests you collect this feedback by “browsing online forums and monitoring purchase activity and trends,” as well as conducting focus groups (if you have the resources or support of a marketing group). (True for any company.)

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. Even worse, choosing a creative concept based on the collective opinion of marketers – an office strawpoll!

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Since the network first launched in 2016, it’s generated 689 million users worldwide and it’s not slowing down. Need insight into an emerging trend? You just need social listening data. .

Viral Marketing 118

Viral Marketing Network Marketing Fulfillment eCommerce 118

The Lead Agency

DECEMBER 9, 2020

Forums can also be used to pay attention to what people are saying, which can give your business direction as to their opinions, motivations and challenges. You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. Step 3: Research Actual Customers.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. It is crucial to understand the number of potential customers in each segment, their growth trajectory, and the revenue they generate.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Velocity Partners

JUNE 6, 2023

We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). One of the first things we need to consider is how to generate enough volume from the right target demographics. Driving demand generation? Here’s what we came up with.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Content Standard

MARCH 9, 2017

But even if your brand has embraced the digital age before your pivot to the younger generation, traction might still be proving difficult. Public opinion of “authority” in the financial space shifted. All brand marketers research their audiences to find the most receptive crowds and gauge public opinion.

Trust Marketing 84

Trust Marketing Branding Brand Identity Planning 84

SmartBrief - Marketing

JULY 31, 2023

Additionally, brands will generate relevant and inspirational content. We are seeing beauty brands achieving success by producing community generated makeup contests that attract participants. Future opportunities for brand communities in China The arrival of AI-generated content (AIGC) could change brand communities.

Communities 52

Communities Branding Brand Identity Work Management 52

Martech Advisor

DECEMBER 6, 2019

The research involves feedback and opinion from consumers, which can be done in-house or by a third-party. It's usually done via product testing, focus groups, and surveys. Other factors include how much interest these keywords generate and how many competing companies in the market are using it.

Research 95

Research Marketing Websites Buyer Personas Tips 95

FMG Suite

NOVEMBER 23, 2020

No one likes getting negative feedback, but taking the time to solicit opinions from clients can help a firm do more of what works and improve the services they offer. These focus groups meet at a regular cadence, ideally quarterly, to discuss what is going right and what could be improved in the firm. Client Advisory Boards.

Opinions 52

Opinions Customer Surveys Validation Transparency 52

Hubspot

SEPTEMBER 17, 2020

A thoughtfully curated panel allows you and the team to hear from a diverse set of customers, offering a breadth of experiences and opinions.". Once you've found customers that can offer a wide range of perspectives and opinions, it's time to host the panel. This is important to consider when creating a panel, as well.".

Enterprise Management 100

Enterprise Management Planning Work Management Marketing Management 100

Kevin Indig

MARCH 18, 2023

But skyscrapers can now be built taller and faster than ever before, thanks to Chat GPT and generative AI. On top of that, a lot of sites compete for the same keywords with slightly better content, trying to build a taller skyscraper. In that environment, web aesthetics can be a marginal advantage. Most companies don't have that.

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Oktopost

MARCH 22, 2022

Often also called UGC, or user-generated content, this powerful form of word-of-mouth marketing can manifest as social posts, reviews, or any sort of appreciation around your products or services. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Hubspot

JANUARY 31, 2019

But in an industry where skimming a page for 10 seconds counts as a view, leaving your desk to grab some string cheese will result in a time-on-page of five minutes, and 50% of web traffic and engagement are generated by bots and Chinese click farms , claiming digital metrics are a surefire way to gauge your content’s emotional impact is a stretch.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Marketing Analytics Tools 100

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. It helps explain and define opinions and behaviors of respondents.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. It helps explain and define opinions and behaviors of respondents.

Research 62

Research Campaigns Work Management Marketing Management 62

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. You must find a platform that compliments your target audience.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

markempa

SEPTEMBER 27, 2016

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. We formulate our opinions about companies based on our interactions with their people. How to Put the Customer First in Lead Generation. It’s shocking how little of this happens.

