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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. So why is all this happening?

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What Are YouTube Tags and How to Optimize Them for SEO

Conductor

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

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Ten Ways to Use Google Trends to Increase SEO

Stevens & Tate

For example, the Worldwide feature allows you to focus on a certain market geographically. 6. Use Long-Tail Phrases. It may be difficult to rank high on the SERPs for a phrase like “Caribbean Cruise”, but you can make it to the top of the search results using a long-tail variation of this phrase.

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11 realizations from testing Search Generative Experience

Kevin Indig

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. Google’s corroboration feature lets us break AI answers down and see which web results contributed to what part. Why would users read the Featured Snippet when they get an AI answer above?

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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. One of the most helpful features of Keywordtool.Io When this is the case, it's critical you invest in a SEM strategy.

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3 Ways SEO and Rankings are Changing in 2018

Adobe Experience Cloud Blog

First of all, Google owns YouTube so it’s in their own interest to promote video content. If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing.

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. What Is a Featured Snippet? Why Should You Optimize for Featured Snippets?

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