KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Choose a Campaign Objective .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. They’ve been doing that for years. Who is this blog post for?

SERP 53

SERP Paid Content Traffic Features 53

Webbiquity

OCTOBER 27, 2020

Use Conversational Keywords. The way to do keyword research is drastically different for voice searches and regular searches. When optimizing for voice searches, you need to concentrate on conversational keywords. To find such keywords, you can use a keyword research tools like SEMrush and head to the Keyword Magic Tool.

Optimization 254

Optimization Marketing & Strategy FAQ Long Tail Marketing 254

Moz

JANUARY 8, 2020

Posted by FeliciaCrawford What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? We can answer all of those questions with some super-simple workflows using Keyword Explorer. How to discover competitive keyword opportunities.

Keywords 64

Keywords Distribution Research SERP 64

ClickZ

JUNE 15, 2023

Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them. Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements. Slow-loading websites attract Google penalties, and your content will rank lower in SERPs.

SEO 274

SEO Traffic Tips SERP 274

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. I’ve done a lot of research on featured snippets in the past. monthly organic visits, Ahrefs picks up on 873K organic keywords.

Case Studies 64

Case Studies Case Study Features Studies 64

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Focus on search intent, not just keywords. Consider these seven techniques: 1. Don’t rely on AI alone.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Contently

AUGUST 2, 2021

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bitly may be best known as a free link shortener, but its features do more than just save space. Let’s take a look. Google Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Hubspot

DECEMBER 21, 2017

As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015.

Traffic 77

Traffic Features Google SERP 77

Content Marketing Institute

JANUARY 23, 2018

One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Are they featured snippets or answer boxes? Click To Tweet.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

KoMarketing Associates

JANUARY 19, 2022

Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization. SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MAY 14, 2019

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume.

SEO 141

SEO Long Tail Marketing SERP Content 141

seo.co

APRIL 29, 2022

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

seo.co

FEBRUARY 1, 2023

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.”

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Moz

NOVEMBER 20, 2019

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? Find relevant keywords.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP). External sites, such as Facebook or Twitter. Use target keywords in titles. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

KoMarketing Associates

NOVEMBER 15, 2018

Imagine building out an editorial calendar without having done keyword research first. Another example of this would be to do extensive keyword research, but not using the research to guide content development. Increased Google features like snippets, new ad placement, voice search, etc. Optimizing Your Approach to SEO Content.

SEO 121

SEO Ad Frequency Content Keywords 121

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

SEPTEMBER 17, 2020

Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. This means it’s both a high traffic and high intent keyword. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Go Beyond SEO

APRIL 26, 2023

Google Ads for Law Firms Google Ads is a popular platform for pay-per-click (PPC) advertising that allows law firms to place ads at the top of search engine results pages (SERPs). With Google Ads, law firms can bid on ad placement for specific keywords. Ad Placement: Google Ads provides law firms with prime ad placement.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Google Ads for Law Firms Google Ads is a popular platform for pay-per-click (PPC) advertising that allows law firms to place ads at the top of search engine results pages (SERPs). With Google Ads, law firms can bid on ad placement for specific keywords. Ad Placement: Google Ads provides law firms with prime ad placement.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Note what they’re saying are the most important aspects or if there is a new feature/addition for the audience. Create an outline for the blog.

SEO 85

SEO Top of Funnel SERP Content 85

nDash

APRIL 8, 2020

If your content doesn’t align with search intent, there’s little chance it will rank in the SERPs. That’s why it’s so important to consider search intent when performing keyword research, creating new content and optimizing your existing content. Look for Keyword Modifiers. Keyword modifiers can signify search intent.

Intent 52

Intent SERP Classified Ads Keywords 52

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Marketing Insider Group

MAY 22, 2023

Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Generate a creative Twitter thread about [topic]. Outline a blog post about [topic], including the keywords [keywords] in the headline and subheadings. How can my company optimize our website to rank higher in SERPs ?

Paid Search Agency 63

Paid Search Agency Work Management Marketing Management Webinar Metrics 63

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Answer the Public - Your free guide to keyword identification. Ubersuggest - A free long-tail keywords creator. LSI Graph - A feature-rich long-tail keyword generator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

ClickZ

FEBRUARY 25, 2020

As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors. There is space in the market for more innovative, creative, and user-centric online stores, and WordPress’s features and compatibility with a host of tools make beating the Amazon effect easier.

Amazon 114

Amazon Effectiveness eCommerce SERP 114

Moz

AUGUST 31, 2020

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets , and answer boxes, which we’ll talk about later in this guide).

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. One example of this is optimizing for Google Answer Boxes – a SERP feature that didn’t even exist a few years ago. When to Redirect Content.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Method and Metric

JANUARY 3, 2020

Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with technical and on-page SEO components, have been in a constant state of fluid motion. This means that we are moving away from the days of keyword-driven content where that was the primary focus.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Moz

FEBRUARY 7, 2019

It knows the intent of the keyword, and therefore it's presenting results that make sense for that intent. Grouping keywords with Data Views. In data views, you can group together parts of keywords. So we can, say, figure out every keyword that has the word "best" in it and put it together.

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52