seo.co

AUGUST 20, 2020

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. But what exactly is an SERP, and how can you use an SERP to your advantage?

SERP 111

SERP Paid Content PPC Cost Per Click 111

Brightedge

FEBRUARY 4, 2021

February 2021 Update: As we do every month, we've updated our analysis and data to bring you the latest insights on Featured Snippets and Universal Search. The SERP landscape is also constantly changing and has evolved dramatically over time. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

SERP 52

SERP Trends Mobile Marketing Youtube 52

ClickZ

OCTOBER 4, 2019

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. YouTube and video optimization are topics a lot of us are keen to learn a lot more about. billion people who use YouTube every month, and people are spending over a billion hours watching videos every day on the platform.

Youtube 101

Youtube Intent Optimization Merchandising 101

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Conductor

SEPTEMBER 9, 2021

Our AI engine generates on-demand lists of the top ranking subtopics and terms to incorporate into your copy for any topic, geared towards boosting your content to the top of the SERP. Track your brand’s holistic digital presence on Google and Amazon SERP and group multiple web properties across any form of digital content (e.g.,

Features 59

Features SERP Correlation Content 59

SEMrush

OCTOBER 9, 2019

This week‘s Google News Digest features an unprecedented move by Google to allow site owners to determine their SERP snippet content. Other highlights include its introduction of its own YouTube search news series, updated Google Ads recommendations, and a new version of Google Shopping for U.S.

Features 71

Features Google Ads SERP 71

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

SEMrush

JULY 31, 2019

There were some notable changes in Google‘s SERP experiments over the past two weeks. Find out what has changed in the SERPs, Google Ads, and Google tools. Also, ever dreamed of your own YouTube Masthead ad? Foremost among them being its unannounced and to date, unexplained, “Maverick Update.“

Google 79

Google Ads SERP Features 79

Conductor

APRIL 26, 2021

Your content lives everywhere, from blogs and ecommerce pages, to social posts, press releases, and even YouTube videos. With Digital Presence tracking , you’re able to track the visibility of all your digital content on the Google SERP. Want to see Conductor’s new measurement features in action?

Features 52

Features Organization Enterprise Management Work Management 52

Conductor

MAY 12, 2020

It can be YouTube videos, social posts, press coverage, and so much more. With Digital Presence tracking, you’ll be able to track the visibility of all your digital content across social media, blogs, press coverage and more, on the Google SERP. That’s Not All: Even More Features Released. Want to see our new features in action?

Features 59

Features Blogspot Work Management SERP 59

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. I’ve done a lot of research on featured snippets in the past. The project was passed on to me by an industry friend. Very unlikely.

Case Studies 64

Case Studies Case Study Features Studies 64

KoMarketing Associates

MAY 25, 2022

The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Reach YouTube viewers . How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Kevin Indig

MAY 29, 2023

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. Google’s corroboration feature lets us break AI answers down and see which web results contributed to what part. Why would users read the Featured Snippet when they get an AI answer above?

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Conductor

OCTOBER 1, 2019

Today, we’re excited to release a new set of features in our platform, Conductor Searchlight, bringing new platform intelligence to our customers and helping marketers make a bigger impact. Create content that drives results with Content Briefs and YouTube Video Tracking. Manage Every Channel with YouTube Video Tracking.

Features 40

Features Comparison Multi-Channel Youtube 40

Sharpspring

NOVEMBER 17, 2021

Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Step 3: Upload Your Video to Youtube. Yes, there are other platforms, beyond Youtube, to which you will be able to branch out to with time. Youtube is a discovery platform of its own.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Moz

MAY 21, 2019

Here's one from a search for our own podcast, MozPod: While the feature itself is interesting, and the fact that the main result goes to Apple while the episodes go to Google is entertaining, the talk out of I/O suggested something much more intriguing – that Google would soon be indexing podcast content and returning audio clips in search results.

SERP 58

SERP SEO Youtube Google 58

Outbrain

JUNE 18, 2018

To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. What Is a Featured Snippet? Why Should You Optimize for Featured Snippets?

