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| | IT'S ALL ABOUT REVENUE
JULY 26, 2011 [Lock-In, Pricing] 8 Rules For Running Online Display Ads
by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience. Remember: your audience isn’t browsing the web in hopes that they’ll run across your advertising.
| | REPUTATION TO REVENUE
OCTOBER 6, 2010 [Lock-In, Pricing] Why is customer-centric marketing still more talk than action?
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Busicom, a scientific calculator company, for example, commissioned Intel [in 1969] to design a chipset for its new programmable calculators.
NOVEMBER 19, 2013 | B2B MARKETING UNPLUGGED
[Lock-In, Pricing] Just Because It’s Content, Doesn’t Mean It’s Good
FEBRUARY 14, 2012 | HUBSPOT
[Lock-In, Pricing] 11 Ways to Give and Get Customer Love
AUGUST 23, 2011 | INBOUND SALES NETWORK
[Lock-In, Pricing] Does Your Competitive Strategy Start With Your Customers?
JULY 26, 2011 | IT'S ALL ABOUT REVENUE
[Lock-In, Pricing] 8 Rules For Running Online Display Ads
OCTOBER 14, 2010 | B2B MARKETING UNPLUGGED
[Lock-In, Pricing] Ten Things to Do in a Recession
OCTOBER 7, 2010 | B2B MARKETING UNPLUGGED
[Lock-In, Pricing] Hail Mary Marketing
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| | B2B MARKETING UNPLUGGED
NOVEMBER 19, 2013 [Lock-In, Pricing] Just Because It’s Content, Doesn’t Mean It’s Good
few weeks later it was Alex with this observation: “Every decent writer in this city is either on maternity leave or hates me.” Linda has at least some of them locked in a closet. Our days of lavish production values on corporate videos ended in a Songified mush of video for its own sake. They went to work in magazines, and a few stuck around in marketing.
| | B2B MARKETING UNPLUGGED
OCTOBER 14, 2010 [Lock-In, Pricing] Ten Things to Do in a Recession
Still stuck in the recession even though President Obama says it’s over? In 2009, while Verizon and HP were slashing their B2B spend, IBM, AT&T and Microsoft were increasing theirs by more than 20%. Lock in your long-term media spend at the lower rates. Watch for competitors not renewing exclusive sponsorships of things like awards programs, events or research and be prepared to push for lower pricing to take them over. Write a plan to increase revenue share in your worst performing markets. You can see the stats here. Are they stable?
| | HUBSPOT
FEBRUARY 14, 2012 [Lock-In, Pricing] 11 Ways to Give and Get Customer Love
Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media. In what other ways do you show your customers some love? you ask? Customer Evangelism.
| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 1, 2009 [Lock-In, Pricing] Net-Results Simplifies Demand Generation for Small Business
In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. Net-Results argues that its approach avoids the “vendor lock-in” that comes from using forms hosted by the demand generation vendor. Pricing is also aimed at small businesses. Net-Results does not.
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GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 23, 2010 [Lock-In, Pricing] Can the social web play a role in customer retention?
Is there a way to attract and retain B2B customers without lowering your price? And is there a way to leverage the social web to keep your customers … even in the extreme case of a commodity market? Holding onto customers in a buyer’s market is one of the most extraordinary challenges in business, especially if you’re selling a commodity (Commodity = purchasers view suppliers as identical on all factors but price, i.e. common coal, steel, or chemicals). But there are ways to lock-in customers even in ugly downturns. MORE >>
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 7, 2010 [Lock-In, Pricing] Hail Mary Marketing
Now that good times are back, with little apparently learned, we are going to be filling our vacancies, eating lunch out, attending conferences in lovely places and glaring the Hand-Wringers back to the corner. m sad because marketers are inherently lazy and when times are good we fling money in the general direction of our agencies and head out to the gym, secure in the knowledge that our asses are covered and if the campaign tanks, the numbers will probably still be good. Hail Mary marketing rules the day in tough times. How wonderful! The recession is over! MORE >>
INBOUND SALES NETWORK | TUESDAY, AUGUST 23, 2011 [Lock-In, Pricing] Does Your Competitive Strategy Start With Your Customers?
In the past, companies competed based on things like manufacturing and distribution strength, the power of information. In the digital work, there no longer are barriers to potential entrants or substitutes - competition can come from anywhere. Customers have real-time information about pricing, product features and competitors. In their new report “" Competitive Strategy In The Age Of The Customer ," Forrester Research stresses that companies must be more than customer focused, they must be customer obsessed. Today these factors are non-existent. MORE >>
INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 3, 2010 [Lock-In, Pricing] How Lack of Marketing Content Can Derail Your Website Redesign Project
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” MORE >>
ACHIEVE MARKET LEADERSHIP | MONDAY, FEBRUARY 18, 2008 [Lock-In, Pricing] 2007 Mobile Internet Scorecard
In 2007 we experienced some real progress toward the Mobile Broadband breakthrough, or the tipping point. believe we need to see progress in five areas for the breakthrough to really happen: Applications. Of these categories, I believe we saw the biggest improvement in Devices , and the greatest near-term hope in Applications. Continued focus on putting desktop web in hands of mobile users, despite small screens and slow data speeds. Hope that we will see breakthrough mobile apps and more openness in 2008. Greater use of WiFi in devices. Devices. MORE >>
- [Lock-In, Pricing] The ROI of Business Intelligence THE ROI GUY | THURSDAY, DECEMBER 15, 2005
- [Lock-In, Pricing] The Benefits of Business Intelligence THE ROI GUY | THURSDAY, DECEMBER 22, 2005
- [Lock-In, Pricing] The ROI of Business Intelligence TOM PISELLO | THURSDAY, DECEMBER 15, 2005
- [Lock-In, Pricing] The Benefits of Business Intelligence TOM PISELLO | THURSDAY, DECEMBER 22, 2005
- [Lock-In, Pricing] Smart Marketing: Small Business Marketing - The Best Ways to Guarantee your Service SMART MARKETING | WEDNESDAY, JULY 23, 2008
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