Eric Mower + Associates

NOVEMBER 20, 2018

We hear the call, “Be obsessed with the customer! Recently, the ANA (Association of National Advertisers) asked for my thoughts about Customer Obsession for an article on business-to-business marketing. It’s not customer only. What I really believe in is the idea of customer intimacy and enlightenment.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

Hinge Marketing

AUGUST 23, 2017

Participants might include existing customers, former customers, prospective buyers, lost prospects (buyers who chose to buy from another company), and influencers. In this approach, researchers talk directly with people to gather their experiences and opinions about your business, product or other aspects of the marketplace.

Research 94

Research B2B Marketing Sample Planning 94

Lead Liaison

FEBRUARY 9, 2023

The Importance Of Customer Experience For B2B Relationship Efficiency, service, quality, and reliability… These are just a few of the terms we often hear when discussing the topic of customer satisfaction. Most businesses understand that retaining customers is a fine art that requires a well defined process.

Ideal Customer Profiles 98

Ideal Customer Profiles Lead Liaison Customer Satisfaction Lead Scoring 98

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. In this guide, we’ll show you how to build a winning customer experience strategy.

Marketing AI 131

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 131

Sprout Social

AUGUST 21, 2023

Welcome to the internet — where your customers are talking and their words carry weight. But reviews do more than just attract and convert potential customers. They’re excellent tools for building trust with potential customers as they’re proof you’ve succeeded in delighting past clients just like them.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Google 84

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Your opinion is as valid as anyone elses, so come on.

Social Media 100

Social Media Communities Wiki Work Management 100

Sprout Social

JANUARY 20, 2021

Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. Evaluate the changing needs of customers. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

Work Management 109

Work Management Marketing Management Research B2B Marketing 109

Martech Advisor

FEBRUARY 5, 2020

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. In this article, we share five steps to make Voice of the Customer part of your messaging approach. There’s no denying the importance of customer feedback in today’s competitive marketing environment.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

Single Grain

MAY 31, 2023

Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. AI for marketing is becoming increasingly essential for businesses striving to stay competitive.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Scoop.it

OCTOBER 20, 2022

What makes B2B content genuinely remarkable is the ability to target potential clients directly, generate sales leads, maximize your content reach and facilitate revenue growth. Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84