Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 111

Social Media Paid Content Media Business 111

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Atomic Reach

JUNE 5, 2023

Learning from Bud Light's Influencer Marketing Blunder: How Artificial Intelligence Can Prevent Dumb Mistakes If you want to illustrate why brands need data-informed decisions when doing influencer marketing, you need look no further than the case of Bud Light. Pepsi's Kendall Jenner ad. What Caused Bud Light's Marketing Fail?

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

Hubspot

SEPTEMBER 15, 2011

But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. The last thing you want is multiple people tweeting the same content or duplicating efforts.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

LEADership

OCTOBER 28, 2013

5 Ways to Stop Fretting and Be More Productive in Your B2B Lead Generation Efforts. B2B Lead Generation—How to Be More Productive AND Stress-Free. I have found good inspiration from leaders and my own experiences, so I’m happy to share my top 5 tips on how to be more productive in your B2B lead generation efforts.

Lead Generation 40

Lead Generation Transparency Opinions B2B Marketing 40

Scoop.it

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. A chief marketing officer , or CMO , is a member of the C-suite responsible for all marketing activities in the organization. CMO vs VP of Marketing. Let’s start!

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Optinmonster

MARCH 30, 2020

In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? Get paid to do what you love. Do Some Basic Market Research. Starting to go a little stir crazy? Be your own boss.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can learn to make your marketing far more effective by improving it with A/B testing!

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Marketing Craftmanship

MARCH 27, 2013

Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Let’s take a look.

Generation 104

Generation Terms and Conditions Peer-to-peer Paid Search Agency 104

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Hubspot

OCTOBER 18, 2011

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28