Anyword

APRIL 15, 2024

Data-driven marketing requires a clear understanding of what resonates with your audience. Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels.

Analytics 85

Analytics Paid Search Agency Aggregators Efficiency 85

SmartBug Media

AUGUST 26, 2020

As you get started with account-based marketing (ABM) , you’ll undoubtedly need some key technology platforms to carry out your strategies and tactics. Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Properties.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Centralized marketing command center. But that’s just the beginning.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Oktopost

OCTOBER 28, 2020

Go click on the new dashboard icon in the platform’s sidebar and start building your own social analytics experience. While our customers are exploring Social BI and creating their first dashboards tailored to the unique goals and KPIs of each organization, we keep tweaking and improving this mighty tool. Post drill-down.

Features 118

Features Demographics Marketing Report Impressions 118

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

Youtube 73

Youtube Features Social Media Ad Exchange 73

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Hubspot

JUNE 26, 2020

But, despite the YouTube's ginormous audience, developing a strategy for the broad platform can be an absolute mystery to marketers. According to many marketers who manage video successfully, this content is definitely worth your effort in 2020. YouTube Studio Features. Channel Dashboard. Channel Analytics.

Youtube 101

Youtube Features Keywords Click Rate 101

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In marketing alone, you have over 8,000 tools to pick from. Marketing Tools for Startups. Google Analytics.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 310

Social Media Social Marketing Planning Tips 310

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

Marketing Analytics Tools 106

Marketing Analytics Tools Cost Enterprise Management Privacy 106

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Table of contents: What is a chatbot builder? Here are a few to consider.

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 83

Marketing AI Allocation Zoominfo ROAS 83

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Sign up for a free 30-day trial today!

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Martech

OCTOBER 3, 2023

Marketo’s offering of library and template resources, along with easy-to-implement new Dynamic Chat features, add up to quick wins. Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. They introduce users to solid program architecture and powerful features such as tokenization.

Marketo 112

Marketo Enterprise Management Template Sales Qualified Leads 112

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. The analytics are crucial for providing insight into the value of your production. You can drill down to story-level data for topics, formats, traffic sources, and more.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach and Exposure With all content marketing, step one is to see if people are reading it.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

AUGUST 13, 2021

ActiveCampaign is one of the most popular platforms for email marketers and websites. That said, there’s plenty of competition on the market where you may find better deals and more value for your money. This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Biznology

NOVEMBER 25, 2019

Bottom line: your amazing app is only the easiest 20% of the equation, the other 80% is marketing, advertising, and community-engagement—which really should include app store optimization (ASO). from a team in Finland that produces a dashboard that allows registered users to both track their apps and also the competition’s apps as well.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

seo.co

SEPTEMBER 29, 2022

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially. The practice is very famous among the digital marketing companies that upsell their services. From being able to resell SEO and SEM to PPC, digital marketing services are changing every day.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Martech

DECEMBER 21, 2023

Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. What could go wrong with that? Get MarTech! In your inbox.

Marketing AI 114

Marketing AI Marketing Analytics Tools Work Management Marketing Management 114

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

MARCH 28, 2023

In Part 1 , I covered new features you should use, including Lightning Web Runtime, Salesforce payments and enhancements to Salesforce CMS. This installment features recent enhancements to Sales and the Customer Data Platform. Identify risks to your marketing automation system to improve overall marketing efforts.

Marketing AI 89

Marketing AI Multi-Channel Business Marketing Automation Services 89

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. Select each page to manage and monitor its content and analytics.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Martech

MAY 26, 2023

Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Not only did it allow web visitors to easily share content on social, it also provided analytics to publishers via dashboard and weekly reports. Why we care. AddThis was a popular tool for upwards of 15 million publishers. What’s next.

Tools 99

Tools Custom Publishing Paid Search Agency Marketing Management 99

Martech

MARCH 11, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. This approach aims to make marketing more effective and could lead to increased conversions. Accessibility.

Tools 79

Tools Brand Identity Branding Comparison 79

Conductor

SEPTEMBER 9, 2021

As marketers, it’s our job to make sure our customers are finding what they’re looking for when they search. Based on recent Conductor research, 82% of organic marketers cite increased website performance this year driven by SEO and content—there’s never been a better time to invest in Organic Marketing.

Features 59

Features SERP Correlation Content 59

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration.

Digital Asset Management 108

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 108

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Privacy 99

Convert

FEBRUARY 1, 2023

Today (February 1, 2023) Google confirmed what many feared: Google Optimize is not coming back in Google Analytics 4 (GA4). Google announced it would not bring Google Optimize in Google Analytics 4 but announced the news that A/B testing tools will be able to integrate.

Optimization 98

Optimization Google Marketing Analytics Tools Domain 98

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns.

Marketing AI 97

Marketing AI Enterprise Management CPC Cost Per Click 97

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That means turning to any number of AI-powered tools and features regularly.

Marketing AI 123

Marketing AI Work Management Marketing Management Examples 123

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Television marketing 97

Martech

MARCH 21, 2023

“Over time,” said Narayen, “AI will help us reimagine every aspect of marketing.” Although Adobe was one of the first marketing clouds, its roots are in iconic creative tools like Photoshop and Illustrator. Dig deeper: Adobe CEO: Make the digital economy personal Adobe Product Analytics. Get MarTech!

Marketing Attribution 97

Marketing Attribution Creativity User-Generated Content Analytics 97

Hubspot

JUNE 28, 2021

There are two types of personalized email domains: A regular custom email domain – This includes an inbox and has all the features of a regular email service. Lastly, it's important to have a separate email domain for your business to streamline your email marketing efforts. Marketing – press@, media@, pr@.

Domain 99

Domain Godaddy Features Phishing 99

Optinmonster

SEPTEMBER 6, 2023

Affiliate marketing programs can be an excellent way to create multiple income streams. And while many online “gurus” will tell you how easy it is, affiliate marketing can be tough–unless you have the right tools. Bonus content : What Is Affiliate Marketing? Key Features: QR code generator. Sales tracking.

Budget Programs 57

Budget Programs Best Practices Work Management Marketing Management 57

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. Sprout can assist with a number of tasks, like publishing, response management, productivity tools and analytics.

Automation 115

Automation Tools Work Management Marketing & Strategy 115