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 120

Content Standard

JANUARY 3, 2019

According to Dino Fire, president of market research and analytics at the Data Decisions Group, it costs less in time, energy, and money to harvest the same benefits from a facilitated community group than from a traditional market-research focus group. Addressability.

Communities 75

Communities Peer-to-peer Branding Brand Identity 75

ClearVoice

MARCH 19, 2021

They don’t have any opinions about it, don’t realize it exists — so certainly they won’t think to buy it. Brand sentiment: What’s the general feeling and attitude about your brand amongst consumers who may or may not have engaged/purchased. Why is brand awareness such a popular KPI? From the brand POV.

Branding 59

Branding Brand Identity Paid Search Agency Mobile Advertising 59

Markempa

AUGUST 12, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. We formulate our opinions about companies based on our interactions with their people. How to Put the Customer First in Lead Generation. That’s empathetic listening. How Drift makes this real.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Jackie Walts

MARCH 2, 2016

In my opinion, small business is best defined as under 50 employees. I’ve heard in focus groups that that’s how they know the offer is for them). If you haven’t marketed to them before, here are a few hints for success: If you want to market to small business, first you have to determine how you’re going to identify them.

Small Business Marketing 54

Small Business Marketing Business Budget Programs Tips 54

Hinge Marketing

AUGUST 23, 2017

In this approach, researchers talk directly with people to gather their experiences and opinions about your business, product or other aspects of the marketplace. Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. Let’s start with data collection.

Research 94

Research B2B Marketing Sample Planning 94

LEADership

OCTOBER 28, 2013

5 Ways to Stop Fretting and Be More Productive in Your B2B Lead Generation Efforts. B2B Lead Generation—How to Be More Productive AND Stress-Free. I have found good inspiration from leaders and my own experiences, so I’m happy to share my top 5 tips on how to be more productive in your B2B lead generation efforts.

Lead Generation 40

Lead Generation Transparency Opinions B2B Marketing 40

Eric Mower + Associates

NOVEMBER 20, 2018

Which, in turn, generated some of the best and most effective and business-changing work I’ve ever done. Consider my favorite definition of brand loyalty: “The faithfulness of customers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands.”

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

Bluetext

MARCH 15, 2023

Bill also taught me that having a great attitude and opinion; knowing what is a good product and what is not is a critical skill. The only way to do that is this video and imagery can be self-generated off of algorithms and prompts. Rand Kramer was my first real professional creative director mentor.

Creativity 30

Creativity Marketing AI Curation Paid Search Agency 30

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People aren’t afraid to voice their opinions on social media. User-generated content is one of the best parts about using social media for business. Generate Leads. Know What Customers Really Think.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

JANUARY 18, 2012

Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. Ask people in your social network to share their opinions on a critical issue through a survey or poll. And you know what?

Social Media 28

Social Media Media Marketing Management Social Networks 28

ClearVoice

JANUARY 29, 2024

LEGO Ideas has several key elements: Users showcasing their creativity Online promotion to gain support for ideas Public voting to gauge user preferences LEGO integrating user-generated content (UGC) into its marketing and product development strategies No wonder LEGO is such a household name.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Hubspot

JANUARY 16, 2014

This technology, passed on by the generation before mine, is innate to how I communicate. Let’s face it: Every generation is different from the next. Your parents’ generation had a tough time connecting with you when you were 20, too. The iPhone came out in 2008 -- I was 18 years old and a senior in high school.

Marketing & Strategy 28

Marketing & Strategy Demographics Communities Outreach 28

Atomic Reach

JUNE 5, 2023

Then we'll explain how RAD AI uses artificial intelligence to connect audience persona models with the right creative strategies and key opinion leaders to reach your target demographic. During production, the ad may be shown to focus groups for feedback. These groups can indeed save the day, but they also can drop the ball.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

Tomorrow People

OCTOBER 10, 2017

Have an opinion and don’t be afraid to show it. You can even conduct customer surveys, questionnaires and focus groups to get detailed insights on the kind of content your audience needs and wants. Don’t rework and rehash the same old themes, formats and titles. Embrace trends in your industry, the news, find a new angle.

Marketing & Strategy 476

Marketing & Strategy Marketing Strategy Content Marketing Work Management 476