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A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning. The more that you learn, the more places you’ll go.”

Planning 180
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How to make sure your data is AI-ready

Martech

Focus on the fields necessary to sell and service them. Lock up your system Once that’s done, nail down which fields and screens are essential. Re-configure your database to make them required for data entry, and don’t allow any user to move on without populating those fields. That’s great and exciting.

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DAM metadata: Why less is more

Martech

A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. This article explores why you should avoid having too many metadata fields and how to streamline metadata management in your DAM. Don’t be afraid to push back and question if a field is truly needed.

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

But stand at an open aisle in any Target, Walmart or the bleachers at your local team’s home field and look at all the people you see. The way you and your company relate to the public is crucial to its success. Understanding there is no uniform general “public” is also not an option. Are they the general public? Of course not.

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How To Create an ActiveCampaign Form With a WordPress Plugin

Optinmonster

We wanted to mention 3 features unique to OptinMonster’s inline forms: Smart Success, Content Lock, and Attention Activation. First, you’ll need to sign up for an ActiveCampaign account. They offer a 14-day trial that you can sign up for without a credit card. Next, click on Developer in the expanded menu. Click on Add New.

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Marketing in 2021: The impact of blockchain on CX

ClickZ

Most blockchain solutions can help to level the playing field by eliminating intermediaries and storing customer data safely, returning a degree of power to the user. There is scope for marketers to use blockchain to manage a secure network of loyalty programs designed to lock in new customers. billion to $4.1

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7 Habits of Highly Successful Prospectors, According to Sales Leaders

Hubspot

It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. They prioritize relationships over immediate sales.