CTR 50

CTR Features Organization SERP 50

Contently

FEBRUARY 8, 2022

Oh, we should talk about all of these totally awesome product features!” Having those videos on YouTube can also help you rank for certain keywords. You show up in the SERP. Turn those “Oh, we should talk about all of these totally awesome product features!” I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Stevens & Tate

SEPTEMBER 20, 2023

They feature an ad copy, images or graphics, and a CTA. Video ads : include video commercials, TV ads, and Facebook and YouTube ads. Rich media ads: Unlike ordinary advertisements fixed with limited interactive elements, rich media ads may feature text fields, scroll or swipe functionality, and even 360-degree rotatable images.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Kevin Indig

OCTOBER 3, 2023

Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. YouTube uses watch time. User data = Google measures who clicks on what in real time and adjusts ranks for all or just some users (personalization). We've known for years that Google is using clicks in some capacity.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. Here are some recommendations that will help you benefit from the shift resulting from MUM’s release and stay at the top of the SERPs. Want to learn more?

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. You’ll likely discover several previously unknown competitors scaling the SERPs for your top keyword targets. What Is SEO Competitor Analysis?

Analysis 119

Analysis SEO SERP Domain 119

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

SmartBug Media

FEBRUARY 4, 2020

Some example of other channels that frequently come up in organic search listings that you could take advantage of include LinkedIn, YouTube, Pinterest, and Reddit. SERP features: What are some of the SERP features that show up most frequently in your topic set? Source Data from 1/24/2020: [link].

SEO 96

SEO SERP Domain Analysis 96

Conductor

JULY 14, 2022

By now, you are likely seeing changes in traffic, rankings, and featured result type winners—to name a few. One similarity I have seen among my customers from real estate to finance is Youtube gaining visibility across the board , particularly in the healthcare sector. Select 1st Page to get the most comprehensive view.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Magisto

JANUARY 13, 2020

While that format was starting to gain in popularity slowly but surely, it became massively popular in 2016 when Instagram integrated a similar feature to their app. From there, lots of apps and sites started to release their own story features. Podcasts are not as searchable and discoverable as a YouTube video, for instance.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

SmartBug Media

JULY 16, 2021

A quick example: If your video platform doesn’t automatically transcribe, you can leverage the power of YouTube’s free captioning feature through the following steps: Upload your video to YouTube. Open the YouTube video. Zoom and GoToWebinar) automatically transcribe the video for you. Copy the transcript.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. Answers will drive search.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Stevens & Tate

JANUARY 25, 2021

For example, the Worldwide feature allows you to focus on a certain market geographically. It may be difficult to rank high on the SERPs for a phrase like “Caribbean Cruise”, but you can make it to the top of the search results using a long-tail variation of this phrase. 6. Use Long-Tail Phrases. 7. Use Top Charts.

Trends 73

Trends SEO Google Long Tail Marketing 73

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. How can my company optimize our website to rank higher in SERPs ?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. How do you decide what to use first and most often?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Directive Agency

APRIL 15, 2022

Finally, competition with other websites, such as competitor websites, can often be one-sided due to domain authorities and as age of websites is factored into Google’s rankings, new websites and startups can often find themselves struggling to establish their websites in the SERP (search engine results page). So, what is the SERP?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Moz

SEPTEMBER 21, 2020

Note what they’re saying are the most important aspects or if there is a new feature/addition for the audience. The way you'll distribute your content heavily influences the way you record your video, especially if you're going to be utilizing the video as the content itself (Hello, YouTube!). Create an outline for the blog.

SEO 85

SEO Top of Funnel SERP Content 85

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. One of the most helpful features of Keywordtool.Io When this is the case, it's critical you invest in a SEM strategy.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Outbrain

JUNE 22, 2020

How prominent are videos in SERPs? There are three main types of video results: Thumbnail Video (AKA Basic Appearance) – a “normal” search result that features a thumbnail image and a link. This result doesn’t show enhanced features such as video preview or content parsing. What keywords trigger video results?

Paid Content 38

Paid Content Traffic Organization Video Marketing 38